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Full-Text Articles in Business

Collaborative Tourism Development, Megan Fortune, Georgia Brennan Sep 2019

Collaborative Tourism Development, Megan Fortune, Georgia Brennan

TTRA Canada 2019 Conference

No abstract provided.


Business Improvement Areas And Tourism In Urban Neighbourhoods, Tom Griffin Sep 2019

Business Improvement Areas And Tourism In Urban Neighbourhoods, Tom Griffin

TTRA Canada 2019 Conference

No abstract provided.


Exploring The Culinary Experiences Of Diners At Pop-Up Restaurants, Farnoosh Niroo, Christine Van Winkle Sep 2019

Exploring The Culinary Experiences Of Diners At Pop-Up Restaurants, Farnoosh Niroo, Christine Van Winkle

TTRA Canada 2019 Conference

No abstract provided.


Social Media Social Network Clusters During A #Festivalemergency, Courtney Gabrielle, Christine Van Winkle, Kevin Huynhk Sep 2019

Social Media Social Network Clusters During A #Festivalemergency, Courtney Gabrielle, Christine Van Winkle, Kevin Huynhk

TTRA Canada 2019 Conference

No abstract provided.


Motives To Take A Gamified Trip: An Interpretative Study Using Q Method, Ye (Sandy) Shen, Marion Joppe, Hwan-Suk Chris Choi, Sunghwan Yi Sep 2019

Motives To Take A Gamified Trip: An Interpretative Study Using Q Method, Ye (Sandy) Shen, Marion Joppe, Hwan-Suk Chris Choi, Sunghwan Yi

TTRA Canada 2019 Conference

Destinations have initiated different gamification practices in the last 10 years. However, there is a lack of understanding of what constitutes gamified trips as well as tourists’ motives to take such a trip. Knowing why tourists would like to engage in a gamified context can help designers create valuable games and offer more memorable experiences. This research sheds light upon the concept and categorization of gamified trips, expands the use of Q method to examine travel motives, and proposes six types of players of gamified trips. Additionally, it provides implications for DMOs on how to apply gamification to attract potential …


Residents As Destination Advocates: A Netnographic Exploration Of Resident-Generated Advocacy Through A Facebook Travel Group, Michael Lever, Dr. Statia Elliot Sep 2019

Residents As Destination Advocates: A Netnographic Exploration Of Resident-Generated Advocacy Through A Facebook Travel Group, Michael Lever, Dr. Statia Elliot

TTRA Canada 2019 Conference

Like many destinations, Canada began this year with an increase in international visitors (Destination Canada, 2019). An attributing factor to this growth is the phenomenon of social media and, more specifically, social networking sites (SNS) such as Facebook, which emphasize a user’s relationships, as supported by their conversations, identity, reputation, and presence (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011; Kim & Fesenmaier, 2017). SNS are now deeply ingrained in our social and economic lives (Usui, Wei, & Funck, 2018; Zeng & Gerritsen, 2014), even surpassing traditional marketing channels in terms of importance and effectiveness (Burgess, Sellitto, Cox, & Buultjens, 2009; O’Connor, …


Agritourism And Visitor Loyalty: The Role Of Experience, Memories, Positive Emotion, Perceived Authenticity, Nanxi Yan, Elizabeth A. Halpenny Jun 2019

Agritourism And Visitor Loyalty: The Role Of Experience, Memories, Positive Emotion, Perceived Authenticity, Nanxi Yan, Elizabeth A. Halpenny

TTRA Canada 2019 Conference

Please refer to the attachment


Profiling The Emotional Peaks And Valleys In Stories Of Cross-Border Shopping, Michael S. Mulvey, Charles E. Gengler Jun 2019

Profiling The Emotional Peaks And Valleys In Stories Of Cross-Border Shopping, Michael S. Mulvey, Charles E. Gengler

TTRA Canada 2019 Conference

The stories that travellers tell provide valuable insight to tourism managers responsible for shaping travel experiences. Access to consumer stories has never been greater due to the rise of online forums, reviews, and blogs (Gretzel, Fesenmaier, Lee, & Tussyadiah, 2010). Yet, researchers’ ability to make sense of these stories is limited by current theoretical and methodological approaches. We contend that there is an opportunity to develop new approaches to measure customer experience using advanced text analysis and sentiment indices. Specifically, we use narrative theory to explain the importance of emotional peaks and valleys in stories and propose a natural language …


Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker Jan 2019

Comparing Millennial Visitors To Wineries And Breweries In British Columbia: An Examination Of Social Involvement, Social Return, And Self-Image Congruency, Jarrett R. Bachman, John S. Hull, Sanja Haecker

TTRA Canada 2019 Conference

No abstract provided.


Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker Jan 2019

Understanding Millennial Interest In Participating In Wine Tourism - A Case Study On The Kamloops Wine Trail, British Columbia, Canada, John S. Hull, Jarrett R. Bachman, Sanja Haecker

TTRA Canada 2019 Conference

No abstract provided.


The Role Of Sustainable Local Food Among Tourism Stakeholders: A Comparative Study In Vancouver, Canada And Christchurch, New Zealand, Hiran Roy, C.Michael Hall, Paul W. Ballantine Jan 2019

The Role Of Sustainable Local Food Among Tourism Stakeholders: A Comparative Study In Vancouver, Canada And Christchurch, New Zealand, Hiran Roy, C.Michael Hall, Paul W. Ballantine

TTRA Canada 2019 Conference

Local food is increasingly regarded as an element of sustainable tourism and hospitality. This study examines restaurant and chefs’ (tourism stakeholders) perceptions, motivations, and constraints in buying local food ingredients from local farmers’ market vendors on a study conducted in Vancouver, Canada and Christchurch, New Zealand. Semi-structured interviews were conducted with restaurants and chefs. The study identified that restaurants and chefs are most interested in perceived tangible benefit such as freshness, as well as more intangible motivations such as supporting local farmers and the local economy/community/businesses. However, they experienced challenges with purchasing. Based on the findings, strategies are posited for …