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Full-Text Articles in Business

The Chatbot Challenge: How Smes Can Leverage Ai For Growth And Engagement, Tamas Makany, Felicia Goh Mar 2024

The Chatbot Challenge: How Smes Can Leverage Ai For Growth And Engagement, Tamas Makany, Felicia Goh

Asian Management Insights

Enhancing SME workforce efficiency with chatbots for improved business communication.


Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An Feb 2024

Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An

Association of Marketing Theory and Practice Proceedings 2024

Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.