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Professional And Personal Social Networking And Enhancement Of Social Capital In Young Adults, Maria Malu H. Roldan, Janejira Sutanonpaiboon, Richard Burkhard
Professional And Personal Social Networking And Enhancement Of Social Capital In Young Adults, Maria Malu H. Roldan, Janejira Sutanonpaiboon, Richard Burkhard
Journal of International Technology and Information Management
PROFESSIONAL AND PERSONAL SOCIAL NETWORKING AND ENHANCEMENT OF SOCIAL CAPITAL IN YOUNG ADULTS
ABSTRACT
This study compares the use of personal and professional social networking sites by young adults for social capital enhancing activities. The research is based on a survey of college-age adults (n=292) who were asked about their use of two social networking sites of contrasting architectures: the more interactive, social/personal\-oriented site Facebook, and the relatively less interactive, professional/business-oriented site LinkedIn. Data were analyzed to determine the relationships among demographic and technology experience factors, and respondents’ use of these sites for social capital enhancing activities. Findings suggest that …