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Nutty Guys: A Study Of Brand Image: A Marketing Research Project Presented To Nutty Guys, Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair
Nutty Guys: A Study Of Brand Image: A Marketing Research Project Presented To Nutty Guys, Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair
Student Works
Advantage Consulting has identified the following objectives in this report: 1. To identify and assess key characteristics of product packaging and display (in general and specifically for Nutty Guys) that are most likely to influence consumer purchasing decisions. 2. To identify customer preferences concerning nuts and dried fruits (in general and specifically for Nutty Guys), both in packaging and purchasing. 3. To determine the best ways for Nutty Guys to attract and secure new customers. Advantage Consulting comprised of Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair.