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Full-Text Articles in Business
Bridge Over Troubled Strategies, Singapore Management University
Bridge Over Troubled Strategies, Singapore Management University
Perspectives@SMU
If strategy is the future of an organisation, implementation is its bridge. And successful implementation should be straightforward. But it isn’t. A new website has the answers
As The World Turns: The Wealth Of Nations In The 21st Century, Singapore Management University
As The World Turns: The Wealth Of Nations In The 21st Century, Singapore Management University
Perspectives@SMU
As the Asian Century gets under way, the question is not how giants like India and China will achieve prosperity for their peoples, but how the smaller, less economically powerful countries will be able to experience the ‘warmth’ of the wealth of nations. "Sustainable growth and shared prosperity’ is one way to close the gap," says Suvit Maesincee, director of the Sasin Institute for Global Affairs (SIGA) at Chulalongkorn University, Bangkok.
Disruptive Innovation In The Classroom, Singapore Management University
Disruptive Innovation In The Classroom, Singapore Management University
Perspectives@SMU
Disruptive innovation, as described on the website of the man who coined the term, Clayton Christensen, is "a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors". Prominent examples include how the personal computer (disruptor) displaced the mainframe computer (disruptee), cellular phones displacing fixed line telephony, and community colleges eating into the market share of four-year colleges.
Sitting On The Digital Divide, Singapore Management University
Sitting On The Digital Divide, Singapore Management University
Perspectives@SMU
Persuading the ‘digital resistant’ while balancing the digital:traditional media budget is a challenge for marketers
A New Approach To Charitable Giving, Singapore Management University
A New Approach To Charitable Giving, Singapore Management University
Perspectives@SMU
Move over social entrepreneurship: hello venture philanthropy
The Missing Link, Singapore Management University
The Missing Link, Singapore Management University
Perspectives@SMU
LinkedIn changes the face of professional networking and recruitment.
Glocal Warming, Singapore Management University
Glocal Warming, Singapore Management University
Perspectives@SMU
Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.
Cracking The Case, Singapore Management University
Cracking The Case, Singapore Management University
Perspectives@SMU
Can you build a convincing business case within 24 hours? A bunch of undergraduates did. Twenty-four teams took part in this year’s APEX Business-IT Global Case Challenge, the fifth edition of an annual student-run competition started by undergraduates at Singapore Management University’s School of Information Systems.
Konformity Kills, Singapore Management University
Konformity Kills, Singapore Management University
Perspectives@SMU
Unconventional Thinking. More crucial now than ever before. According to Dr. Eric J. Romero, the fall of the great brands of the last millennium - Nokia, Kodak, Hewlett Packard and General Motors - are examples of how conventional thinking impedes innovation. Nowadays, it is unconventional leadership and thinking that spur competitive advantage. The importance of creativity has been emphasised in nearly all literature and journal articles published this decade, adds the author of “Compete Outside the Box: The Unconventional Way to Beat the Competition”. "The fact is, the lack of it has brought the corporate behemoths …