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Full-Text Articles in Business
Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette
Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette
Communications of the IIMA
When individuals and businesses conduct transactions electronically over a network using mobile devices, they have participated in mobile e-commerce. The advantages and disadvantages of mobile e-commerce are presented in this paper. This is followed by a discussion of who is using mobile e-commerce and why they are using it. Information is also presented on how to be successful with mobile e-commerce.
Comparing Mobile Apps Usability Characteristics For Designers And Users, Teuta Cata, Ben Martz
Comparing Mobile Apps Usability Characteristics For Designers And Users, Teuta Cata, Ben Martz
Journal of International Technology and Information Management
As the mobile device market grows, so grows the commercial market and therefore the subsequent development of applications for this medium. As this rush to develop apps continues to grow, the search continues for what characteristics will help mobile apps be adopted and continued to be used. This exploratory study looks to see if there are differences between how users of mobile applications and developers of mobile applications perceive these characteristics. The results of our study identified areas of statistically significant differences on key design characteristics between mobile application designers with mobile applications users. More interestingly, a detailed analysis found …