Business Commons^™

Do Travelers Support Green Practices And Sustainable Development, Patrick Tierney, Mercedes Hunt, Pavlina Latkova

Journal of Tourism Insights

A 2007 survey of managers from RCRA members found strong motivational support for green practices. These and other findings suggest there is broad support for green practices among resort managers. However, it is unclear the level of traveler support for eco-friendly practices. Study objectives were to: Investigate consumers’ attitudes toward environmentally responsible or green practices in the travel industry; identify green practices they’ve undertaken while traveling; explore factors influencing traveler adoption of green practices; and provide implications for the travel industry. In spring 2008 an intercept survey of travelers visiting the California Welcome Center at Pier 39 in San Francisco, …

Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt

Journal of Tourism Insights

The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.

Understanding Resort Marketing Practices, Eric Brey, David K. Klenosky, Xinran Lehto, Alastair Morrison

Journal of Tourism Insights

Effective marketing plays an integral role in the success of hospitality and tourism businesses. While research has examined many aspects of the hospitality and tourism industry, the marketing of destination resorts has been largely ignored. This study addresses this gap by reporting the insights obtained from interviews conducted with North American resort marketing executives to assess their views on current resort marketing trends and practices. Based on a content analysis of this interview data, 18 topics were identified and organized into five categories: channels, relationships, targeting, technology and function. This paper provides a discussion of each topic, overviews implications of …

Understanding Generational Diversity In The Workplace: What Resorts Can And Are Doing, A. Scott Rood

Journal of Tourism Insights

The purpose of this exploratory study is to examine generational diversity issues within the resort industry in order to develop management strategies that can be employed to increase intergenerational understanding, morale and improve productivity. Data for this study were collected through a self administered questionnaire completed by resort managers. Findings suggest generational differences do exist and that managers can improve morale and productivity by understanding and incorporating these differences.

Forging Theatre And Community: Challenges And Strategies For Serving Two Missions, Dan L. Balfour

Peer Reviewed Articles - Public, Nonprofit, and Health Administration

At the age of personal computers, the Internet, cell phones, video games, and I-pods, how can individuals be enticed to emerge from their electronic silos and actually engage others in meaningful discourse as members of a community with common interests and problems? One organizational response to this challenge is the activities of community-based organizations. Such organizations are widely recognized for their ability to promote and facilitate creative face-to-face human interactions that serve as a counterweight to the forces of individuation and declining trust in public institutions, while playing a niche role in the process of building and sustaining community solidarity. …

Using 'Personalities' As A Viable Option For The Development Of Niche Tourism, Robert Nash Ph.D., Paul Stansbie

Great Lakes Hospitality & Tourism Educators Conference

The aims of this research were

• To explore the opportunities to develop tourism based on famous personalities

• To ascertain whether there is sufficient demand in Japan to sustain a Thomas Blake Glover heritage destination in Northeast Scotland

• To identify long-term strategies to optimise the Glover connection as a resource for NE Scotland

Relationships Among Experiential Marketing, Experiential Value, Customer Satisfaction, And Customer Loyalty: An Empirical Investigation Of Korea's Upscale Hotels, Dongsun Kim, Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

No abstract provided.

Are Loyalty Program Members More Loyal Than Nonmembers?, Miran Kim Ph.D., Christine Vogt Ph.D., Bonnie Knutson

Great Lakes Hospitality & Tourism Educators Conference

Since the airline industry introduced the first loyalty program in the early 1980s (Lacey and Sneath, 2006), loyalty programs are common in many hospitality sectors including hotels, restaurants, casinos, and rental cars (Baloglu, 2002). As one of many relationship marketing tactics, loyalty programs aim to develop repeat purchases by rewarding customers with added benefits such as recognition, preferred treatment, access to special products and services, and incentives (Kivetz and Simonson, 2002; Sharp and Sharp, 1997). They also aim to foster customers’ loyalty by building closer and longer-term relationships between the company and customers (Meyer-Waarden, 2008; Sharp and Sharp, 1997; Yi …

Travel Marketing Collaboration Effectiveness: What Metric Count, Michael E. Ricco

Great Lakes Hospitality & Tourism Educators Conference

The purpose of this study is to identify a definitive array of inter-organizational, collaborative marketing effectiveness measurements used in practice. The metrics were derived from a factor analysis of literature-based metrics. The industry context of the study was U.S. organizations engaged in the international inbound tourism industry since 2005.

Applying The Dineserv And Ipa Methods To A Cross Cultural Comparison Of Quality Service Gaps, A. Scott Rood, Joanna Dziadkowiec

Great Lakes Hospitality & Tourism Educators Conference

This is an empirical comparison of methods study, to determine which method (DINESERV or Importance Performance Analysis) will produce the most relevant gap analysis attuned to the needs of restaurant managers (hospitality providers) in Poland and the United States. The aims are: 1) to understand what consumers expect (in advance of their purchase) from a casual dining restaurant; 2) to understand what attributes are more or less important to them; 3) to examine aspects of service delivery (post purchase) and identify the service quality gaps; and, 5) to compare the two main methodologies.

Identifying Perceived Attributes Of Japanese Restaurants, Haeik Park, Jaemin Cha Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

Growth in popularity of Japanese foods among Americans is confirmed by the increasing number of Japanese restaurants in the USA over the past decade (Imai, 2010). Since popularity and demand for Japanese cuisine continues to grow, operators of Japanese restaurants need to understand consumers’ perceived attributes of Japanese restaurants.

Exploring E-Service Quality Of Online Hotel Booking Web Sites, Sungsik Yoon, Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

There is no doubt that the internet has become a new and valuable communication channel, collapsing all geographical and physical barriers, and making it a competitive marketing devise in the hospitality and tourism industry (Doolin et al., 2002). It is clear that travelers increasingly prefer interacting with the travel business online to conveniently gather information on destinations, prices, and schedules (Greenspan, 2004). For that reason, many hotels are regarding the internet as a new and efficient marketing environment. For example, one of the main advantages for hotels by using electronic strategies as a distribution system is the cost reduction (O’Connor …

A Case Study Of International Cooperative Learning Between American And Chinese Students, Suosheng Wang, Kun Lai Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

International Cooperative Learning (ICL) possesses a big potential in becoming a good solution to higher education’s challenge of “internationalization.” To explore how ICL should be designed, implemented and what challenges and barriers an ICL course may encounter, the researchers from SYSU, Guangzhou, China and IU, Indianapolis, USA researched ICL by incorporating it into the course of ‘Global Tourism Geography’ and bringing their students together into the same distance-learning ‘classroom’. Such a study is needed for the reason that ICL lacks clear conception and practical operationalization, although it possesses great potentials to be an important solution to challenges caused by “internationalization” …

Factors Impacting Hotel Market Performance, A.J. Singh Ph.D., Raymond S. Schmidgall Ph.D., Seunghyun Kim Ph.D., Zhen Zhang

Great Lakes Hospitality & Tourism Educators Conference

It is generally accepted that hotel development, investment and acquisition follows three basic steps, (Waterman 2001)

1. Identifying market areas that show long term potential for hotel investment

2. Choosing a lodging product that takes advantage of the dynamics of the local supply and demand characteristics.

3. Search and selection of a suitable site.

Whereas hotel investors and market analysts have access to top line performance data, such as Occupancy, Average Daily Rate, RevPar , these represent historic information. As such, these data points are useful in that they provide market trends, which can be used to extrapolate future performance. …

Jocks And Jills: The Case Of The Restaurant Turnaround, Jeffery Elsworth Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

No abstract provided.

Alcohol Consumption Among Hospitality And Nonhospitality Majors: Is It An Issue Of Personality, Carl P. Borchgrevink Ph.D., Henrik C. Borchgrevink, Michael P. Sciarini Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

Young adults, including university students, are more likely than other groups to engage in risky alcohol consumption. Employees at hospitality establishments and students at hospitality programs have been found to engage in heavy drinking. Excessive alcohol consumption has been linked to serious illness, cognitive difficulties, risky behaviors and sexual dysfunction. High levels of alcohol consumption, high rates of liver cirrhosis, elevated risk of alcohol-associated cancer and high prevalence of alcoholism have been found among restaurant employees. Research has started to explore some of the antecedent conditions and influences that may lead to high levels of alcohol consumption. Initial findings suggest …

Consumer Perception Of Boutique Hotel: A Pilot Study, Jellna Chung, Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

In most situations, consumers purchase or use built-in products and services; however, it is sometimes necessary to customize products to satisfy consumers’ needs and desires. In the hotel industry, for instance, customers have begun to prefer unique experiences. The newest concept in the hotel market today is the boutique (Hartesvelt, 2006). Boutique hotels are upscale, luxury properties that tend to be smaller than conventional hotels, are frequently located in urban areas or city centers, have historical or other interesting aspects, and individually designed for the delivery of personal service (Lim & Endean, 2008). The primary purpose of this study is …

Handwashing Behaviors In Food Service Establishment Restrooms: An Observational Study, Jaemin Cha Ph.D., Carl Borchgrevink Ph.D., Seunghyun Kim Ph.D.

Great Lakes Hospitality & Tourism Educators Conference

The Centers for Disease Control and Prevention (CDC) identified poor handwashing as a main factor in foodborne illness outbreaks (ServSafe, 2009). They suggested that failure to wash hands, or inadequate washing of hands, contributes to almost 50% of all foodborne illness outbreaks. We conducted an observational study of diners’ handwashing behaviors in restaurant restrooms in terms of gender, handwashing signage, sink cleanliness conditions, and time. Our goal was to explore predictors of proper handwashing behaviors to promote better handwashing compliance.

Using Excel To Teach Hospitality Financial Statement Analysis, George R. Conrade

Great Lakes Hospitality & Tourism Educators Conference

This presentation demonstrated the use of Excel to help individuals understand how to prepare and analyze lodging industry financial statements. It focused on an Excel-based interactive exercise that requires a user to prepare some key lodging industry statements, calculate ratios, and then analyze what the numbers mean. It is this last element that is the most important part of financial statement analysis – users must think about what a line account value or a ratio is telling them. It is from this focus on listening to what a number says about an operation that the exercise derives its name – …

Fundraising Strategies Of Nonprofit Organizations: Measuring Roi And Success In A Time Of Economic Crisis, Leslie Jablonski, Jeff Beck

Great Lakes Hospitality & Tourism Educators Conference

The question being explored through this research is whether or not there are particular, newly developed, strategies that have aided organizations in continuing to raise funds during difficult economic times. Particularly, the research focuses on the differing events organizations have used in their attempts to raise money. In addition, it explores the existence of connections between the strategies the organizations in different sectors of the industry use to raise money when the public does not have much to give.

A Study Of Restaurateurs' Attitudes And Practices In Relation To Obesity, Gary "Lee" Frantz Ph.D., Chanda Walter M.S., Rpht, Kendra K. Kattleman Ph.D., Rd, Ln

Great Lakes Hospitality & Tourism Educators Conference

The dramatic increase in the rate of obesity in the United States is raising new public health concerns. Each year, obesity-related problems cause at least 300,000 deaths and cost around 100 billion dollars. Take a walk down the street, go to a shopping center or sport event, or pick up a newspaper or magazine and the severity of the obesity problem in the United States is becoming a critical problem to solve. About 65% of the U.S. adult population is overweight (35%) or obese (30%), which has doubled in only two decades. Obesity-related diseases such as type 2 diabetes, heart …

The Spirit Of Family Business: A Comparative Analysis Of Anglo, Germanic And Nordic Nations, Vipin Gupta, Nancy M. Levenburg, Lynda Moore, Jaideep Motwani, Thomas V. Schwarz

Peer Reviewed Articles

Using GLOBE classification and findings, this paper compares the family characteristics and work cultures of family businesses in Anglo, Germanic, and Nordic cultures. Results indicate differing patterns in terms of the involvement of the family in the family business and other key organizational dimensions. While all three regions share their weak family orientation, the Nordic and Germanic regions share stronger future orientation and uncertainty avoidance. The Anglo and Germanic regions share stronger performance orientation and the Nordic region stands out for its low power distance and low assertiveness. Overall, the characteristics of family businesses in the three regions may be …

2010 M&A Update, Carol M. Sanchez, Christina Seeber, Stephen R. Goldberg

Peer Reviewed Articles

Most of 2009 was slow for mergers and acquisitions (M&A), due to financial turmoil and economic uncertainty that carried over from late 2008. But the deal market rebounded in the fourth quarter of 2009 and 2010 appears to be much better for M&A than 2009. Yet while the global economy shows signs of recovery, and many buyers and sellers are flush with cash, M&A activity may begin slowly in the United States in 2011 due to uncertainty about the business outlook and potential tax changes. In this article, we briefly review M&A activity in the first half of 2010, and …

A Comparative Analysis Of The Attitudes Toward Women Managers In China, Chile, And The United States, Carol M. Sanchez, Robert Scherer, Rajshekhar G. Javalgi, Lorena Pradenas Rojas, Victor Parada Daza, Chi-En Hwang, Wu Yan

Peer Reviewed Articles

Purpose: The purpose of this paper is to determine if stereotypical perceptions of women as managers existed among men and women in three cultural settings: the U.S., China and Chile. Based on the extant literature, hypotheses were developed and tested.

Design/Methodology Approach : Participants in our study were students enrolled in degree programs. The data was collected from the U.S., China and Chile. Using the women as mangers scale (WAMS), the study explores attitudinal dimensions. Further, gender and country effects were identified at both multivariate and univariate levels.

Findings: The findings show that stereotypical perceptions of women as mangers exist …

Editorial, Michael Moody

The Foundation Review

No abstract provided.

The Education Collaboration Fund: Possibilities And Limitations Of Pooled Funds, Lisa Philp

The Foundation Review

· Raising money for a pooled fund is time consuming and requires expertise with the funding topic and the target audience. Yet the process of shopping around a pooled fund or collaborative concept can be valuable in its own right, even if most do not participate.

· Shared interest around a topic or community is a necessary but insufficient reason for participating in a pooled fund. A pooled fund provides an opportunity for individuals and family foundations to learn and grow as donors.

· Someone with passion, organizational skills, and persistence needs to drive the process forward or it will …

What Is A Family Foundation?, Michael Moody, Allison Lugo Knapp, Marlene Corrado

The Foundation Review

· Family foundations are important institutions, making up a significant portion of the foundation universe and having both local and global impact. Yet we have no shared definition of this diverse and evolving category. Clarifying the definition will help challenge persistent misconceptions, get perspective on the diversity, and improve foundations’ understanding of their own family dimensions.

· This article surveys the different definitions of family foundation that are, and have been, used by key organizations in the field and by researchers. It also reviews examples of the variations and complicating factors that make answering the title question difficult.

· A …

The Family Difference? Exploring The Congruence In Grant Distribution Patterns Between Family And Independent Foundations, Jasmine Mcginnis, Shena Ashley

The Foundation Review

· Using a broad group of family and independent foundations from a representative sample of Georgia foundations, the authors examined differences in giving patterns between family and independent foundations.

· Findings confirm the result of previous work that studied large foundations.

· There are no substantial differences between family and independent foundations’ preferences even when controlling for a nonprofit’s location and size.

· These findings are relevant for discussions about the role of non-family members on boards.

Challenges And Strategies For Family Foundations With Geographically Dispersed Board Members, Melanie A. Mckitrick, Deborah Hirt

The Foundation Review

· This article, based on interviews with leaders of 10 family foundations, investigates the impact of geographic dispersion on governance, administration, decision making, and grantmaking activities.

· The greatest challenges for family foundations with dispersed boards involve assembling an appropriate staff, ensuring strong communication between staff and board members, and focusing the organization’s mission. Maintaining family board member interest in the foundation’s geographic area and bridging and strengthening ties between generations were also concerns.

· In order to maintain family legacies, all case-study foundations found unique ways to overcome challenges and were deliberate in ensuring that board members stayed actively …

I'M Not Rockefeller: Implications For Major Foundations Seeking To Engage Ultra- High-Net-Worth Donors, Katherina M. Rosqueta, Kathleen Noonan, Miriam Shark

The Foundation Review

· This article describes how a group of 33 ultrahigh- net-worth philanthropists (UHNWPs) approach their giving.

· A few key areas dominated their giving priorities: education; health; poverty and social welfare; and children/youth initiatives each were a priority for more than a quarter of participants – with education expressed as an interest of 55 percent.

· A third of the 24 who responded to the question spent less than 10 percent of their full working time devoted to philanthropy, and 13 dedicated less than 20 percent of their working time.

· UHNWPs view their peers as their most trusted information …