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Full-Text Articles in Business
Nutty Guys: A Study Of Brand Image: A Marketing Research Project Presented To Nutty Guys, Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair
Nutty Guys: A Study Of Brand Image: A Marketing Research Project Presented To Nutty Guys, Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair
Student Works
Advantage Consulting has identified the following objectives in this report: 1. To identify and assess key characteristics of product packaging and display (in general and specifically for Nutty Guys) that are most likely to influence consumer purchasing decisions. 2. To identify customer preferences concerning nuts and dried fruits (in general and specifically for Nutty Guys), both in packaging and purchasing. 3. To determine the best ways for Nutty Guys to attract and secure new customers. Advantage Consulting comprised of Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair.
Research Summary 6: Analytical Procedures And Audit Planning Decisions, Steven M. Glover, James Jiambalvo, Jane Kennedy
Research Summary 6: Analytical Procedures And Audit Planning Decisions, Steven M. Glover, James Jiambalvo, Jane Kennedy
Faculty Publications
Auditors perform analytical procedures in planning the nature, timing and extent of testing. Significant fluctuations between the current year’s unaudited data and expected results signal an increased risk of material error and help auditors focus their planned tests on high-risk areas. This study examined auditors’ decisions to revise preliminary audit plans after analytical procedures performed during planning revealed significant, unexpected fluctuations. Specifically we examined whether the extent of corroboration for management’s explanation for the fluctuation and the presence of an explicit incentive for management to misstate the financial statements influenced auditors’ decisions to revise their audit plans.
The Teenage Mind - Part 1, David J. Cherrington, Owen J. Cherrington
The Teenage Mind - Part 1, David J. Cherrington, Owen J. Cherrington
Faculty Publications
When we see teenagers do things that are seriously wrong or illegal we often ask, “Why did they do such a stupid thing?” “What in the world were they thinking?” In fact, teenagers do many stupid things and sometimes it appears they were not really thinking. But when we examine what goes through their minds it is easier to understand why they sometimes act dishonestly. We also learn that the excuses teenagers make for being dishonest are not much different than the rationalizations used by adults.
If It’S Wrong, It’S Wrong; And More Talk Won’T Make It Right, David J. Cherrington, Owen J. Cherrington
If It’S Wrong, It’S Wrong; And More Talk Won’T Make It Right, David J. Cherrington, Owen J. Cherrington
Faculty Publications
We find the moral relativism underlying postmodernism quite disturbing when it comes to discussions of truth and honesty. The following experience illustrates the benefit of a clear, universal standard regarding cheating.
Parents' Weekend Study 2001: Prepared For Byu Alumni Association, Laura Minor, Rebecca Keddington, Brian Catmull
Parents' Weekend Study 2001: Prepared For Byu Alumni Association, Laura Minor, Rebecca Keddington, Brian Catmull
Student Works
Parents' Weekend has become a tradition at many colleges and universities across the nation. Parents of students are invited to spend a weekend learning about their child's experience at school and experiencing for themselves many of the activities that take place on campus. LRB Marketing comprised of Laura Minor, Rebecca Keddington, Brian Catmull.