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Strategic Management Policy

Ingrid Bonn

Strategy

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

Aldi In Australia, Ingrid Bonn Nov 2010

Aldi In Australia, Ingrid Bonn

Ingrid Bonn

Extract: In 1948, the brothers Theo and Karl Albrecht opened the grocery store ‘Albrecht Discounts’ (Aldi) in Essen (Ruhr Valley), Germany. The store had a simple layout and offered a restricted number of products at a low price. The company grew rapidly, owning 13 stores in 1950 and about 300 stores in 1961 across Germany. In 1961, Theo and Karl divided the company into Aldi North (run by Theo) and Aldi South (run by Karl). The reasons for this division, according to Dieter Brandes, a former managing director of Aldi in Schleswig-Holstein, Germany, were different views about how to develop …


Sustainability- The Missing Ingredient In Strategy, Ingrid Bonn, Josie Fisher Dec 2008

Sustainability- The Missing Ingredient In Strategy, Ingrid Bonn, Josie Fisher

Ingrid Bonn

While strategy has been addressed in the literature since the 1960s and sustainability has received a lot of attention recently, there has been little attention paid to the question of how sustainability considerations might be integrated into an organisation's strategy. In this paper a framework that outlines how sustainability can be addressed strategically in organisations is introduced and analysed. It is argued that all three dimensions of sustainability- economic, environmental and social- must be integrated into all aspects of an organisation's strategy and need to be addressed on an ongoing basis.