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Full-Text Articles in Business
Understanding Chinese Cultural Tourists: Typology And Profile, Ganghua Chen, Songshan (Sam) Huang
Understanding Chinese Cultural Tourists: Typology And Profile, Ganghua Chen, Songshan (Sam) Huang
Research outputs 2014 to 2021
This study aims to offer a clear and up-to-date typology and profile of Chinese cultural tourists in mainland China following the framework based on cultural centrality and depth of cultural experience. Using a sample of mainland Chinese tourists (n = 656) at three cultural attractions in Guangzhou, China, a typology of Chinese cultural tourists (namely casual, sightseeing, purposeful, serendipitous, and incidental) was developed and trip characteristics (e.g. prior knowledge, time spent to get to know the site before visit, change in knowledge, and on-site activities) and sociodemographics of each segment were also examined. In addition, slight differences are found between …
A Scalar Comparison Of Motivations And Expectations Of Experience Within The Religious Tourism Market, Daniel H. Olsen
A Scalar Comparison Of Motivations And Expectations Of Experience Within The Religious Tourism Market, Daniel H. Olsen
International Journal of Religious Tourism and Pilgrimage
Academic studies on tourism market segmentation have decreased in scale over time, with the focus on tourist segmentation changing from segmenting the market as a whole to segmenting specific tourism niche markets. This change in scale can also be seen in how academics have attempted to segment the religious tourism market moving from discussions related to the pilgrim-tourist dichotomy to segmenting visitors based on religious affiliation to world regions and countries to specific religious activities such as religious festivals and infrastructural amenities such as hotels. In this paper the author, following Wall’s (1997) discussion of the spatial characteristics of tourist …
Segmenting The Rural Tourism Market: The Case Of Potter County, Pennsylvania, Usa, Erwei Dong, Yawei Wang, Duarte Morais, David Brooks
Segmenting The Rural Tourism Market: The Case Of Potter County, Pennsylvania, Usa, Erwei Dong, Yawei Wang, Duarte Morais, David Brooks
Department of Hospitality and Tourism Faculty Scholarship and Creative Works
Because of its importance in the sustainable development of rural communities, rural tourism has been frequently studied as an alternative form of economic development in rural areas. In the United States, many rural communities rely on tourism for economic growth to compensate for declines in manufacturing, agriculture, extraction of natural resources, and population. Although there is an increased interest in developing rural tourism in many countries, there is little information regarding the motivations of rural tourists in the United States. Therefore, this study aims to understand travel motivations and characteristics of tourists visiting a rural destination to provide a better …