Business Commons^™

Conscious Couture: Upcycling And Sustainable Style, Sara Wilson

Apparel Merchandising and Product Development Undergraduate Honors Theses

The fashion and apparel industry has become synonymously associated with wastefulness and pollution due to the high levels of production, consumption and disposal of the billions of garments produced globally each year. Throughout the industry, brands have continued to set sustainability goals for both efforts to reduce their environmental impacts as well as appeal to the ‘green’ consumer. The power that a consumer holds can be leveraged for driving sustainability related initiatives through an apparel market that is virtually available everywhere. Since the 1990s, the secondhand market has developed from simply an economically friendly place to purchase necessities, to its …

The Effect Of Perceived Justice And Organizational Embeddedness On Employee Morale And Voluntary Turnover Rate After Layoffs In The Hospitality Industry, Jungjoo Bae

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to examine the factors that reduce the detrimental impact of layoffs. This research found that damaged employee morale and increased turnover intention of survivors after layoffs can cause more adverse impact on companies where layoffs were conducted. Also, it was found that perceived justice and organizational embeddedness can reduce the possibility of having destructive outcomes after layoffs. Additionally, the moderating impact of organizational embeddedness on the effect of perceived justice on employee morale and turnover intention was researched. Data were gathered from junior and senior undergraduate students majoring in hospitality management with at least …

Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many studies have shown that casino employees are at-risk gamblers, but limited research on this topic has been conducted in Asia. Given the unique gambling setting of Macao, it would be meaningful to investigate the gambling behaviors among VIP Hosts, who play an important role in the gaming market. Specifically, the present study examined the relationship between problem gambling, cognitive distortions, and potential risk and protective factors. The author used a snowball technique to recruit participants and an online survey to collect data. A total of 41 responses were included in the data analysis. The results showed that VIP Hosts …

Agreement Success Plan, Miranda Holtz

Capstone Projects and Master's Theses

Monterey County Health Department’s Administration Bureau works with contracts and agreements for the Public Health Bureau, which detail what services programs will complete so that they can receive funding or maintain a partnership with the County. The problem was that a large portion of the management analyst’s time was dedicated towards technical support for agreements. The Agreement Success Pan is aimed to increase efficiency by aiding program staff with agreements through a Prezi, which is similar to a self-paced webinar. The project had three phases; interviews of program supervisors or managers, gathering supporting documents, and final launch. Afterward, a questionnaire …

The Strategic Approach To Internationalisation, Gordon Perchthold

Asian Management Insights

Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits.

Kobe Influencer Marketing: Using Social Media To Promote A Herbal Tea Brand, Patricia Lui, Lipika Bhattacharya

Asian Management Insights

In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.

Intellectual Property, Secrets, And Declassified Information. Mastering United States Government Information: Sources And Services, Christopher C. Brown, Libraries Unlimited, 2020., Suzanne Reinman

Journal of the Patent and Trademark Resource Center Association

No abstract provided.

Questioning Authority: Patents And Source Evaluation In An Era Of Misinformation, Jess O'Toole

Journal of the Patent and Trademark Resource Center Association

In the world of academic research, patents are classified as primary literature, and are recognized as “a rich source of technical, legal and business information presented in a generally standardized format and often not reproduced anywhere else” (World Intellectual Property Organization, 2015, p.4). Because of their status, patents are often left out of conversations surrounding source credibility and evaluation. Recent news relating to the conspiracy theories surrounding the COVID-19 pandemic and several patents, however, demonstrates the potential use of patents in spreading misinformation and disinformation. Through applying source evaluation techniques in keeping with the Association of College & Research Libraries’ …

Stalking The Wild X Patent, Barbara J. Hampton

Journal of the Patent and Trademark Resource Center Association

For most of the history of the patent office, recorded patents were used primarily to enforce the patent holder’s rights during the life of the patent and to evaluate prior art, in determining patentability. The limits of manual indexes and hand counts of entries made more sophisticated analyses impractical. Recently, a number of researchers have begun to apply scientometric methods to assess trends and causation in patterns of innovation in the United States by organizing data elements from patent documents. Although most patents are now searchable, fully digital records, the records of the earliest patents (1790–1836) were incinerated in a …

Investigating The Relationship Between The James C. Kennedy Center And The Utilization Of The Harvard Policy Model: A Strategic Planning Process, Neely Griggs

Honors Theses

This thesis aims to understand the relationship between the James C. Kennedy Wellness Center and the utilization of the Harvard Policy Model. The Wellness Center in Tallahatchie county, Mississippi has a profound impact in the community by working to decrease the prevalence of preventable diseases, and the Wellness Center’s leadership has decided to engage in the development of a strategic plan. The researchers led the Wellness Center through the first four steps in the Harvard Policy Model of strategic planning. Through focus groups and data analysis, the Wellness Center’s vision and mission statements were re-conceptualized, the core values of the …

Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams

Honors Theses

During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.

From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …

Nebraska Cow–Calf Operations: Use Of Pricing Tools And Market Diversification Strategies To Manage Market Risk, Logan Kalkowski

Department of Agricultural Economics: Dissertations, Theses, and Student Research

This thesis is divided into three chapters. The first chapter of this thesis investigates years of research and data collection from multiple agencies to find connections to reasoning for producers to choose marketing and diversification tools used in their operation.

The second chapter examines cow-calf marketing and risk management practices in Nebraska. Marketing and risk management behavior are examined by using the University of Nebraska-Lincoln Cow-calf survey data collected in 2016. The survey captures characteristics of operations and their use of marketing and risk management practices. While it is important to understand what operations are doing currently, it is also …

Brand Singapore, Buck Song Koh

Asian Management Insights

As the world gets a better grip on the Covid-19 pandemic, one outcome is becoming clear: Place branding— in particular, nation branding—is becoming more important than ever before.

Evaluating Urban Parks Accessibility And Equity: A Case Study Of Hartford, Ct And New Haven, Ct, Natalie Roach, Mara Tu

Honors Scholar Theses

Public parks provide cities with environmental benefits, positive health effects, recreational opportunities, community building, educational spaces, and public amenities. However, certain populations have been systematically denied their fair share of these benefits because of unjust practices in the creation and maintenance of urban parks. With a lens of environmental justice, the goal of this research was to assess park quality and accessibility of two Connecticut cities, Hartford and New Haven, by gathering publicly available information as well as using GIS tools.

The Trust for Public Land (TPL) has an existing ParkScore rating system that evaluates the quality of a city’s …

How The Level Of Job Complexity Impacts The Gender Wage Gap Across Occupations, Zytlaly Magaña Corona

Electronic Theses, Projects, and Dissertations

The present study focused on unpacking the social and structural aspects of job complexity to better understand its effects on the gender wage gap. Previous research on the job complexity-compensation dynamic has primarily focused on cognitive complexity. Job complexity across occupations were examined using work activity data from O*NET and merging it with the Current Population Survey data sponsored by the U.S. Bureau of Labor Statistics (N=67,003). Results revealed that higher complexity jobs in this study yielded greater wage disparities across different occupations as predicted. Furthermore, physical activities and gaining knowledge from the Generalized Work Activities were the two most …

The Many Faces Of Class Ceiling: Its Manifestations At Different Career Stages And Ways To Overcome It, Jia Hui Lim

Dissertations and Theses Collection (Open Access)

Even with comparable education and level of competence, workers with lower socioeconomic status (SES) origins are disadvantaged in terms of earnings and occupational attainment. This class gap, or the “class ceiling,” is as large as the gender gap, but poorly understood. In my dissertation, I designed a series of related projects to explain and potentially mitigate the class ceiling problem. Across three projects, I mainly focused on where the problem starts—labor market and newcomer adjustment in organizations. I find that, beyond discrimination and bias that has been the focus of past work, many challenges stem from workers’ own psychology and …

Pressure To Be Creative: How Employees Respond To Organizational Creativity Pressure, Hye Jung Eun

Dissertations and Theses Collection (Open Access)

Creativity and innovation are vital for organizational growth and success, driving many organizations to increase pressure for employee creativity. Yet, researchers have neglected investigating how employees respond to creativity pressure at the workplace. This dissertation introduces and develops a new scale for the concept of organizational creativity pressure – the pressure on employees to continually develop novel and useful ideas and solutions. The scale is further validated through extensive assessment of content and construct validity, empirically differentiating the construct from similar others such as performance pressure and support for creativity.

Drawing on the transactional theory of stress (Lazarus & Folkman, …

The Impact Of Integrating An Sbdc Program Into A College/University Career Center, Harshdeep Singh Nanda

Master's Projects

With a new approach for integrating the Small Business Development Center (SBDC) program in Alameda County, the Ohlone Community College District (Ohlone College) has introduced a new model for hosting an SBDC program on a college/university campus. While many other educational institutions across the nation have hosted an SBDC program (Cook Center for Entrepreneurship - Ivy Tech Community College of Indiana, n.d.; University of Scranton Small Business Development Center (SBDC) | Helping NEPA & Northern Tier Small Businesses Start, Grow & Prosper., n.d.; Olson, 2006), most have treated the program as a separate entity or department, often leading to the …

Barriers To Succession Planning: A Case Study Of Atlanta Nonprofit Organizations, Adonnis J. Jules

Electronic Theses and Dissertations

Succession planning is not a common practice among nonprofit organizations, despite support for its effectiveness in supporting leadership development and providing organizational stability during a planned or unplanned transition. Nonprofits have acknowledged that their leadership ranks are thin, and a leadership transition tends to bring challenges to the organizations when vacancies need to be filled. Barriers exist that prevent nonprofits from engaging in succession planning, but little research has examined the nature of these barriers. This study focused on nonprofit organizations across four different industry sectors to determine the extent of their succession planning efforts and the barriers that exist …

Quality Of Academic Improvement In Indonesia : A Bibliometric Analysis (2015-2020), Merlin Apriliyanti

Library Philosophy and Practice (e-journal)

This research collects and processes related journals with the title of improving academic quality by using publish or perish and vosviewer as a medium of analysis. By using these 2 applications, the author can analyze and conclude the data obtained. The method used in this research is the bibliometric technique, which analyzes the data using keywords as the start of the search and then concludes it into an output that can be used to determine the journal related to the title. The results of this discussion are, during 2015 to 2020 there were many countries, types of scientific works, and …

Building Relationships As An Expat In China: An Observation On How To Successfully Build And Manage Business Relations In China, Lauren Saunders

Supply Chain Management Undergraduate Honors Theses

Since opening itself to free trade in 1979, China’s economy has doubled in size on average every 8 years. With sustained growth across forty years, China now controls the second-largest economy, just behind the United States by an ever-thinning margin. Seeing opportunity, American businesses moved operations into China immediately. As China’s economy grew, America’s reliance on supply chains across China grew. 2020 U.S. trade value in goods with China surpassed 500 billion USD, with the majority trade value coming from imports to the United States. However, starting in 2018, trade war disputes, geopolitical disruption, and the largest pandemic of the …

A Financial And Environmental Impact Analysis On The Implementation Of Electric Vehicles For The Washington County, Arkansas Sheriff's Department, Lauren Chadwick

Supply Chain Management Undergraduate Honors Theses

Since the Biden administration has provided implication that the hope is for state and local governments to adopt net zero emission federal vehicles, it is important to see how this might work for a county in a rural area of Arkansas. Applying this real possibility to the local Sheriff’s department will aim to create a case either for the implementation of electric vehicles or prove to show that it is not a feasible solution.

This research will compare the financial advantages and disadvantages of this order along with the possible environmental impact that this solution can attribute to. Focusing on …

Good Deeds Done In Silence: Stakeholder Management And Quiet Giving By Chinese Firms, Heli Wang, Ming Jia, Zhe Zhang

Research Collection Lee Kong Chian School Of Business

We propose a new mechanism explaining why companies may remain silent about their positive corporate behaviors, such as socially responsible activities. We examine such strategic silence in the context of corporate philanthropy. Building on and extending the literature on legitimacy and stakeholder management, we argue that when a firm mistreats primary stakeholders, it is more likely to keep quiet about its philanthropic acts to avoid backlash from stakeholders. We also propose that long-term orientation among stakeholders mitigates the positive relationship between mistreating primary stakeholders and quiet giving, which allows stakeholders to appreciate the long-term value of corporate philanthropy. Data from …

2021 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2021.

Digital Marketing And The Culture Industry: The Ethics Of Big Data, Jonathan Michael Bowman

Graduate Theses and Dissertations

Instead of the steady march of the one percent growth in ecommerce as compared to total retail revenues in the last decade (to comprise about nine percent of the industry at the close of 2019), we have witnessed leaps now to over twenty percent in just the last year. Scott Galloway marks the pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint …

The Impact Of Artificial Intelligence In The Customer Journey: A Case Study Of Bosch Usa And Defy South Africa, Tariro S. Munyengeterwa

Electronic Theses and Dissertations

Artificial intelligence (AI) continues to gain traction and is increasingly reshaping the media and marketing communications field. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how AI is affecting the customer journey. The present study explored both organizations’ current use of AI tools and how customer perceptions about AI affect AI usage and adoption through the lens of diffusion of innovation theory. The research was conducted using mixed-method qualitative research. In-depth interviews and a case study content analysis were conducted to collect and analyze the data. The results …

Increasing The Importance Of Sleep Education In College Students, Mireya Ysena Cortez

Capstone Projects and Master's Theses

What is sleep education? How can one take accountability in teaching college students the importance of sleep and the effects on their overall health and wellbeing? By implementing sleep knowledge in school curriculums, especially in emerging adults, will aid gaps within the educational system. In a culture of "pulling all nighters," university students risk detrimental health risks and psychological issues during college and throughout the rest of their life. The purpose of this project is to shed light on the issue of Increasing the importance of sleep education in college students. In an environment that entails a high degree of …

The Use Of Social Media For Marketing By Independent Musicians, Jessica E. Martinez

Capstone Projects and Master's Theses

Many musicians have social media presences, but not many know how to begin or how to market their music. Instead, artists find themselves searching for other forms to help them market their music. This leads them to overspend on expensive services in hopes that they can get their names more known. Musicians may feel discouraged when they don’t see the results they hope for, especially online and with other competitors. Because of this, musicians feel less confident in their success in the music industry. There is an imbalance between what the musician wants to achieve and what they need. …

A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

The main focus of this study is to examines what factors influence the tendency towards the Mukbang, and to understand the effectiveness of Mukbang. The specific purpose of this research is to examines how do the motivation of watching Mukbang affect the gratification obtained after watching Mukbang and what is the impact of the Mukbang on the utilitarian/ hedonic shopping values among Mukbang users and how do the perceived utilitarian and hedonic shopping values influence the user’s purchase intention. To find motivations of watching Mukbang, interview was performed. Five factors were developed from a interview of the responses to the …

Sustainable Pathways For Successful Small Businesses In Chelsea, Massachusetts, Fabián Torres-Ardila, Lorna Rivera, Carolina Rojas-Pion, Daniela Bravo, Henry Chavez

Gastón Institute Publications

This report focuses on the critical role that small business owners and entrepreneurs play in the socioeconomic development of a predominantly Latino community like Chelsea, Massachusetts.

This report compiles the key findings and recommendations that resulted from conducting a qualitative study with small business owners and other individuals who play important roles in advocating for and supporting this community. Assuming an asset-based approach rather than a deficit-based one (Green & Haines, 2011), our study focuses on the skills and knowledge of small business owners and identifies a myriad of possibilities for City administrators to build upon existing practices and behaviors …