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Articles 1 - 13 of 13
Full-Text Articles in Business
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette
Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette
Communications of the IIMA
When individuals and businesses conduct transactions electronically over a network using mobile devices, they have participated in mobile e-commerce. The advantages and disadvantages of mobile e-commerce are presented in this paper. This is followed by a discussion of who is using mobile e-commerce and why they are using it. Information is also presented on how to be successful with mobile e-commerce.
Comparing Mobile Apps Usability Characteristics For Designers And Users, Teuta Cata, Ben Martz
Comparing Mobile Apps Usability Characteristics For Designers And Users, Teuta Cata, Ben Martz
Journal of International Technology and Information Management
As the mobile device market grows, so grows the commercial market and therefore the subsequent development of applications for this medium. As this rush to develop apps continues to grow, the search continues for what characteristics will help mobile apps be adopted and continued to be used. This exploratory study looks to see if there are differences between how users of mobile applications and developers of mobile applications perceive these characteristics. The results of our study identified areas of statistically significant differences on key design characteristics between mobile application designers with mobile applications users. More interestingly, a detailed analysis found …
Developing A Mobile Learning Environment: An Axiomatic Approach, Walter Rodriguez, Ngan Nguyen-Huynh, Arnold Fernandez, James Royal, Victor Fernandez
Developing A Mobile Learning Environment: An Axiomatic Approach, Walter Rodriguez, Ngan Nguyen-Huynh, Arnold Fernandez, James Royal, Victor Fernandez
Journal of International Technology and Information Management
A new mobile environment for learning has been designed via an axiomatic approach. And by simultaneously designing both tools (software) and processes (pedagogy), the resulting environment matches the functional requirements of the instructional program. This paper describes the axioms established for mobile learning as well as development of the mobile computing environment. The paper discusses the developmental evolution and system architecture as well as the requirements of the portable training programs being offered via this new system. Apps are designed to connect learners, instructors and practitioners as well as to facilitate collaborative learning from a variety of mobile devices, anywhere …
A Framework For Analyzing Business Model Innovation In Mobile Commerce, Chung-Shing Lee, Jonathan C. Ho
A Framework For Analyzing Business Model Innovation In Mobile Commerce, Chung-Shing Lee, Jonathan C. Ho
Journal of International Technology and Information Management
The paper develops and tests a framework for evaluating mobile commerce business models and strategies. To study business model innovation in mobile commerce, we analyze the cost, revenue, and growth components of the business model. In addition, we also investigate whether the implementation of the new business model successfully capitalized on the key disruptive attributes of mobile commerce. An analytical framework is developed to guide the empirical study of the two leading mobile commerce companies in Taiwan. The empirical research indicates that the mobile commerce industry in Taiwan has been able to capitalize on many but not all of the …
Gender Differences In The Determinants Of Sharing Information Via Mobile Phones, Chung-Chu Liu
Gender Differences In The Determinants Of Sharing Information Via Mobile Phones, Chung-Chu Liu
Journal of International Technology and Information Management
The notion of sharing information has become a critical element in competitive advantage for mobile phone companies. The purpose of this particular research is to collate, compare and prioritize gender differences in the determinants of sharing information via mobile phones. The content analysis and the analytic hierarchy process methods were made use of to collect and examine relevant data. According to the findings of this research, the determinants of information sharing via mobile phones may be arranged into four fundamental categories. The categories, in order of significant, are: situational factors (including time pressures, convenience, and price discounts), the unique characteristics …
Determinants Of Mobile Payments: An Empirical Analysis, Lei-Da Chen, Ravi Nath
Determinants Of Mobile Payments: An Empirical Analysis, Lei-Da Chen, Ravi Nath
Journal of International Technology and Information Management
Success of mobile commerce hinges on the availability of methods of payment that are secure, ubiquitously available, globally accepted, and easy-to-use. Mobile payment (mPayment) entails making payments using mobile devices such as wireless handsets, personal digital assistants, and other radio frequency (RF) and near field communication (NFC) devices. While mPayment is still in its infancy, its acceptance is likely to increase considerably in the coming years. In the United States, the acceptance of mPayment lags behind that of Europe and Asia. In the U.S, many experts believe that the next step in mPayment evolution is the development of a single-device …
Development Of A Maintenance System Based On Web And Mobile Technologies, Jaime Campos, Erkki Jantunen, Om Prakash
Development Of A Maintenance System Based On Web And Mobile Technologies, Jaime Campos, Erkki Jantunen, Om Prakash
Journal of International Technology and Information Management
The paper reports the development of an e-monitoring and maintenance system based on web technology and mobile device, PDA. Rarity of experts led to the application of artificial intelligence and later, distributed artificial intelligence for condition monitoring and diagnosis of machine condition. Recently, web technology along with wireless communication is emerging as a potent tool in maintenance. It facilitates obtaining of the desired information by the relevant personnel at any time wherever he may be. The paper first describes the web and mobile architecture that formed the basis of the system and ICT tools used to communicate among the different …
Strategic Alliances In Greek Mobile Telephony, Ioanna Stoili, Anastasios A. Economides
Strategic Alliances In Greek Mobile Telephony, Ioanna Stoili, Anastasios A. Economides
Journal of International Technology and Information Management
The mobile telephony market is a very competitive market. Mobile telephony companies try to expand by forming strategic alliances with companies from various industries. The objective of this paper is to analyze the motives, the actions and the results of the collaborations and alliances of two Greek mobile telephony companies (Cosmote and Vodafone Hellas). In addition, this paper illustrates examples of how the technology change and the technological convergence (Internet, computers, and mobile telephony) affected and activated the proliferation of these alliances. The entry of I-mode and Vodafone Live! in the Greek market caused an increase in the number of …
Mobile Maintenance Management, Aitor Arnaiz, Christos Emmanouilidis, Benoit Iung, Erkki Jantunen
Mobile Maintenance Management, Aitor Arnaiz, Christos Emmanouilidis, Benoit Iung, Erkki Jantunen
Journal of International Technology and Information Management
The paper gives a short overview of the enabling tools and technology available to the maintenance engineer in manufacturing industry, in relation to the emergence of e-maintenance practices and the introduction of mobile computing devices. An analysis of the main characteristics of the e- maintenance concepts and the associated challenges is provided, highlighting the lack of use of condition-based maintenance strategies. The potential of using ubiquitous computing in industrial maintenance practice is then examined, followed by an original vision for the adoption of mobile maintenance management solutions, which can facilitate the implementation of condition-based- maintenance. This vision is supported today …
Contextual Analysis Of Enterprise Mobile Services Requirements, Radhika Jain
Contextual Analysis Of Enterprise Mobile Services Requirements, Radhika Jain
Journal of International Technology and Information Management
This article presents a framework to classify various types of mobile services implemented in organizational settings. Based on the objectives of wireless information systems (WIS), we identify three categories viz. enterprise mobile services, enterprise-advantage mobile services, and consumer mobile services. While the last two categories of mobile services have received broader attention, there has not been much work done in analyzing the role of mobile services in the organizational settings specific to various industries. In this article, we attempt to fill this void by synthesizing the extant literature in this area. Based on the degree of user’s mobility in their …
Acceptance Of Wireless Internet Via Mobile Technology In China, June Lu, Chang Liu, Chun-Sheng Yu, James E. Yao
Acceptance Of Wireless Internet Via Mobile Technology In China, June Lu, Chang Liu, Chun-Sheng Yu, James E. Yao
Journal of International Technology and Information Management
This study explores factors associated with the acceptance of Wireless Internet via Mobile Technology (WIMT) in China. The results indicate that the acceptance of WIMT is related to the factors of perceived usefulness, perceived ease of use, social influences, wireless trust environment, and facilitating conditions. It provides diagnostic insight into how different factors influence user intention to accept WIMT in China, and thus help business develop strategy to prompt WIMT communications and mobile commerce there.
Xml: Gateway For Data Mobility And Universal Connectivity, Emmanuel Uzoma Opara
Xml: Gateway For Data Mobility And Universal Connectivity, Emmanuel Uzoma Opara
Journal of International Technology and Information Management
Extensible Markup Language (XML) started as an effort to simplify the standard Generalized Markup Language (SGML), which was the International Organization for Standardization’s (ISO) standard for defining data vocabularies. This study investigates XML technology as a substitute to SGML that would be Web friendly, and easy to learn and use while supporting a variety of applications for faster and more efficient data mobility on the Web. It describes several compelling reasons why XML is a useful technology for representing structured data mobility. XML is a markup language used for data structure in a textual form. A specific goal of XML …