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Full-Text Articles in Business
Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette
Mobile Electronic Commerce: What Is It? Who Uses It? And Why Use It?, Andrew Cook, Tanya Goette
Communications of the IIMA
When individuals and businesses conduct transactions electronically over a network using mobile devices, they have participated in mobile e-commerce. The advantages and disadvantages of mobile e-commerce are presented in this paper. This is followed by a discussion of who is using mobile e-commerce and why they are using it. Information is also presented on how to be successful with mobile e-commerce.