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Understanding Chinese Cultural Tourists: Typology And Profile, Ganghua Chen, Songshan (Sam) Huang
Understanding Chinese Cultural Tourists: Typology And Profile, Ganghua Chen, Songshan (Sam) Huang
Research outputs 2014 to 2021
This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between …
Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel
TTRA Canada 2016 Conference
While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.
Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study Underpinned By Innovation Concepts, Daniel Guttentag
Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study Underpinned By Innovation Concepts, Daniel Guttentag
TTRA Canada 2016 Conference
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Segmenting The Rural Tourism Market: The Case Of Potter County, Pennsylvania, Usa, Erwei Dong, Yawei Wang, Duarte Morais, David Brooks
Segmenting The Rural Tourism Market: The Case Of Potter County, Pennsylvania, Usa, Erwei Dong, Yawei Wang, Duarte Morais, David Brooks
Department of Hospitality and Tourism Faculty Scholarship and Creative Works
Because of its importance in the sustainable development of rural communities, rural tourism has been frequently studied as an alternative form of economic development in rural areas. In the United States, many rural communities rely on tourism for economic growth to compensate for declines in manufacturing, agriculture, extraction of natural resources, and population. Although there is an increased interest in developing rural tourism in many countries, there is little information regarding the motivations of rural tourists in the United States. Therefore, this study aims to understand travel motivations and characteristics of tourists visiting a rural destination to provide a better …