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Articles 1 - 30 of 57
Full-Text Articles in Business
Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin
Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin
Honors Projects in Communication
In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …
There's No Business Like Show Business: Analyzing The Factors Of Broadway Shows That Have The Most Influence Over The Theatre Industry's Recovery From The Covid-19 Shutdown, Megan Swenson
Honors Projects in Accounting
The COVID-19 pandemic had a significant impact on the Broadway theatre industry, with all performing arts venues suspending performances for at least 18 months. The economic recession associated with the COVID-19 pandemic left actors, directors, and theater workers unemployed for months on end, causing undue economic harm to individual finances and the industry. Since the reopening of Broadway plays and musicals in the fall of 2021, very few shows have been able to reach pre-pandemic levels of income and attendance. This project aims to use a regression analysis of weekly gross income for Broadway shows to predict what factors will …
Scamazon?: Antitrust Concerns In An Incorporated E-Commerce Marketplace, Aidan Macsweeney
Scamazon?: Antitrust Concerns In An Incorporated E-Commerce Marketplace, Aidan Macsweeney
Honors Projects in Accounting
The purpose of this Honors Thesis is to develop an understanding of how Amazon Inc. operates and competes in its own e-commerce marketplace. The paper seeks to answer the research question: Is the relationship between Amazon seller type and list price consistent with regulator antitrust concerns? The goal is to analyze Amazon listings in 27 product categories and how their price/sales effects vary by seller type: Amazon, Fulfilled by Amazon (FBA), and Fulfilled by Merchant (FBM). Special attention will be given to identifying price trends by category, the impact of the "Buy Box", and competing offers on the same listings. …
Equity Fund Monthly Report, December 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, December 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Bryant University Day Of Understanding, Building Community, Office Of Institutional, Diversity, Equity, And Inclusion
Bryant University Day Of Understanding, Building Community, Office Of Institutional, Diversity, Equity, And Inclusion
Day of Understanding Programs
No abstract provided.
Fixed Income Fund Report, November 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, November 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Equity Fund Monthly Report, November 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, November 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Cost-Aware Generalized Α-Investing For Multiple Hypothesis Testing, Thomas Cook, Harsh Vardhan Dubey, Ji Ah Lee, Guangyu Zhu, Tingting Zhao, Patrick Flaherty
Cost-Aware Generalized Α-Investing For Multiple Hypothesis Testing, Thomas Cook, Harsh Vardhan Dubey, Ji Ah Lee, Guangyu Zhu, Tingting Zhao, Patrick Flaherty
Information Systems and Analytics Department Faculty Journal Articles
We consider the problem of sequential multiple hypothesis testing with nontrivial data collection cost. This problem appears, for example, when conducting biological experiments to identify differentially expressed genes in a disease process. This work builds on the generalized α-investing framework that enables control of the false discovery rate in a sequential testing setting. We make a theoretical analysis of the long term asymptotic behavior of α-wealth which motivates a consideration of sample size in the α-investing decision rule. Using the game theoretic principle of indifference, we construct a decision rule that optimizes the expected return (ERO) of α-wealth and provides …
Vol. 2, Iss. 1, Thriving Athletes, Joey Leszczynski
Financial Literacy And Investing Habits Of Generation Z As It Pertains To Financial Marketing, Meghan Mazzatto
Financial Literacy And Investing Habits Of Generation Z As It Pertains To Financial Marketing, Meghan Mazzatto
Honors Projects in Marketing
As technology boomed at the end of the 20th Century and into the 21st Century, the methods young adults use to manage their finances have also evolved. Between moving financial investing and banking to the internet, robo-advising apps, college debt, and the generational reaction to the 2008 Financial Crisis, the world of investing has taken a drastic turn when it comes to young investors. The purpose of this study is to examine the financial habits of Generation Z in order for financial planning companies to better market to the upcoming Generation Z. A survey was used for this study to …
Fixed Income Fund Report, October 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, October 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Equity Fund Monthly Report, October 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, October 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Fixed Income Fund Report, September 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, September 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Equity Fund Monthly, September 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly, September 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Personality Research In The 21st Century: New Developments And Directions For The Field, Michele N. Medina-Craven, Kathryn Ostermeier, Pratigya Sigdyal, Benjamin David Mclarty
Personality Research In The 21st Century: New Developments And Directions For The Field, Michele N. Medina-Craven, Kathryn Ostermeier, Pratigya Sigdyal, Benjamin David Mclarty
Management Department Faculty Journal Articles
The purpose of this study is to systematically examine and classify the multitude of personality traits that have emerged in the literature beyond the Big Five (Five Factor Model) since the turn of the 21st century. The authors argue that this represents a new phase of personality research that is characterized both by construct proliferation and a movement away from the Big Five and demonstrates how personality as a construct has substantially evolved in the 21st century.
Equity Fund Monthly Report, August 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, August 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Fixed Income Fund Report, August 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, August 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Fixed Income Fund Report, July 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, July 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Equity Fund Monthly Report, July 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, July 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Introduction To The Special Issue On The Future Of Advertising, Sukki Yoon
Introduction To The Special Issue On The Future Of Advertising, Sukki Yoon
Marketing Department Faculty Journal Articles
No abstract provided.
Equity Fund Monthly Report, June 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, June 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Fixed Income Fund Report, June 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, June 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Young Adults And Money: The Covid-19 Pandemic, Michael Mariano
Young Adults And Money: The Covid-19 Pandemic, Michael Mariano
Honors Projects in Finance
This study looks to explore the relationship between the effects of the COVID-19 pandemic on the economy and young investors. More specifically, this research looks to answer the question: how have young adults, ages 18-25, responded to the economic distress caused by the COVID-19 pandemic with their investing decisions? Through analyzing a sample of young adults, ages 18-25, this study will develop a deeper and broader perspective on the unique impact that the COVID-19 pandemic has had on the investing decisions of young adults. Using a mix of literary studies on similar historical events and a sample study of young …
Fixed Income Fund Report, May 2022, Bryant University, Archway Investment Fund
Fixed Income Fund Report, May 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Equity Fund Monthly Report, May 2022, Bryant University, Archway Investment Fund
Equity Fund Monthly Report, May 2022, Bryant University, Archway Investment Fund
Archway Investment Fund
No abstract provided.
Feeding Sustainability: The Environmental And Social Effectiveness Of Food Bank Supply Chains, Nicole Craig
Feeding Sustainability: The Environmental And Social Effectiveness Of Food Bank Supply Chains, Nicole Craig
Honors Projects in Global Supply Chain Management
ood waste continues to develop as a global issue, especially within the United States. According to 2020 data collected from the Economic Research Service of the United States Department of Agriculture, 10.5% of all households in the U.S. face food insecurity. Using grocery supply chains as a context, this study examines how food banks serve as sustainable resources for the distribution of recovered food to feed food insecure communities. Grocery stores, retailers, and other organizations acknowledge waste through the implementation of sustainable initiatives. Food banks and partnering agencies serve as an integral component of waste reduction. The primary data collection …
The Monster Of Management, Alexandra Meise
The Monster Of Management, Alexandra Meise
Honors Projects in English and Cultural Studies
This thesis aims to cross examine the philosophy, history, and psychology of power dynamics as seen in literature, teamwork case studies, and parenting styles. Mary Shelley’s 1818 novel Frankenstein defines what it means to be in an unequal power dynamic. This thesis develops Shelley’s story into one of interpersonal relationship philosophy. It is both counter argument and continuation of the cited works. Management case studies support the philosophical claims through comparison of fictional, hypothetical, and real-life scenarios. Over the course of research, an unexpected discovery placed trust-based conflict at the core of innovative team success. This thesis shows the long …
What About Them? The Health And Well-Being Of Those Who Care For Others, Catherine Papayannopoulos
What About Them? The Health And Well-Being Of Those Who Care For Others, Catherine Papayannopoulos
Honors Projects in Management
Employee Health and Wellness Programs are increasingly more prevalent in different work environments and industries. Studies have shown that these programs can potentially increase employee productivity and reduce absenteeism, in addition to emphasizing a priority on mental and physical wellness. Healthcare workers already have a stressful job, but since the breakout of COVID-19, they have been overwhelmed with this pandemic to an even higher degree. It is important that healthcare workers take care of their own health and wellness and that it is prioritized at their place of work. Through surveying various healthcare workers, this study investigates if healthcare professionals …
Effective Management In The Post-Pandemic Hybrid Workplace, Logan Michael Sarkisian
Effective Management In The Post-Pandemic Hybrid Workplace, Logan Michael Sarkisian
Honors Projects in Management
In 2020, the COVID 19 pandemic struck the world and called for a change in the way business is conducted. Companies are being forced to redesign their business models to accommodate the widespread push to digital platforms, also known as the digital transformation era. As a result, more companies are shifting their environments to utilize a blend of the increasingly popular remote work approach with the traditional in-office practice. This sudden rise in remote work and the numerous affects it has on employees has caused a need for change in the way managers conduct their business. A qualitative research study …
Environmental, Social, And Governance Factors Within Investing: Impact On The Financial Performance Of The Energy Sector, Ryan Donahue
Environmental, Social, And Governance Factors Within Investing: Impact On The Financial Performance Of The Energy Sector, Ryan Donahue
Honors Projects in Finance
An emerging social pressure of being environmentally and socially responsible has been an increasingly popular concept through the past decades. Socially responsible investing (SRI), or environmental, social, and governance (ESG) investing is an investment strategy which aims to flood publicly trading companies with capital who operate according to specific morals and standards. Studies has proven investors who factor ESG into their portfolio strategies often see greater return, as firms are able to create more long-term value. The purpose of this study is to analyze the effects of ESG activity and ratings on the financial performance of firms in the energy …