Business Commons^™

Stakeholder Perceptions Of Da Nang, Vietnam As A Tourism Gateway City, Patrick J. Holladay, Anthony W. Dixon, Minh C. Nguyen, Bao L. Nguyen, Shuangyu Xu, Kate Price-Howard

Journal of Tourism Insights

Da Nang, Vietnam is referred to as a gateway city because of its use as a regional entry point to multiple UNESCO World Heritage Sites and other extra-regional interests proximate to the city. This research addresses Da Nang tourism stakeholders’ interest in the capitalization of Da Nang’s current position as a tourism gateway city. Interviews were conducted with government officials, resort general managers, travel agency personnel, museum directors and members of academia who were all from Da Nang and knowledgeable of the industry. This study concludes that embracing and developing Da Nang’s position as a gateway and hub is important …

Frequency And Use Of Online Travel Sites When Planning A Leisure Vacation, John Salazar, Nancy M. Hritz, Catherine Moorman, Kelli Brunson, Anton Abraham

Journal of Tourism Insights

The growth of online travel agencies has modified how consumers explore possible vacation choices by allowing greater access to the travel and tourism supply chain. This growth also empowers potential travelers to be more discerning when purchasing travel products and services by giving them the opportunity to align their preferences (i.e., price, value, amenity, etc.) with the multiple product offerings available to them via online travel retail sites. This research explores a visitor’s frequency of using online travel sites when planning a leisure vacation and if similarities exist in how frequently these sites are used in the planning process. It …

Understanding Contraflow Pop-Culture Tourism: The Case Of Transnational Fandom Of South Korean Pop-Culture And The “Hallyu” Tourism, Jungyun "Christine" Hur, Tony Kim

Journal of Tourism Insights

Pop-culture tourism has continuously grown its market among those who are fanatic of pop-culture, and destination marketers have noticed pop-culture as an effective marketing tool to attract more visitors. Pop-culture has been dominant by the US, but interestingly, a recent phenomenon sees a contra-cultural flow. This paper explores contraflow pop-culture tourism and guides the reader to how to understand this new tourism niche. Reviewing the case of transnational fandom of South Korean pop-culture, so called “Korean Wave” or “Hallyu” and its impact on inbound tourism, this paper suggests digital mediation as a key driver of contraflow pop-culture and transnational fandom, …

Travel Motives And Golf Tourists: An Exploratory Study, Chris Brown, Yuri Feito

Journal of Tourism Insights

Over the past 25 years the concept of sport tourism has taken on numerous forms and broadened tourism and sport research tremendously. Hui, Wan, and Ho (2007) indicated that the global tourism industry has become increasingly competitive, and golf tourism, as a subcategory of sport tourism, has received more recent attention within the tourism industry. Thus, it is becoming more important for golf courses and golf destinations to identify the variables which attract and retain their golfing clientele. The identification of common characteristics and travel motivations among golf tourists could provide useful information to golf destination marketers in targeting their …

The Information Search Behavior Of International Students When Travelling Within The Countries Of Study In Relation To The Effectiveness Of Dmo Websites, Daegeun (Dan) Kim, Sheila Scott-Halsell

Journal of Tourism Insights

International student travel, within the countries of study, has increased over time. Through qualitative analysis, this study found that when these students travel, they generally search for information prior to travel. Regardless of prior knowledge about the location, information internet searches were the primary source. However, use of destination marketing organization (DMO) websites was not a primary source of information. The overwhelming purpose of travel, within the country of study, was for cultural experiences while budget was the main factor in decision making. The findings indicate that DMOs, whose information of destination is often cultural in nature, should work to …

Savannah Hockey Classic Attendance Motivation, Chris Hanna, Chris R. Barnhill, Gregg Rich, Amy Rundio, Christina Gipson

Journal of Tourism Insights

The Savannah Hockey Classic has become a very successful annual university club hockey team tournament. The 21^st edition of the tournament was held in January 2020 in Savannah, Ga. featuring the Georgia Institute of Technology, University of Florida, Florida State University, and University of Georgia club hockey teams—the same teams that have comprised the tournament for many years. This study utilized Personal Investment Theory (Braskamp, 1986) and the SPEED scale (Funk, Filo, Beaton, & Pritchard, 2009) for attendance motivation assessment. Social interaction motivations were significantly higher for county residents, spectators attending with friends, spectators attending with family, and past …

A Longitudinal Analysis Of Music Tourism Impacts, Kate Price-Howard, John C. Crossley, Andrew Holdnak Dr.

Journal of Tourism Insights

Music tourism has boomed in recent decades and has been part of the rise in cultural tourism. In recent years, several communities have implemented a concert series to help promote tourism during the shoulder season, or slower months during the off-season. In this study, a longitudinal examination of several concerts of various sizes and genres spanning about three years looks at the economic impacts for the tourist destination of Panama City Beach, FL. This paper will conduct an analysis comparing the tourism development tax, hotel/motel data provided by the industry leading data resource, Smith Travel Research (STR), in order to …

Temple Stay As Transformative Travel: An Experience Of The Buddhist Temple Stay Program In Korea, Susan L. Ross, Jungyun (Christine) Hur, Jamie Hoffman

Journal of Tourism Insights

The burgeoning tourism niche called temple stay, which originated in Korea, has been marketed to Koreans and internationals as a means for travelers to become immersed in cultural heritage, learn about Buddhism, and find one’s “true self” by spending a few days to a week as a guest in a living, operational Buddhist monastery. Although this tourism segment is gaining wide-spread appeal, the temple stay phenomenon has received relatively little scholarly attention outside of Korea. The handful of papers identified on the subject that are written in English, refer to this phenomenon as constituting various segments such as rural tourism, …

Effects Of Climate Change On Tourism In The Mid-Atlantic, Joshua Carroll Ph.D., Allison Brennan, Ashley Huff, Mary Kate Thornburg

Journal of Tourism Insights

Climate change is having significant impacts to many facets of everyday life, and the commercial recreation and tourism fields are many times at the forefront of these impacts as consumers are faced with making difficult decisions with discretionary income. Understanding how these impacts are changing the way people engage in recreation and tourism activities is essential to maintaining successful business and providing satisfying opportunities for consumers.

This paper will provide information from surveys with commercial recreation and tourism providers across the mid-Atlantic region. Summary information will describe their perceptions of how climate change is: affecting their business; having significant impacts; …