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Full-Text Articles in Business
Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew
Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew
Conference papers
To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …
The Phenomenon Of Online Reviews - Digital Headache Or Golden Opportunity For The Tourism Sector?, Jennifer Lawlor, Geraldine A. Gorham, Colin O'Connor
The Phenomenon Of Online Reviews - Digital Headache Or Golden Opportunity For The Tourism Sector?, Jennifer Lawlor, Geraldine A. Gorham, Colin O'Connor
Conference papers
This conceptual paper presents a research agenda for tourism operators by examining the literature pertaining to the phenomenon of online reviews in the tourism sector. The objective is to examine tourist motivations for posting online reviews and their potential impact on the consumer decision making process. Furthermore, this paper seeks to explore how tourism operators may respond to, and act upon, this source of customer word-of-mouth.
A Review Of Key Factors Affecting The Adoption Of Self-Service Technologies In Tourism., Petranka Kelly, Jennifer Lawlor, Michael Mulvey
A Review Of Key Factors Affecting The Adoption Of Self-Service Technologies In Tourism., Petranka Kelly, Jennifer Lawlor, Michael Mulvey
Conference papers
During the past ten years self-service technologies (SSTs) have attracted research attention especially in the banking, retail and airline sectors. The infusion of technology in the service encounter has been identified as being advantageous to both the service provider and the consumer. Service provider companies may reduce costs, increase consumer satisfaction and tap into new markets which have been made accessible via the Internet. From a consumer’s point of view, SSTs can save money and time, provide convenience, and in some cases, enjoyment. All the above mentioned advantages are achievable only if SSTs gain adoption among consumers. In light of …
Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew
Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew
Conference papers
In 1998, the Scottish Tourist Board sought to develop a ‘real time’ database covering all tourism products and services throughout Scotland through visitscotland.com. Since then over £3m has been invested in this project with some 15,000 businesses and 17,500 products covering the whole spectrum of tourism business now searchable through the Web. The claim has been that there would be an increase in business being generated, initially with bookings through the more traditional channels such as telephone, fax, mail as well as e-mail and there has also been the anticipation that the official national tourist board website would generate significant …
Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor
Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor
Conference papers
Consumers increasingly expect to be able to locate and book suitable hotel accommodation in a single seamless process over the World Wide Web. By assessing the facilities provided by the top 50 worldwide hotel companies, the current level of sophistication of hotel Web reservations facilities is established. Factors such as the provision of search facilities, on-line availability and rate quotations and security are examined. In addition, a comparison is made between the information obtained over the Web and that available through each company’s call centre in an attempt to assess the accuracy and credibility of data obtained through Web reservations …