Business Commons^™

Is Inequity In Nba Team Salaries Hurting Team Performance?, Alec R. Plante

Business and Economics Summer Fellows

The NBA is known for being the premier basketball league. However, are the allegedly best minds in the sport choosing salaries in a way that contributes to success? Our research extrapolates trends between team equity and win rates. We use Gini coefficients to establish team equities across the league between the 2011-2012 and 2024-2025 seasons. Our research establishes a relationship between team equity and win rates. This suggests that more equitable teams, in relation to held constant variables like All-NBA selections, may be more successful compared to other teams. We speculate on the reasons for this effect, including the possibility …

Exploring Coaching Leadership Behaviours In Strength And Conditioning Coaching: Preferences Of Ncaa Division I And Ii Collegiate Student-Athletes Based On Task Variability, Severiano Tiberi, Jeremy Moody, Steve Cooper, George Jennings, Joseph I. Esformes

Journal of Athlete Development and Experience

This study aimed to explore collegiate student-athletesˈ preferences of coaching leadership behaviours in strength and conditioning coaching and evaluate differences between the student-athletesˈ preferences of behaviours based on task variability. In total 145 National Collegiate Athletic Association student-athletes (closed sports athletes = 51, open sports athletes = 94) completed an electronic questionnaire involving the athletesˈ preference version of the Revised Leadership Scale for Strength and Conditioning. Results revealed that the most favoured behaviour was ˈtraining and instructionˈ, whilst the least favoured was ˈautocraticˈ. Similar results were observed for closed and open sports groups, though closed sports athletes preferred ˈtraining and …

Need Frustration And Poor Mental Health Among Collegiate Athletes: The Indirect Role Of Ruminative Thinking, Alanni N. Brown, Adrian J. Bravo, Stimulant Norms And Prevalence 2 (Snap2) Study Team

Journal of Athlete Development and Experience

Vulnerability to negative mental health outcomes (i.e. anxiety and depression) among DI collegiate athletes may best be understood using Self Determination Theory (SDT) and the framework that need frustration impairs autonomy, competence, and relatedness. Need frustration may also relate to negative mental health symptoms via higher ruminative thinking, known to relate to both need frustration and poor mental health. The present study tested these two path models (i.e., SDT need frustration components [autonomy, relatedness, competency]-->rumination facets [problem-focused thoughts, counterfactual thinking, repetitive thinking, anticipatory thoughts]-->mental health problems (one for depression and one for anxiety as outcomes) among 341 collegiate …

Mentoring Of Para-Athletes And Its Impact On The Preparation Process For The 2020 Paralympic Games, Irina Perfilova, Joshua R. Pate, Robin Hardin

Journal of Athlete Development and Experience

Many factors contribute to successful athletic performance, and athletes have reported that mentors have played a vital role in their athletic performance as well as their personal development. Mentoring relationships can have a transformative impact on people’s lives, and mentored athletes, either by peers or coaches, have higher levels of dedication, confidence, and individual performance. Having a mentor is critically important during unexpected challenges in life such as was the case with the extraordinary uncertainty for para-athletes during the postponement of the 2020 Paralympic Games. The purpose of this study was to explore how mentoring aided para-athletes’ navigating the challenges …

Development And Transition In Crisis: The Impact Of The Covid-19 Pandemic On Division I College Athletes, Grace Kazmierski-Davie, Khalid Ballouli

Journal of Athlete Development and Experience

The aim of this study is to explore how Division I college athletes made meaning of their experiences during the onset of the COVID-19 pandemic in spring 2020. Though existing literature details various athlete transitions, there is limited knowledge about how athletes navigate unprecedented disruptions like a global pandemic. This qualitative study employed semi-structured interviews to gather in-depth data. The study included a diverse sample of 19 college athletes, ranging from freshmen to seniors, representing various sports and academic levels. Findings revealed that athletes employed diverse strategies to maintain readiness and mental sharpness, reflecting both proactive and reactive coping mechanisms. …

Book Review: The Architecture Of The Playing Field, Eddie G. Walker Ii

Global Sport Business Journal

Athletic fields, facilities, golf courses, stadiums, and arenas are at the heart of the sport management industry. Physical activity has been “an essential component” of mankind’s life on Earth since the beginning of time (Elgammal & Abdel-Razek, 2022; p. 26). Throughout history, the methods of hosting athletic events have undergone significant evolution. Dr. Richard Cleary provides a concise yet thorough resource on how the structure of these spaces influences the experience for both participants and spectators. The Architecture of the Playing Field: Shaping Space in Sport comprises four chapters and an Epilogue that utilize architectural design and sociocultural theories to …

Book Review: The Olympics That Never Happened: Denver '76 And The Politics Of Growth, Samuel M. Clevenger

Global Sport Business Journal

The issue of economic growth and its historical ties to modern sport is of central importance to contemporary sport business researchers. After all, considering that the growth-driven sport industry is increasingly trying to balance improving the sustainability of their present practices and facilities with maintaining its emphasis on expansion, accumulation, and revenue generation–resulting in organizations like the International Olympic Committee (IOC) engaging in “greenwashing” (Boykoff, 2025)–we (meaning sport researchers) need plentiful work that takes seriously the issue of economic growth and its impacts on the decision-making of sporting organizations. Adam Berg’s recent book The Olympics That Never Happened: Denver ‘76 …

Effects Of Seasonality On The Experiences Of Employees In Minor League Sports, Amanda Barefoot

LSU Doctoral Dissertations

The temporal rhythms of sport organizations, driven by recurring cycles of in-season and off-season activity, create a unique organizational context that shapes decision-making, leadership behavior, and the experiences of employees. While seasonality is widely recognized in operational planning and revenue forecasting, its implications for organizational behavior in sport management remain underexplored. This three-paper dissertation examines seasonality as a temporal force influencing sport organizations at conceptual, strategic, and affective levels.

The first paper develops a sport-specific taxonomy of seasonality by synthesizing literature from econometrics, tourism, and organizational theory. It distinguishes between natural, internally institutionalized, and externally institutionalized seasonal influences, offering a …

The Road To The Sideline: Investigating The Impact Of The Rooney Rule On The Recruitment And Advancement Of Black Coaches In The National Football League, Enrique G. Washington

PhD in Organizational Leadership

The purpose of this qualitative study was to examine the impact of the Rooney Rule on the recruitment and advancement of Black coaches in the National Football League (NFL). Despite its implementation, Black coaches remain significantly underrepresented in top coaching positions, including head coach, offensive coordinator, and defensive coordinator. Using in-depth, semi-structured interviews with nine Black coaches who worked in the NFL between 2003 and 2024, this study explored how Diversity, Equity, Inclusion, and Belonging (DEIB) practices and executive recruitment strategies influenced their career advancement based on their lived experiences. Six principal themes emerged: (a) pathways to advancement, (b) visibility …

Esports Audience Segmentation: Means-End Chain Approach, Deokkyung Ock

Theses and Dissertations

As live-streaming platforms have fueled esports’ rapid growth, they have also diversified content from competitive matches to casual gameplay, creating a complex audience landscape. To capture this diversity, the present study applied means-end chain (MEC) theory to: (1) examine how esports audiences cognitively associate different content attributes with their expected consequences and underlying personal values; (2) segment esports audiences based on these unique MEC structures; and (3) compare consumption frequency of both watching and playing esports across the identified segments.

The current study adopted exploratory sequential mixed methods to achieve the study’s objectives. In Study One, in-depth interviews with 22 …

The Mediating Role Of Gratifications In Gamified Ai Chatbot Engagement: Astimulus-Organism-Response Approach, Deukmook Bae

Theses and Dissertations

Recent technological advancements and evolving consumer preferences have prompted a substantial shift from live sport attendance to mediated sport consumption, particularly among younger audiences. In response, enhancing the quality of mediated sport experiences has become a strategic priority for sport marketers seeking to maintain consumer engagement and market relevance. Although second-screen usage has been introduced to support this transition, its effectiveness remains uncertain due to limited interactivity, lack of personalization, and the potential for user distraction.

To address these limitations, AI chatbots have emerged as a compelling alternative, offering adaptive, user-centered interactions that promote deeper engagement and enrich the mediated …

The Impact Of Artificial Intelligence On The Sport Industry: Trademark Challenges And Legal Issues For Sport Brands, Suji Kim

Theses and Dissertations

This study explores the intersection of artificial intelligence (AI) and trademark law, focusing on the implications of AI-driven brand management in the sport industry. As AI technologies increasingly shape marketing strategies, particularly through fan engagement and content creation, they present new legal challenges, especially concerning trademark infringement, false endorsement, and the protection of athletes’ Name, Image, and Likeness (NIL) rights. The study analyzes key legal issues arising from AI’s role as both a tool and a potential legal actor in brand management, emphasizing the evolving definitions of “use in commerce” and the liability of sport organizations and third-party platforms.

Through …

Navigating Survival: Trans Adults’ Information Practice In South Carolina, Rhys R. Dreeszen Bowman

Theses and Dissertations

This community-based action research dissertation has two parts. First, through interviews with 25 trans adults in South Carolina, I asked how trans people use information to survive. The findings indicate that while trans people face significant financial, medical, legal, and social barriers, they are generally well-equipped to navigate them. I identified the following themes from the interviews: Identity practices shaped information outcomes. Participants' understanding of themselves as trans impacted how they evaluated and used information. 2) Participants preferred to find information from within trans communities. The internet was a popular place to seek information because it was a way for …

Artificial Intelligence In Sport Management: A Systematic Review, Scale Development And Validation, And Implications, Kemardo Tyrell

Theses and Dissertations

The democratization of intelligent systems and their ubiquitous presence across the sport industry have created an urgent need to understand the current environment and how stakeholders perceive artificial intelligence (AI) as it reshapes decision-making, engagement, and organizational design. This three-manuscript dissertation conceptualizes artificial intelligence as a contested domain shaped by stakeholder meaning-making, consumer perception, and shifts in organizational practice. The first manuscript provides a systematic review of AI in sport management using the PRISMA framework, mapping how AI has been conceptualized as a methodological tool or contextual innovation across the sport industry segmentation (performance, production, and promotion). The second manuscript …

Ua80/1 Meeting Agenda & Minutes, W Club

University Organizations

Agenda and minutes of the June 2025 W Club Board of Directors meeting.

Views From The Cheap Seats: Understanding The Key Motivators Behind Sport Volunteering, Nicholas Paul Smith, Tiberio Garza

The COSMA Journal

Sport volunteers are imperative to the success of sport mega events. Knowing why volunteers continue to help events was the purpose of this study. This study aimed to investigate the motivations of sport volunteers post Covid-19. Data were collected from 30 volunteers at the 2023 NCAA College World Series. Inductive qualitative analysis and descriptive statistics found that community support was the reason the respondents were most glad to volunteer. The findings offered insight into how communication factors between supervisors, law enforcement, and other volunteers affected volunteer motivation. The theoretical and practical implications of these results are discussed in more detail …

Book Review: Magic In The Air: The Myth, The Mystery, And The Soul Of The Slam Dunk, Andrew C. Sellers

Global Sport Business Journal

Book review of Mike Sielski's (2025) Magic in the Air: The Myth, the Mystery, and the Soul of the Slam Dunk.

Gsbj Editor's Note, Robert Mcdermand

Global Sport Business Journal

Editor's Note for Volume 10 (2025)

Professional Sport Venue Threats, Security Measures, And Technological Solutions, Brandon Allen, Laurajean Holmgren, Stacey A. Hall

Global Sport Business Journal

Several incidents involving large crowds have led venue security directors to adopt preventive strategies. Venue organizers should foster a safe and secure environment, which requires assessing risk levels, recruiting and training staff, exercising plans and protocols, and leveraging technology solutions. The purpose of this study is to explore professional sport venue threats, security measures, and technology utilization. Security directors (n=52) from five major sports leagues in the United States (MLB, MLS, NBA, NFL, and NHL) participated in the study. Key findings focus on staffing, training and development, fan behavior, and facility operations. Recommendations include investing in multiple strategies to enhance …

A Multidimensional Model Of Attitudes Toward Sponsorship, Zachary C. T. Evans, Terry Eddy

Global Sport Business Journal

Sport sponsorship is an important marketing tool, with many of its elements having received previous research attention. Although researchers have examined attitudes toward sport sponsorship, the theoretical grounding of attitudes is often incomplete, and theoretically distinct terms are frequently used interchangeably (e.g., attitudes and beliefs). The purpose of this study was to critically examine the literature regarding attitudes toward, and beliefs about, sponsorship to review the common frameworks utilized in examining the constructs, and analyze their theoretical appropriateness. A systematized review methodology was undertaken, through which a definition for attitude toward sponsorship was developed using the tripartite framework for attitude …

2025 Gsba Conference Abstracts, Robert Mcdermand

Global Sport Business Journal

2025 GSBA Conference Abstracts

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …

Project Managers, The Heart Of Every Football Club., Khaled Hamshari

Harrisburg University Dissertations and Theses

Project managers have become central to the success of modern football clubs, managing both the sporting and business aspects of operations. This paper examines how the role of project managers has evolved over the last 20 years, expanding from football-related duties to encompass broader responsibilities, including financial management, recruitment strategies, and long-term planning. With football clubs now functioning as multi-billion-dollar organizations, the influence of project managers has grown significantly, as they are tasked with balancing on-pitch success with off-pitch business objectives. The study highlights how project managers have become indispensable, often holding more power than some stakeholders, making their role …

Tiktok As A Learning Tool In Higher Education: Validation Of A Scale, Pablo Gálvez-Ruiz, Samuel López-Carril, Nicholas M. Wantanabe, Alejandro Lara-Bocanegra

Faculty Publications

In our increasingly digitalized society, social media have emerged prominently within the educational landscape, fostering the creation of online and blended teaching-learning environments. Among these platforms, TikTok, renowned for its short dynamic videos featuring effects and music, stands out. Despite its growing popularity among youth and initial explorations of its pedagogical use by university educators, the educational benefits of TikTok remain largely unexplored. This gap is partly due to the absence of validated research tools to assess its potential educational impact. This study addresses this gap by adapting and validating a new scale, “TikTok-SportEdu”, with a sample of 250 Spanish …

The Real Price Of Glory: Gerald Gurney’S Ethical Indictment Of Intercollegiate Athletics, Hayden V. Coombs, Bryson V. Lester

Journal of Issues in Intercollegiate Athletics

Gerald Gurney’s The Cost of Winning: An Insider’s Perspective on Exploitation and Greed in College Sports is a powerful and timely indictment of the ethical and financial dysfunction in NCAA Division I athletics. Drawing from decades of experience in academic advising and compliance, Gurney delivers a reflective yet scathing critique of a system that prioritizes winning, revenue, and prestige at the expense of athlete welfare and educational integrity. His analysis reveals how institutional complicity, inflated coaching salaries, the academic-athletic eligibility divide, and misleading graduation metrics distort the purpose of higher education. Combining narrative depth with scholarly relevance, The Cost of …

“I Didn't Come Here To Make Money”: Exploring Power 4 Athletes’ Perceptions Of Exploitation, Sarah Stokowski, Chris Corr, Kaleigh Smith, Elijah Toney, Emma Kate Bostick, Eileen Russell, Brooke Prince, Michael Godfrey

Journal of Issues in Intercollegiate Athletics

While it is widely noted that athletes competing in National Collegiate Athletic Association (NCAA) athletics are exploited in a variety of ways, scholarly examinations of college athlete exploitation have rarely sought to engage athletes themselves. Accordingly, researchers conducted in-depth, detailed, semi-structured interviews with college athletes currently competing in Power 4 conferences to uncover their perceptions of exploitation based on their lived experiences. Ten athletes representing five distinct sports (baseball, football, gymnastics, softball, and track and field) competing in the Atlantic Coast Conference, Big Ten Conference, and Southeastern Conference agreed to participate in the study. Findings indicate the characteristics of participants’ …

College Student-Athlete Identity Unveiled: The Interplay Of Racial And Ethnic Subdimensions, Trevor Bopp, Rhema Fuller, Michael Stellefson

Journal of Issues in Intercollegiate Athletics

The racialized and institutionalized structure of the NCAA, college sports, and the PWIs that host most athletic programs positions racial and ethnic identity as a potential barrier to the social and academic engagement, mental health, and identity development of student-athletes. However, few studies examine the relationship, role, and influence of racial, student, and athlete identities outside of domain-specific outcomes. We collected data from 343 student-athletes to explore the relationships between student-athletes' academic and athletic identities, race centrality, and private and public regard, while also examining how race and ethnicity influence these identity dynamics. Our results revealed race and ethnicity to …

Ncaa Student-Athletes' Sports Gambling Behaviors Examined Using Psychological Reactance Theory, Braden E. Norris, Paul M. Pedersen

Journal of Issues in Intercollegiate Athletics

Since the repeal of the Pro and Amateur Sports Protection Act (PASPA) in 2018, sports gambling has been a rapidly growing segment of the sport world. The United States federal government has left it up to individual states to legalize and govern the activity of sports gambling, however, the National Collegiate Athletic Association (NCAA) still prohibits (Bylaw 10.3) the activity regardless of legality. With it known that student-athletes violate Bylaw 10.3 (e.g., Paskus & Derevensky, 2025; Richard et al., 2019), this study examined sports gambling behaviors through under the scope of Psychological Reactance Theory (PRT) to investigate if student-athletes’ sports …

Recruitment Of International College Athletes (Icas) To The United States: A Bourdieuian Examination Of Pathways To Success, Simran Kaur Sethi, Kirsten Hextrum, Kaitlin Pericak

Journal of Issues in Intercollegiate Athletics

Successful recruitment pathways of international college athletes (ICAs) remain understudied. We use Bourdieu’s capital exchange theory to examine how ICAs acquire and deploy forms of capital to navigate college athletic recruitment. Bourdieu posits that individuals accumulate different forms of capital, including economic, social, and cultural capital, which they can use to gain access to resources and opportunities. In the context of athletic recruitment, ICAs may need to acquire different forms of capital than their domestic counterparts. Thus, we use a qualitative research design to explore how ICAs navigate the recruitment process. Findings from our study provide valuable insights into the …

Academic Professionals’ Perspectives On Return To Learn Following Concussion In Ncaa Student-Athletes, Tom Bowman, Monica R. Lininger, Alicia M. Pike Lacy, Johna K. Register-Mihalik, Steven M. Myers, Stephanie M. Singe

Journal of Issues in Intercollegiate Athletics

While evidence supports the gradual return to participation in collegiate athletics following a concussion, limited evidence exists of the return to learn (RTL) procedures for a successful return to the higher education classroom. The objective of this study was to determine what academic supports and hindrances are present for NCAA student-athletes during the RTL process following a concussion from academic professionals’ perspectives. In this qualitative study with purposive recruitment strategies, academic support professionals (5=female, 4=male, age=44.2±13.9 years, experience=11.6±10.4 years) and faculty athletic representatives (5=female, 5=male, age=48.6±7.8 years, experience=3.9±5.6 years) volunteered to complete virtual interviews. We conducted semistructured one-on-one interviews with …