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Full-Text Articles in Business
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Mobile Dm Coupon Promotion In Japan: A Case Study On Response Behavior Changes In Services Consumptiona, Fumiyo Kondo, Yasuhiro Uwadaira, Mariko Nakahara, Shahriar Akter
Shahriar Akter
This chapter investigates the changes in customers' responses to mobile direct mail (DM) coupons on the shop visit probability (SVP) of a beauty parlor. Two experiments were carried out to examine the promotional effects of mobile DM coupons. The first experiment, conducted in 2004, compared mobile DM coupons with postcard DM coupons. The mobile DM coupons were found to have no effect on SVP, although positive effects were observed for postcard DM coupons. The second experiment, conducted in 2005 with three types of mobile DM coupons, compared the responses of new customers with those of repeat customers. The results varied …
A Dynamic Analysis Of The Impact Of Uncertainty On Import- And/Or Export-Led Growth: The Experience Of Japan And The Asian Tigers, Renuka Mahadevan, Sandy Suardi
A Dynamic Analysis Of The Impact Of Uncertainty On Import- And/Or Export-Led Growth: The Experience Of Japan And The Asian Tigers, Renuka Mahadevan, Sandy Suardi
Sandy Suardi
Increasing integration of the Asian Tigers with the world economy through trade has exposed their income and trade to greater uncertainty and volatility. This paper models uncertainty in trade and income and re-examines the stability of the trade-growth nexus for Japan and the Asian Tigers in a dynamic framework. We find that in a volatile environment Japan's GDP growth is only import-led while Hong Kong's GDP growth is both export and import growth-led. On the other hand, incorporating uncertainty breaks the causal link between Korea's GDP growth and trade but it does not affect Taiwan's mutually causative relationship between GDP …
Effects Of Board Structure On Firm Performance: A Comparison Between Japan And Australia, Ingrid Bonn, Toru Yoshikawab, Phillip Phanc
Effects Of Board Structure On Firm Performance: A Comparison Between Japan And Australia, Ingrid Bonn, Toru Yoshikawab, Phillip Phanc
Ingrid Bonn
This article compares the effects of board size, proportion of female directors, proportion of outside directors and average age of directors on firm performance in Japanese and Australian firms. We found that board size and age of directors were negatively associated with the performance of Japanese firms. For Australian firms, outsider ratio and female director ratio were positively associated with performance.