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Full-Text Articles in Business
Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter
Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter
Shahriar Akter
Service businesses record the number of visitors as a measure of the performance of their business. However, summarized observations such as the total number of visits per month provide little insight on individual-level visiting behavior. In addition, behavior may change over time, especially in a swiftly changing environment induced by mobile promotions. This paper presents an individual level model for shop visiting behavior based on data of a beauty salon. The model focuses on gradual changes toward responses to mobile direct mail (DM) coupons based on the shop visit interval (SVI) of the beauty salon. This means that as someone …
Cross-Cultural Customer Satisfaction Of High Technology Companies In China, India, And Japan, William Bleuel, Darrol Stanley
Cross-Cultural Customer Satisfaction Of High Technology Companies In China, India, And Japan, William Bleuel, Darrol Stanley
William H. Bleuel
Customer satisfaction has become a very important aspect of business management in the high technology market. Companies that provide products and services world-wide often are concerned that customer satisfaction may be impacted by cultural differences. This study examines measures of customer satisfaction in China, India and Japan to determine whether or not there is a difference in satisfaction scores for field service, depot repair and help desk. The statistical results at a 5% confidence level indicate there is a difference in customer perception in all service support areas. The results clearly indicate that companies need to understand these differences in …