Business Commons^™

The Impact Of Technology, Katina Michael

Professor Katina Michael

Consumer electronics have revolutionized the way we live and work. Most students that I know would rather forgo expensive clothing labels than do without their branded smartphone. In fact, some of them would forgo food altogether if it meant their phone could be “always on” and “always with them”, clipped onto the belt buckle, strapped into a pants or jacket sleeve or increasingly into the open palm of their hand. Something happens when our basic needs as humans are overtaken by some other need that was once a distant want at best- plainly confusion in our ability to rightly determine …

A Strategic Management Approach To Guanxi In China, Xiaowen Tian, Moxi Song, Ran Tian

Xiaowen Tian

This article adopts a strategic management approach to addressing the issue of how to achieve both corporate profitability and corporate social responsibility in dealing with Guanxi in the Chinese business context. It argues that environment scanning, strategy formulation, strategy implementation and strategy evaluation and control should be the key components of strategic management of Guanxi. The article proposes a practical framework for managing Guanxi strategically in the emerging China market, and illustrates the framework with cases in the real world.

Readings And Cases In Information Security: Law & Ethics, Michael Whitman, Herbert Mattord

Herbert J. Mattord

Readings and Cases in Information Security: Law & Ethics provides a depth of content and analytical viewpoint not found in many other books. Designed for use with any Cengage Learning security text or as a standalone professional reference, this book offers readers a real-life view of information security management, including the ethical and legal issues associated with various on-the-job experiences. Included are a wide selection of foundational readings and scenarios from a variety of experts to give the reader the most realistic perspective of a career in information security.

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud

Dr. Tamilla Curtis