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Articles 661 - 690 of 4462
Full-Text Articles in Business
Dynamics Of Changes In Time Differences And Muscle Strength In Qualified Handball Students During The Academic Year, Muminov Abrorbek Shavkatovich
Dynamics Of Changes In Time Differences And Muscle Strength In Qualified Handball Students During The Academic Year, Muminov Abrorbek Shavkatovich
Eurasian Journal of Sport Science
Purpose: It consists in studying during the school year the accuracy of shooting at targets installed in the corners of the gate in a calm position for experienced handball players and in the influence of turning the body in different directions.
Methods: The following methods were used in the course of the study: 1) literary sources, analysis of research papers and scientific articles, scientific research on the topic, scientific and practical experience of foreign and domestic scientists in the field of sports in bund were studied and analyzed. 2) A pedagogical test in which the accuracy of the difference between …
Dynamics Of Changes In Time Differences And Muscle Strength In Qualified Handball Students During The Academic Year, Muminov Abrorbek Shavkatovich
Dynamics Of Changes In Time Differences And Muscle Strength In Qualified Handball Students During The Academic Year, Muminov Abrorbek Shavkatovich
Eurasian Journal of Sport Science
Aim: It consists in studying during the school year the accuracy of shooting at targets installed in the corners of the gate in a calm position for experienced handball players and in the influence of turning the body in different directions.
Methods: The following methods were used in the course of the study: 1) literary sources, analysis of research papers and scientific articles, scientific research on the topic, scientific and practical experience of foreign and domestic scientists in the field of sports in bund were studied and analyzed. 2) A pedagogical test in which the accuracy of the difference between …
Is Same-Gender Mentorship Important For Division Iii Female College Athletes?: An Application Of The Mentor Role Theory, Nicholas Swim, Ehren R. Green, Mary A. Hums, Glenna G. Bower, Khirey B. Walker
Is Same-Gender Mentorship Important For Division Iii Female College Athletes?: An Application Of The Mentor Role Theory, Nicholas Swim, Ehren R. Green, Mary A. Hums, Glenna G. Bower, Khirey B. Walker
Journal of Athlete Development and Experience
In the last twenty years, opportunities for women in intercollegiate athletics have grown exponentially. Unfortunately, women still represent a small number of head coaches in intercollegiate athletics, creating a disparity in numbers between female college athletes and female head coaches. This disparity has led to an imbalance for female college athletes searching for female role models and mentors. This study investigated the mentoring experiences of NCAA Division III female college athletes based on their lived experiences with both male and female head coaches. Using Mentor Role Theory (MRT), a set of qualitative responses were collected and analyzed. The participants highlighted …
“It’S Just A Lot They Are Asking From Us”: College Athlete Experiences Of Division Iii To Division Ii Reclassification, Alexandra R. Mitchell, Martin Barrett
“It’S Just A Lot They Are Asking From Us”: College Athlete Experiences Of Division Iii To Division Ii Reclassification, Alexandra R. Mitchell, Martin Barrett
Journal of Athlete Development and Experience
The purpose of this study was to understand the experiences of college athletes who were directly impacted by their institution’s pursuit of gaining membership to a different NCAA division (i.e., divisional reclassification). More specifically, this study sought to understand specific changes that accompany the Division III to Division II transition, which include: 1) divisional philosophy, 2) financial aid, 3) level of competition, 4) athletically related activities, and 5) academic standards. Conceptually, this study was guided by the stress appraisal and coping process. The Brief COPE inventory of coping responses was applied as a framework from which to understand how college …
Athlete Identity And Mental Health Among Ncaa Division Iii Student-Athletes, Sarah Stokowski, Alison Fridley, Chris Croft, Peyton Stensland, Skye Arthur-Banning
Athlete Identity And Mental Health Among Ncaa Division Iii Student-Athletes, Sarah Stokowski, Alison Fridley, Chris Croft, Peyton Stensland, Skye Arthur-Banning
Journal of Athlete Development and Experience
Student-athletes often identify with the athlete role and demonstrate high levels of athlete identity. High athlete identity leads to many unintended consequences such as low career maturity and difficulty adapting to a life beyond sport. Additionally, high athlete identity often leads to mental health concerns among the student-athlete population. Informed by self-categorization theory (Turner, 1982), the purpose of this study was to explore athlete identity and mental health among NCAA Division III student-athletes. The Athlete Identity Measurement Scale (AIMS) and The Depression Anxiety Stress Scales-21 were completed by 332 NCAA Division III student-athletes. The results demonstrated that Division III student-athletes …
Prevalence And Predictors Of Depressive Symptoms In Ncaa Division Iii Collegiate Athletes, Sayre Wilson, Sebastian Harenberg, Tara Stilwell, Justine Vosloo, Lindsey Keenan
Prevalence And Predictors Of Depressive Symptoms In Ncaa Division Iii Collegiate Athletes, Sayre Wilson, Sebastian Harenberg, Tara Stilwell, Justine Vosloo, Lindsey Keenan
Journal of Athlete Development and Experience
Mental health disorders are important health concerns among collegiate athletes. Estimations of elevated depressive symptoms in this population range from 1.1-26%. However, these data are derived mostly from NCAA Division I institutions or professional athletes. Evidence from lower divisions (e.g., NCAA Division III) is currently sparse in the literature. Hence, the primary purpose of the present study was to examine the prevalence of depressive symptoms in NCAA Division III collegiate athletes. The secondary purpose was to examine which mental health indicators predict depressive symptoms. In total, 186 participants completed several mental health scales (e.g., PHQ-9, DASS-21). The results revealed a …
“I Might As Well Get My Education”: The Experiences Of Black Male Division Iii College Athletes, Lisa M. Rubin, Rhema D. Fuller, Sarah Stokowski
“I Might As Well Get My Education”: The Experiences Of Black Male Division Iii College Athletes, Lisa M. Rubin, Rhema D. Fuller, Sarah Stokowski
Journal of Athlete Development and Experience
Division III college athletes have been largely ignored in the growing literature involving college sport. Given that the majority of college athletes that participate in high profile sports are athletes of color, there is a need to explore the experiences of this population, specifically at the Division III level. Informed by the Excellence Beyond Athletics (EBA) framework, which empowers students of color, especially Black male athletes, the purpose of this study is to explore the experiences of Black male athletes at two rural Division III institutions. Ten Black male Division III athletes took part in semi-structured interviews. Using inductive analysis …
Collaborative Initiative To Improve Diii Student-Athlete Well-Being, Bonni C. Hodges Ph.D
Collaborative Initiative To Improve Diii Student-Athlete Well-Being, Bonni C. Hodges Ph.D
Journal of Athlete Development and Experience
The professional literature contains little focused specifically on NCAA DIII. NCAA Goals data provide an overview of common characteristics and challenges of DIII student-athletes. However, the large number and variety of DIII member institutions merit DIII athletic programs assessing the needs and well-being challenges of its particular student-athletes and to create and tailor programs and interventions to support student-athlete well-being. A needs assessment of student-athlete well-being issues was carried out at an institution with a large DIII program. Part one, reported here, used focus groups of student-athletes, coaches, athletic trainers, and athletics administrators. Results suggested well-being challenges at this institution …
Introduction To The Special Issue: Ncaa Division Iii College Athlete Development And Experience, Bonni C. Hodges Ph.D, Lindsey Darvin Ph.D
Introduction To The Special Issue: Ncaa Division Iii College Athlete Development And Experience, Bonni C. Hodges Ph.D, Lindsey Darvin Ph.D
Journal of Athlete Development and Experience
There is abundant literature on a plethora of topics associated with intercollegiate athletics. Yet, when one begins to dig deeply into the previous literature, it becomes apparent that most of the attention of this work has focused on Division I (DI) of the National Collegiate Athletic Association [NCAA]. To that end, while the NCAA Division III (DIII) level contains a greater number of institutions and more athletes than either of the other divisions of play, this group has largely been ignored throughout the previous literature (NCAA, 2021a; Williams, et al, 2020). This lack of previous literature, combined with the fact …
Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim
Relationship Between A Reflective-Formative Model Of Team Brand Associations And Behavioral Intentions: The Mediating Effect Of Fan Identification, Ho Yeol Yu, Neal Ternes, Claudia B. Ambs, Sanghoon Kim
Journal of Applied Sport Management
Understanding fans’ perceived associations with their favorite teams is crucial for the successful management of sport teams. In the current study, team brand associations are measured as a reflective-formative construct to examine the role of the fan identification on the relationship between team brand associations and behavioral intentions. Data from professional soccer spectators (n = 101) were analyzed using PLS-SEM. The results indicated that the reflective-formative construct of team brand associations and fan identification influence behavioral intention, whilst fan identification was found to mediate the relationship between team brand associations and behavioral intentions. Managerial implications include strategic marketing how …
Nationalistic Media Obsession With Olympic Medal Counts: The Case Of The 2020 Tokyo Olympic Games, Steve Dittmore, Kibaek Kim
Nationalistic Media Obsession With Olympic Medal Counts: The Case Of The 2020 Tokyo Olympic Games, Steve Dittmore, Kibaek Kim
Health, Human Performance and Recreation Faculty Publications and Presentations
Because Olympic medals are awarded to athletes representing an individual National Olympic Committee, it is natural for the media, and even the International Olympic Committee, to create a table indicating which nation has experienced the most athletic success. Problems, and even disagreements, arise when nations utilize different methods to count medals. The 2020 Tokyo Olympic Games, contested in 2021, provided a unique opportunity to observe how media organizations create a narrative around medal tables. American media outlets preferred to consistently show the United States at the top of the medal standings even though China had more gold medals for much …
Methods Of Education Of High-Speed Qualities Of Children 14-15 Years Old (Teenagers), Norboev Komiljon, Eshberdiev Olim
Methods Of Education Of High-Speed Qualities Of Children 14-15 Years Old (Teenagers), Norboev Komiljon, Eshberdiev Olim
Eurasian Journal of Sport Science
PurposeTo study the general state of involvement of schoolchildren in mass sports, to determine the effectiveness of a set of special exercises designed to develop the dexterity of a 14-15-year-old student in children's and youth sports schools (youth sports schools).
Methods: The level of children's need and interest in mass sports was determined by a pedagogical and psychological survey. Based on the specifics of the problems studied in the study, taking into account the availability of equipment and the level of professional training, the availability of scientific materials, the following pedagogical methods were used in the study. Analysis of scientific …
Optimizing The Best Play In Basketball Using Deep Learning, Leili Javadpour, Jessica Blakeslee, Mehdi A. Khazaeli, Peter J. Schroeder
Optimizing The Best Play In Basketball Using Deep Learning, Leili Javadpour, Jessica Blakeslee, Mehdi A. Khazaeli, Peter J. Schroeder
Eberhardt School of Business Faculty Articles
In a close game of basketball, victory or defeat can depend on a single shot. Being able to identify the best player and play scenario for a given opponent’s defense can increase the likelihood of victory. Progress in technology has resulted in an increase in the popularity of sports analytics over the last two decades, where data can be used by teams and individuals to their advantage. A popular data analytic technique in sports is deep learning. Deep learning is a branch of machine learning that finds patterns within big data and can predict future decisions. The process relies on …
An Interactive Game With Virtual Reality Immersion To Improve Cultural Sensitivity In Health Care, Paul J. Hershberger, Yong Pei, Timothy N. Crawford, Sabrina M. Neeley, Thomas Wischgoll, Dixit B. Patel, Miteshkumar M. Vasoya, Angie Castle, Sankalp Mishra, Lahari Surapaneni, Aman A. Pogaku, Aishwarya Bositty, Todd Pavlack
An Interactive Game With Virtual Reality Immersion To Improve Cultural Sensitivity In Health Care, Paul J. Hershberger, Yong Pei, Timothy N. Crawford, Sabrina M. Neeley, Thomas Wischgoll, Dixit B. Patel, Miteshkumar M. Vasoya, Angie Castle, Sankalp Mishra, Lahari Surapaneni, Aman A. Pogaku, Aishwarya Bositty, Todd Pavlack
Health and Sport Science Faculty Publications
Purpose: Biased perceptions of individuals who are not part of one's in-groups tend to be negative and habitual. Because health care professionals are no less susceptible to biases than are others, the adverse impact of biases on marginalized populations in health care warrants continued attention and amelioration.Method: Two characters, a Syrian refugee with limited English proficiency and a black pregnant woman with a history of opioid use disorder, were developed for an online training simulation that includes an interactive life course experience focused on social determinants of health, and a clinical encounter in a community health center utilizing virtual reality …
Improving The Technical And Tactical Training Of Sambo Wrestlers At The Stage Of In-Depth Specialization, Shukurjon Shukhrat Ugli Gaziev
Improving The Technical And Tactical Training Of Sambo Wrestlers At The Stage Of In-Depth Specialization, Shukurjon Shukhrat Ugli Gaziev
Eurasian Journal of Sport Science
Purpose: improvement of technical and tactical readiness of sambo wrestlers among 12-14 age at performing technical and tactical actions during the wrestling.
Methods: The study uses methods of analysis of scientific and methodological literature, questionnaires; pedagogical observations; biomedical methods, control tests characterizing special preparedness, pedagogical experiment, mathematical and statistical data processing.
Results: According to the results of the scientific experiment, it can be seen that the use of the largest increase was shown only by the number of throws in the control group, and in the experimental group for all indicators of the analysis. In addition, tests used not only …
Correlation Analysis Of The Integral Preparedness Of 12-17 Years-Old Gymnasts, Bakhrom Bakhtiyorovich Musaev, Mars Narzievich Umarov
Correlation Analysis Of The Integral Preparedness Of 12-17 Years-Old Gymnasts, Bakhrom Bakhtiyorovich Musaev, Mars Narzievich Umarov
Eurasian Journal of Sport Science
Purpose: Consider a mathematical model of correlation and factor analysis of the readiness of promising young gymnasts and the level of its significance in determining the model characteristics of young athletes
Methods: In this work, methods of mathematical statistics were used, in particular, correlation and factor analysis of the results.
Results: The validity of individual tests changes with age, both with the result in the types of gymnastic all-around, and with the volume of mastered and included in the combination of elements of the highest difficulty group. It turned out to be quite difficult to choose which test is more …
Development Of Special Motor Training Of Young Gymnasts, Khojiakbar Akhtamkulovich Karimov
Development Of Special Motor Training Of Young Gymnasts, Khojiakbar Akhtamkulovich Karimov
Eurasian Journal of Sport Science
Purpose: Improving the special motor training of young gymnasts based on the analysis of the results of special motor training of gymnasts at the stage of initial training.
Methods: The article widely uses the analysis of scientific and methodological literature, pedagogical observation, pedagogical experiment, testing, methods of mathematical statistics and video surveillance based on the improvement of special motor training of young gymnasts.
Results: During the analysis of data on the preparation of young gymnasts for special actions, the complex developed by gymnasts 5-7 years old when developing training for special actions was scientifically substantiated, and its effectiveness was determined …
Instrumental Method For Monitoring Speed-Strength Preparedness In Sports, Olga Viktorovna Goncharova
Instrumental Method For Monitoring Speed-Strength Preparedness In Sports, Olga Viktorovna Goncharova
Eurasian Journal of Sport Science
Purpose: The purpose of the work is to develop a measuring complex for monitoring of athletes’ speed-strength preparedness.
Methods: The following research methods were used in this work: educational literature analysis, pedagogical testing, pedagogical observation, pedagogical experiment, methods of mathematical statistics.
Results: The necessity of taking into account the nature of the relationship between the level of physical, particular, speed-strength preparedness and dynamometric measuring device indicators. Summing up, we can state the followings: according to the testing and pedagogical observations’ results, a correlation analysis was carried out; a quantitative assessment of the relationship between the level of physical preparedness and …
The Early Sport And Play Experiences Of Elite New Zealand Hockey Players From Rural And Regional Communities: A Qualitative Descriptive Study, Robert J. Newport, Simon R. Walters, Sarah-Kate Millar, Geoff Dickson, Andrew Lenton
The Early Sport And Play Experiences Of Elite New Zealand Hockey Players From Rural And Regional Communities: A Qualitative Descriptive Study, Robert J. Newport, Simon R. Walters, Sarah-Kate Millar, Geoff Dickson, Andrew Lenton
The Qualitative Report
The foundation of an athlete’s development is formed through their early developmental experiences. Thus, in this study we explored the early sport and play experiences of elite New Zealand hockey players from rural and regional communities. In our examination of how smaller communities contribute to the development of New Zealand’s top athletes, this research has a particular focus on the athletes’ early sport and play experiences and the influence of people around them during their growth and development. In this qualitative descriptive study, we employed semi-structured interviews to gather data from eight current and former elite New Zealand hockey players. …
Features Of Improving The Special Strength Training Of Highly Qualified Handball Players In Sports Training, Olga Viktorovna Goncharova, Alisher Odilovich Abdalimov
Features Of Improving The Special Strength Training Of Highly Qualified Handball Players In Sports Training, Olga Viktorovna Goncharova, Alisher Odilovich Abdalimov
Eurasian Journal of Sport Science
Purpose: The paper presents the program of special strength training of highly qualified handball players developed by us. The experimental data obtained in the work confirm the effectiveness of its use in the educational and training process.
Methods: analysis of educational and methodological literature, pedagogical testing, pedagogical observation, pedagogical experiment, methods of mathematical statistics.
Results: The program of special strength training of highly qualified handball players developed by us, after being introduced into the training process, has shown its effectiveness mainly in the development of speed and strength qualities of athletes, as well as explosive strength and reactive ability of …
Theoretical Analysis Of Motor Activity In Assessing The Mass Sports Movement Of Schoolchildren, Khasan Nematullayevich Utashev
Theoretical Analysis Of Motor Activity In Assessing The Mass Sports Movement Of Schoolchildren, Khasan Nematullayevich Utashev
Eurasian Journal of Sport Science
Purpose: The purpose of the study consists in the theoretical study of the results of their research by studying and analyzing the general state of involvement of school-age students in mass sports events.
Methods: The children’s need for mass sports and the level of their interest in sports were determined by conducting pedagogical and psychological questionnaires. Measures have been developed to develop mass sports movement in schools and proposals have been developed. Also, in the course of the study, the analysis of scientific and methodological literature, pedagogical observation, questionnaires, mathematical statistics were widely used.
Results: Walking accounted for 60% of …
Internationalization For Whom And For What? Ethical Questions For Sport Management Programs In Global North Universities, Chen Chen
Sport Management Collection
This paper maps the ethical complexities underlying the internationalization of sport management programs in Global North universities. Drawing upon postcolonial theory, critical internationalization studies, and studies of global ethics, I review the current articulations that concern the internationalization of sport management programs and highlight the limitations therein - that is, they are primarily articulated from a liberal global imaginary. In introducing the critical and decolonial ethics frameworks, I present some alternative possibilities to envision internationalization practices and policies in sport management programs. Sport management scholars and educators located in Global North institutions are encouraged to confront the ethical challenges of …
Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Lady Topper Golf 2021-22 Season Statistics, Wku Athletic Media Relations
WKU Administration Documents
Statistical analysis of the 2021-22 women's golf team season.
Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations
Ua19/16/1/5 Hilltopper Golf 2021-22 Season Statistics, Wku Athletic Media Relations
WKU Administration Documents
Statistical analysis of the 2021-22 men's golf team season.
A Call For Transparency In Sports To The Government Of Puerto Rico, Karla V. Aponte
A Call For Transparency In Sports To The Government Of Puerto Rico, Karla V. Aponte
St. Thomas Law Review
Much like a state, Puerto Rico is self-governed, but cannot interfere with federal law. However, sports federations in Puerto Rico are not governed by the existing applicable federal law. Sports federations are avoiding most of the strict regulations imposed by federal acts, mainly because Puerto Rico has its own Olympic identity, and is recognized by the International Olympic Committee as a separate country. As a result, the language on the federal acts has been interpreted to only apply to those organizations representing the United States. Because of this, federations avoid strict auditing procedures, and other regulations, which consequently have deterred …
Investigating The Mediating Role Of Market Orientation Between Internal Marketing And The Development Of Entrepreneurial Orientation Within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi
Investigating The Mediating Role Of Market Orientation Between Internal Marketing And The Development Of Entrepreneurial Orientation Within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi
New England Journal of Entrepreneurship
Purpose–This studyexamines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.
Design/methodology/approach–The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.
Findings– The findings indicate a positive relationship between internal marketing and employees’ entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.
Originality/value– The results suggest a higher level of market orientation in the organization can increase teamwork and, …
An Examination Of Motives, Attitudes And Charitable Intentions For Running In A Charity Event, Edwin Gomez, Eddie Hill, Lynn Ridinger, Stephen Shiparo
An Examination Of Motives, Attitudes And Charitable Intentions For Running In A Charity Event, Edwin Gomez, Eddie Hill, Lynn Ridinger, Stephen Shiparo
Human Movement Studies & Special Education Faculty Publications
Running, as a form of leisure time physical activity is generally popular due to its low-cost entry, easy access to practice, and the convenience and accessible nature of the activity. Specifically, one type of running experience sought by many is charitable running or running for a cause (i.e., cause-related sport event). While there is a growing body of literature on charity sport events, little is known about how the charitable motives and participant identity with the event affect future behaviors associated with the cause and the event. Grounded in identity theory, the purpose of this article was to examine the …
Sporting Faith: Exploring Displays Of Faith As Part Of Christian Higher Education Athletic Program Identity, Laci Mcree, Jason W. Lee, Dawn Tolbert
Sporting Faith: Exploring Displays Of Faith As Part Of Christian Higher Education Athletic Program Identity, Laci Mcree, Jason W. Lee, Dawn Tolbert
Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies
Contemporary higher education is made of a marketplace where institutions aggressively market themselves to student consumers who “shop” for school options (Tolbert, 2014). This study examines the marketing of faith-based higher education institutions’ athletic programs to determine how faith-related missions are revealed on institutional websites. Higher education institutions analyzed in this study consisted of 112 of the 141 member institutions that are members of the Council for Christian Colleges & Universities (CCCU), which compete in sanctioned intercollegiate athletics programs (e.g., NCAA, NAIA, NCCAA). The study attempted to quantify how strongly a university’s athletic program portrays the faith dimension of the …
Professional Development And Faith Integration In Sport Management Education, Jason W. Lee, Jennifer J. Kane, Jeffrey P. Briggs
Professional Development And Faith Integration In Sport Management Education, Jason W. Lee, Jennifer J. Kane, Jeffrey P. Briggs
Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies
Professional development is a critical component of academia and should support the institution’s vision, mission, and organizational goals (Lee & Briggs, 2020; 2021). The amount and type of professional development should be congruent with institutional expectations (COSMA, 2016), according to how faculty are to be evaluated, tenured, and promoted. When emphasizing professional development that integrates one’s faith, there are unique prospects to embody a Christian ethos. Hence, this article concentrates on professional development opportunities at faith-based institutions, notably Christian faculty members in the academic disciplines of Christian Society for Kinesiology, Leisure & Sport Studies (CSKLS). Using the specific emphasis on …
Gamification Usage And Platform Loyalty In Esports Livestreams: An Analysis Of Unobserved Heterogeneity With Fimix-Pls And Ipma, Yizhou Qian, Jeam Martinez, Robbie Matz
Gamification Usage And Platform Loyalty In Esports Livestreams: An Analysis Of Unobserved Heterogeneity With Fimix-Pls And Ipma, Yizhou Qian, Jeam Martinez, Robbie Matz
AMTP Proceedings 2022
Although gamification as a marketing strategy has been implemented by various domains, there is still a dearth of research on the use of gamification in social livestreams. In this study, we examined the relationships between technology acceptance model (TAM) variables, gamification usage, and loyalty toward a social livestreaming platform, where gamification was adopted to enhance the viewing of an esports event. Data from 396 viewers were analyzed using partial least squares structural equation modeling (PLS-SEM), finite mixture partial least squares (FIMIX-PLS), and importance performance map analysis (IPMA). To this end, our study underpinned the application and extension of TAM in …