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Brigham Young University

Student Works

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2007

Articles 1 - 9 of 9

Full-Text Articles in Business

Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears Mar 2007

Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears

Student Works

The purpose of this research project is to find the purchasing trends of BYU department secretaries who purchase office supplies in an effort to increase office supply sales for the BYU Bookstore. To achieve this objective, we will answer the following questions: 1. Where do BYU purchasing agents currently shop to fulfill their office supply needs? 2. What aspects of purchasing are most important to the purchasing agents? For example, factors such as price, convenience, selection, etc. 3. How well does the BYU bookstore fulfill the important criteria that the purchasing agents have? 4. What importance is given to online …

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A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting Jan 2007

A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting

Student Works

Our marketing group conducted a research project for the BYU Bookstore to help the company develop a strategy to improve the Textbook Sellback program. After meeting with Tom Hirtzel, the manager of textbook operations for the BYU Bookstore, we determined the basic objectives of the project to be: To understand students' motivation in textbook sellback, To make recommendations of how to increase the number of textbooks sold back to the BYU Bookstore, To gather marketing information on the benefits of having remote locations to sell back textbooks around BYU campus. Marketing research team is comprised of David Clive, Daniel Harris, …

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Aribex Market Feasibility Study: An Analysis Of Three Different Markets For The Possible Entrance Of Aribex, Inc.'S Nomad X-Ray Device, Steven Wirig, Lance Gibson Jan 2007

Aribex Market Feasibility Study: An Analysis Of Three Different Markets For The Possible Entrance Of Aribex, Inc.'S Nomad X-Ray Device, Steven Wirig, Lance Gibson

Student Works

Our project was with ARIBEX, Inc. doing a market feasibility study of the fields of Podiatry, Emergency Response, and Sports Medicine. As we discussed the feasibility of the NOMAD Handheld X-ray device for their respective fields, we learned that, with the resources we had at our disposal, it would be best to focus on just the field of Podiatry. We administered a survey and learned that there is a viable market in the Podiatry field. While portability is the least important characteristic of an in-office X-ray machine, one of the most important characteristics is space efficiency. Since the NOMAD is …

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Aribex Nomad: Customer Satisfaction Report, Burke Alder, Alan Arthur, Ben Rasmussen Jan 2007

Aribex Nomad: Customer Satisfaction Report, Burke Alder, Alan Arthur, Ben Rasmussen

Student Works

The purpose of this project and therefore this report is to provide feedback to Aribex Corporation concerning the satisfaction of companies or individuals who have purchased and currently use the hand-held x-ray device called the Nomad. Research team is comprised of Burke Alder, Alan Arthur, and Ben Rasmussen.

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C2g Research Results, Scott Cowley, Katie Hanks, Elizabeth Hunt, Austin Carter Jan 2007

C2g Research Results, Scott Cowley, Katie Hanks, Elizabeth Hunt, Austin Carter

Student Works

With the end of the 5-to-1 contribution matching for the Choose to Give (C20) fundraising initiative, the organization faces new important strategic decisions. According to our research, the 5-to-1 match was the most influential factor in a student's decision to participate in C2G. The absence of the match can, however, be offset by successfully retaining past C2G participators and by gaining new participators. Marketing research team is comprised of Scott Cowley, Katie Hanks, Elizabeth Hunt, and Austin Carter.

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Medical Imaging Research Study: Prepared For Klas Enterprises, Llc, Presented March 27, 2007, Trina Hsieh, Ginger Fairbanks Jan 2007

Medical Imaging Research Study: Prepared For Klas Enterprises, Llc, Presented March 27, 2007, Trina Hsieh, Ginger Fairbanks

Student Works

The purpose of this research project is to determine upcoming trends/issues around specific areas of medical imaging in addition to gaining an understanding of what impact the DRA is having on imaging centers nationwide. From this research, we will answer the following questions: 1. What specific investments are being made around cardiology imaging for the next two years? 2. What specific investments are being made around women's health for the next two years? 3. What specific investments are being made around nuclear medicine for the next two years? 4. How is the DRA affecting imaging centers? 5. What is the …

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Aribex Nomad Veterinary: A Study Of The Role Of X-Ray Technology In The Veterinary Industry, J. Elliott Dozier, Eric Lopez, Dharshaun Turner Jan 2007

Aribex Nomad Veterinary: A Study Of The Role Of X-Ray Technology In The Veterinary Industry, J. Elliott Dozier, Eric Lopez, Dharshaun Turner

Student Works

J. Elliott Dozier, Eric Lopez, and Dharshaun Turner (hereafter referred to as BYU Vet team) conducted a marketing research project for Aribex Inc, to help the company learn more about the veterinary industry and determine a market entry strategy, Representatives at Aribex gave the BYU Vet team the following objectives to determine the scope of the research: 1. Understand the Veterinary market and practices 2. Discover current Radiography practices 3. Discover technology imperfections/limitations 4. Determine acceptance/concern for NOMAD 5. Propose market entry strategy BYU Vet Team is comprised of J. Elliot Dozier, Eric Lopez, and Dharshaun Turner.

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Hilton Salt Lake Center Ski Market Research, Bret Palsson, Ben Jensen, Scott Cowley Jan 2007

Hilton Salt Lake Center Ski Market Research, Bret Palsson, Ben Jensen, Scott Cowley

Student Works

The focusing objectives for the research were provided to use by Hilton Hotels, and include the following:
• Determine the key motivators for choosing a downtown Salt Lake City hotel for ski vacation
• Determine rate expectations for downtown SLC ski accommodations
• Determine how prospective ski guests select hotel accommodations for ski vacations
• Determine importance and influence of specific media on prospective ski guests
• Determine importance of multitude of things offered in downtown SLC to prospective ski guests
• Determine need for or importance of transportation to ski resorts from downtown SLC for ski guests
• Determine …

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Market Research Report For The Boy Scouts Of America, Aubrey Janzen, Crissi Farnworth, Michelle Mower, Elise Briggs Jan 2007

Market Research Report For The Boy Scouts Of America, Aubrey Janzen, Crissi Farnworth, Michelle Mower, Elise Briggs

Student Works

Recommendations have been made throughout this paper, but in summary, Beaver High Adventure Base should do the following: First, an increase in marketing efforts should be directed toward the Scouts and Scoutmasters who are already involved in other Scouting activities. These are the easiest to reach and the most likely to attend high adventure camps. These efforts should emphasize the factors that are most important to the audience-they want to know they are going to have a great time because there is a variety of activities offered that have been purposefully planned to benefit the Scouts. Just mention shooting something, …

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