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Articles 1 - 13 of 13
Full-Text Articles in Business
Template Use And The Effectiveness Of Knowledge Transfer, Robert J. Jensen, Gabriel Szulanski
Template Use And The Effectiveness Of Knowledge Transfer, Robert J. Jensen, Gabriel Szulanski
Faculty Publications
This paper is a direct empirical examination of the fundamental claim that use of templates enhances the effectiveness of knowledge transfer. We explore the effect of template use through an eight-year, in-depth field investigation of Rank Xerox (now Xerox Europe). The field investigation covers three sequential transfer efforts in 15 western European countries. The investigation reveals a naturally occurring, repeated-treatment quasi experiment that allows us to test the hypothesis that the use of templates enhances the effectiveness of knowledge transfer. "Observation" in this experiment measure the extent of adoption and performance of the practice at the recipient units. The "treatment" …
A Cultural Models Approach To Service Recovery, Glenn L. Christensen, Gaby Odekerken-Schröder, Torsten Ringberg
A Cultural Models Approach To Service Recovery, Glenn L. Christensen, Gaby Odekerken-Schröder, Torsten Ringberg
Faculty Publications
Service recovery research remains conflicted in its understanding of consumers’ recovery expectations and of why similar goods or service failures may lead to different recovery expectations. The authors argue that this conflict results from the assumption that consumer recovery expectations are monolithic and largely homogeneous, driven mainly by behavioral, relational, or contextual stimuli. Instead, recovery scenarios involving high-involvement (i.e., self-relevant) goods and service failures may activate closely held, identity-related cultural models that, though ultimately applied to regain balance (a foundational schema), differ according to their sociocultural heritage and create a range of unique consumer recovery preferences. The authors empirically identify …
Crime And Punishment: Does Punishment Work?, David J. Cherrington
Crime And Punishment: Does Punishment Work?, David J. Cherrington
Faculty Publications
Most analyses of punishment seem to assume that it plays a major role in shaping the behavior of people, whether they are children, students, employees, or ordinary citizens in the community. Some people argue that there is no justification for the use of punishment in any setting, even childrearing. A bill debated in the 2007 California state legislature that would make spanking illegal appears to be a move in this direction. Others believe that there are times when punishment is the most effective and timely way to change behavior and without it homes, schools, organizations, and societies would disintegrate. Does …
Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears
Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears
Student Works
The purpose of this research project is to find the purchasing trends of BYU department secretaries who purchase office supplies in an effort to increase office supply sales for the BYU Bookstore. To achieve this objective, we will answer the following questions: 1. Where do BYU purchasing agents currently shop to fulfill their office supply needs? 2. What aspects of purchasing are most important to the purchasing agents? For example, factors such as price, convenience, selection, etc. 3. How well does the BYU bookstore fulfill the important criteria that the purchasing agents have? 4. What importance is given to online …
Fairness From The Top: Perceived Procedural Justice And Collaborative Problem Solving In New Product Development, John B. Bingham, Haiyang Li, Elizabeth E. Umphress
Fairness From The Top: Perceived Procedural Justice And Collaborative Problem Solving In New Product Development, John B. Bingham, Haiyang Li, Elizabeth E. Umphress
Faculty Publications
The literature on new product development has examined several important determinants of collaboration among project members. However, we are not aware of any study that links top management decisions with project members’ collaborative behavior. To address this significant gap, this study examines how perceived procedural justice in top management decisions regarding new products is related to collaborative problem solving among new product development project members. Our results from 109 technology firms—as well as from 91 student-based project groups—suggest that perceived procedural justice in top management decisions is positively related to collaborative problem solving among project members, and that collaborative problem …
Aribex Nomad: Customer Satisfaction Report, Burke Alder, Alan Arthur, Ben Rasmussen
Aribex Nomad: Customer Satisfaction Report, Burke Alder, Alan Arthur, Ben Rasmussen
Student Works
The purpose of this project and therefore this report is to provide feedback to Aribex Corporation concerning the satisfaction of companies or individuals who have purchased and currently use the hand-held x-ray device called the Nomad. Research team is comprised of Burke Alder, Alan Arthur, and Ben Rasmussen.
Aribex Nomad Veterinary: A Study Of The Role Of X-Ray Technology In The Veterinary Industry, J. Elliott Dozier, Eric Lopez, Dharshaun Turner
Aribex Nomad Veterinary: A Study Of The Role Of X-Ray Technology In The Veterinary Industry, J. Elliott Dozier, Eric Lopez, Dharshaun Turner
Student Works
J. Elliott Dozier, Eric Lopez, and Dharshaun Turner (hereafter referred to as BYU Vet team) conducted a marketing research project for Aribex Inc, to help the company learn more about the veterinary industry and determine a market entry strategy, Representatives at Aribex gave the BYU Vet team the following objectives to determine the scope of the research: 1. Understand the Veterinary market and practices 2. Discover current Radiography practices 3. Discover technology imperfections/limitations 4. Determine acceptance/concern for NOMAD 5. Propose market entry strategy BYU Vet Team is comprised of J. Elliot Dozier, Eric Lopez, and Dharshaun Turner.
Hilton Salt Lake Center Ski Market Research, Bret Palsson, Ben Jensen, Scott Cowley
Hilton Salt Lake Center Ski Market Research, Bret Palsson, Ben Jensen, Scott Cowley
Student Works
The focusing objectives for the research were provided to use by Hilton Hotels, and include the following:
• Determine the key motivators for choosing a downtown Salt Lake City hotel for ski vacation
• Determine rate expectations for downtown SLC ski accommodations
• Determine how prospective ski guests select hotel accommodations for ski vacations
• Determine importance and influence of specific media on prospective ski guests
• Determine importance of multitude of things offered in downtown SLC to prospective ski guests
• Determine need for or importance of transportation to ski resorts from downtown SLC for ski guests
• Determine …
Aribex Market Feasibility Study: An Analysis Of Three Different Markets For The Possible Entrance Of Aribex, Inc.'S Nomad X-Ray Device, Steven Wirig, Lance Gibson
Aribex Market Feasibility Study: An Analysis Of Three Different Markets For The Possible Entrance Of Aribex, Inc.'S Nomad X-Ray Device, Steven Wirig, Lance Gibson
Student Works
Our project was with ARIBEX, Inc. doing a market feasibility study of the fields of Podiatry, Emergency Response, and Sports Medicine. As we discussed the feasibility of the NOMAD Handheld X-ray device for their respective fields, we learned that, with the resources we had at our disposal, it would be best to focus on just the field of Podiatry. We administered a survey and learned that there is a viable market in the Podiatry field. While portability is the least important characteristic of an in-office X-ray machine, one of the most important characteristics is space efficiency. Since the NOMAD is …
A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting
A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting
Student Works
Our marketing group conducted a research project for the BYU Bookstore to help the company develop a strategy to improve the Textbook Sellback program. After meeting with Tom Hirtzel, the manager of textbook operations for the BYU Bookstore, we determined the basic objectives of the project to be: To understand students' motivation in textbook sellback, To make recommendations of how to increase the number of textbooks sold back to the BYU Bookstore, To gather marketing information on the benefits of having remote locations to sell back textbooks around BYU campus. Marketing research team is comprised of David Clive, Daniel Harris, …
C2g Research Results, Scott Cowley, Katie Hanks, Elizabeth Hunt, Austin Carter
C2g Research Results, Scott Cowley, Katie Hanks, Elizabeth Hunt, Austin Carter
Student Works
With the end of the 5-to-1 contribution matching for the Choose to Give (C20) fundraising initiative, the organization faces new important strategic decisions. According to our research, the 5-to-1 match was the most influential factor in a student's decision to participate in C2G. The absence of the match can, however, be offset by successfully retaining past C2G participators and by gaining new participators. Marketing research team is comprised of Scott Cowley, Katie Hanks, Elizabeth Hunt, and Austin Carter.
Medical Imaging Research Study: Prepared For Klas Enterprises, Llc, Presented March 27, 2007, Trina Hsieh, Ginger Fairbanks
Medical Imaging Research Study: Prepared For Klas Enterprises, Llc, Presented March 27, 2007, Trina Hsieh, Ginger Fairbanks
Student Works
The purpose of this research project is to determine upcoming trends/issues around specific areas of medical imaging in addition to gaining an understanding of what impact the DRA is having on imaging centers nationwide. From this research, we will answer the following questions: 1. What specific investments are being made around cardiology imaging for the next two years? 2. What specific investments are being made around women's health for the next two years? 3. What specific investments are being made around nuclear medicine for the next two years? 4. How is the DRA affecting imaging centers? 5. What is the …
Market Research Report For The Boy Scouts Of America, Aubrey Janzen, Crissi Farnworth, Michelle Mower, Elise Briggs
Market Research Report For The Boy Scouts Of America, Aubrey Janzen, Crissi Farnworth, Michelle Mower, Elise Briggs
Student Works
Recommendations have been made throughout this paper, but in summary, Beaver High Adventure Base should do the following: First, an increase in marketing efforts should be directed toward the Scouts and Scoutmasters who are already involved in other Scouting activities. These are the easiest to reach and the most likely to attend high adventure camps. These efforts should emphasize the factors that are most important to the audience-they want to know they are going to have a great time because there is a variety of activities offered that have been purposefully planned to benefit the Scouts. Just mention shooting something, …