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Full-Text Articles in Business
The Chatbot Challenge: How Smes Can Leverage Ai For Growth And Engagement, Tamas Makany, Felicia Goh
The Chatbot Challenge: How Smes Can Leverage Ai For Growth And Engagement, Tamas Makany, Felicia Goh
Asian Management Insights
Enhancing SME workforce efficiency with chatbots for improved business communication.
Ai-Assisted Stakeholder Management And Organizational Learning: Evidence From The U.S. Intelligent Service Community, Jiyoon An
Association of Marketing Theory and Practice Proceedings 2024
Artificial intelligence (AI) has changed business practices, including stakeholder management and organizational learning. Scant research attention has been dedicated to examining methodology to implement for workflow-aware and skillset-savvy, AI-assisted stakeholder management. This paper has conducted natural language processing (bigram) and network analysis to understand AI-assisted stakeholder management practices in the U.S. intelligent service community. Theoretical and managerial implications are discussed.
The Dimensions Of Entrepreneurial Orientation In Franchise Networks: Exploring The Role Of Franchisee Associations, Peter Balsarini, Claire Lambert
The Dimensions Of Entrepreneurial Orientation In Franchise Networks: Exploring The Role Of Franchisee Associations, Peter Balsarini, Claire Lambert
Research outputs 2022 to 2026
This study explores how a state-based franchisee association of a multinational quick-service restaurant franchisor introduced three world-first innovations through the activation of the five dimensions of entrepreneurial orientation (EO). The antecedents to this activation were also explored. A historical extended case study focusing on a revelatory case was undertaken. In-depth analysis using a rigorous qualitative methodology was facilitated by the triangulation of informant interviews, publicly available data, archival data, and artefacts. The three innovations explored involved the apparent activation of all five dimensions of EO by the franchisee association. The franchisee association’s structure and the provenance of its franchisee members, …