Business Commons^™

Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser

Rosen Research Review

Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.

Theme Park Knowledge Hub Of The Future, Carissa Baker

Rosen Research Review

The global attractions industry has grown in size and innovation in the last few decades. Encompassing theme parks and waterparks as well as cultural and natural attractions, this segment has diverse career opportunities and constant potential for growth in mature and emerging markets. Theme parks alone garnered a billion visitors in 2019. Post-pandemic, the industry bounced back quicker than expected, with most operators seeing increased attendance and revenue. The attractions industry continues to develop new concepts which provide amazing experiences for guests around the world. However, retirement during the pandemic, coupled with the industry's rapid expansion, created a greater need …

Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang

Rosen Research Review

What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.

Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci

Rosen Research Review

Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. …

العلاقة بين نظام سعر الصرف وتأثير السياسة النقدية في الاقتصاد, بسمان كامل جواد

Muthanna Journal of Administrative and Economics Sciences

تُعد السياسة النقدية من اهم ادوات الدولة للتأثير على الاقتصاد بشكل عام من خلال التأثير على المتغيرات الاقتصادية والتي على رأسها معدل الفائدة والتضخم والسيولة غير ان السياسة النقدية لأي بلد هي محكومة باطار عام وهو نوع نظام سعر الصرف المتبع في تلك الدولة اذ ان هناك عدة أنظمة لسعر الصرف تتبعها الدول كما يصنفها صندوق النقد الدولي , لذلك جاءت هذه الدراسة الموسومة بـ (العلاقة بين نظام سعر الصرف وتأثير السياسة النقدية في الاقتصاد) لتسليط الضوء على هذه الأنظمة المختلفة وأسباب اختلافها وفاعليتها من دولة الى أخرى في التأثير على المتغيرات الاقتصادية اذ تهدف الدراسة الى معرفة هل ان …

دور التدريب في إدارة الجودة المستدامة: دراسة تحليلية في مطبعة شهداء الشرطة في وزارة الداخلية العراقية, أسامة احمد حجيل, اسيل علي مزهر

Muthanna Journal of Administrative and Economics Sciences

الهدف الأساسي في هذه الدراسة هو تسليط الضوء على تأثير برامج التدريب في ادارة الجودة المستدامة , اذ تم تمثيل عينة الدراسة في العاملين في مطبعة شهداء الشرطة الاستثمارية التابعة الى وزارة الداخلية العراقية وكان عدد العاملين (بين ضابط ،وموظف ،وشرطي ، عمال بصفة عقد )هو (170) عامل لذلك تم صياغة مشكلة الدراسة وأهدافها وفقاً لمتغيرات الدراسة ، وكذلك تم صياغة فرضياتها وفق متغيرات الدراسة ، ولغرض تحليل بيانات الدراسة تم اعتماد الاستبانة لتحليل إجابات العاملين اذ تكونت من ( 41) سؤال موزعة على ابعاد متغيرات الدراسة و كانت نسبة الاستبانات الصالحة للتحليل (92%) اذ كان عدد الاستبانات الصالحة (156) …

Understanding Telecommunication Customer Churn: Insights From Lightgbm Predictive Modelling And Shap Feature Interpretation, Ruben Sinaga, Sunu Widianto

ASEAN Marketing Journal

Manuscript Type: Research Article

Research Aims: This research is expected to contribute to scientific insights on machine learning predictions, how to understand the contribution of variables and their interpretation in the overall context of customer churn in telecommunications companies.

Design/Methodology/Approach: Data was collected from one Indonesian telecommunication company within a total of 50,000 sample data points. The data was analyzed using a machine learning algorithm to process, predict, and interpret the result based on the research scenario.

Research Findings: These findings revealed that the SHAP framework significantly impacts the churn problem, allowing the marketing team to implement the right strategy …

اثر عدم تماثل المعلومات على جودة حوكمة الشركات, باسم عبدالله كاظم, جاسم عيدان المعموري

Muthanna Journal of Administrative and Economics Sciences

المستخلص: هدف البحث التوصل الى ان التطبيق الملائم لآليات الحوكمة سيؤدي الى تخفيض مشكلة عدم تماثل المعلومات المحاسبية بين الوحدة الاقتصادية واصحاب المصلحة التي ستنعكس ايجابا على البيئة المحلية العراقية المتمثلة بقطاع المصارف التجارية. لذلك يمكن عرض مشكلة البحث من خلال التساؤل التالي: هل للتطبيق الجيد لآليات حوكمة الشركات اثر على تخفيض مشكلة عدم تماثل المعلومات المحاسبية في المصارف التجارية المدرجة في سوق العراق للأوراق المالية ؟ وذلك من خلال اختيار عينة من المصارف التجارية المدرجة في سوق العراق للأوراق المالية بلغت 13 مصرفا (المصرف التجاري العراقي، مصرف الخليج التجاري، مصرف بغداد، مصرف بابل،مصرف الاستثمار العراقي، مصرف سومر التجاري، مصرف …

اسهام الذكاء التنافسي في تحقيق الميزة التنافسية المستدامة: دراسة استطلاعية, عبدالعزيز بشار حسيب زكريا, عبدالله هاني صالح

Muthanna Journal of Administrative and Economics Sciences

يسعى البحث الحالي الى اختبار الدور الذي يمكن ان يسهم به الذكاء التنافسي في تحقيق الميزة التنافسية المستدامة من خلال دراسة استطلاعية في مجموعة شركات كرونجي للمشروبات الغازية والمياه الصحية والعصائر والالبان ومشروبات الطاقة المحدودة، اذ تمثلت المشكلة البحثية بعدم ادراك عينة البحث لأهمية استخدام الذكاء التنافسي لأجل بناء ميزة تنافسية مستدامة، وللحصول على البيانات اللازمة لاستكمال متطلبات البحث تم بناء استبانة بوصفها اداة البحث الرئيسة وزعت على عينة البحث التي تمثلت ب (56) من الافراد العاملين ممن هم بدرجة (مدير عام، مدير قسم/ وحدة، مشرفي الخطوط الانتاجية، فنيين)، وتم اعتماد البرمجيات الاحصائية (SPSS V26) و (AMOS V24) لتحليل تلك …

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Corporate Communication is one of a business firm’s most important public identity instruments in the market and society. Due to the latter’s importance in maintaining a firm’s reputation and identity or branding, said role would have more impact for marketing purposes if one invests on its capability. However, before a business firm advances itself in marketing, the creation of a firm’s identity through branding is one of the most important actions and decisions to create a unique identity inside society. The creation of a business’s branding is one of corporate communication’s roles in order to create sales and marketing assets. …

Arsip Dan Informasi Publik, Ratih Surtikanti, Susi Haryanti

Jurnal Sosial Humaniora Terapan

This article discusses the influence of public information services sourced from archives managed by archivists through the Information and Documentation Management Officer (PPID) and the application of legislation to individuals/organizations that require public information according to the classification of information disclosure. This article can contribute to improving information services to the public in the context of implementing bureaucratic reforms to the public. These laws used in the article also ensure that the community actively participates in public bodies' management and supervision processes. The research method of this article uses literature studies on archive management and public information services as well …

علاقة التغيير التنظيمي في تحسين جودة الخدمات الصحية دراسة ميدانية في مستشفى الملك خالد بتبوك, أحمد محمد حامد الجهني

Muthanna Journal of Administrative and Economics Sciences

يعد التغيير التنظيمي عملية ضرورية للتحسين والتطوير المستمر، ولذا يهدف البحث إلى تحديد الأبعاد الرئيسية في التغيير التنظيمي وتحديد علاقتها في تحسين جودة الخدمات الصحية؛ خصوصاً في ظل برنامج التحول الصحي في المملكة العربية السعودية للخصخصة. هذا ويعد التغيير -وخاصة التنظيمي منه- تحدٍ للإدارة العليا والعاملين مع ضرورة ضمان مستوى عالِ من جودة الخدمات الصحية في القطاع الحكومي، وبالتالي وجود تغيير في خصخصة القطاع سوف يتأثر دون أدنى شك إيجابياً أو سلبياً، وهذا ما ركَّز عليه البحث. وقد استُخدم في البحث أداة الاستبانة للتحليل الوصفي لعينة عشوائية عددها (٣٠١) بين إداري وصحي من مجتمع المنظمة، والذي يبلغ (١٣١٣) فردا؛ للوصول …

Nilai Penting Kawasan Candi Baru Semarang Sebagai Kawasan Cagar Budaya, Niky Silvia Ruhma Dewi

Jurnal Vokasi Indonesia

Permukiman Candi Baru adalah bagian awal pengembangan fase modernisasi Kota Semarang pada 1906-1942. Permukiman tersebut didesain dengan konsep garden city oleh Ir. Herman Thomas Karsten pada tahun 1916. Dalam praktiknya, Karsten dan ahli-ahli lokal yang membantunya, tidak utuh menerapkan konsep Garden City by Howard. Desain dibuat dengan penyesuaian kondisi Indonesia. Secara struktur, kawasan ini masih menampakan karakter garden city. Bangunan-bangunan yang ada di kawasan tersebut sebagian besar adalah bangunan yang sama tuanya dengan kawasan itu sendiri. Melihat hal tersebut, Kawasan Candi Baru dapat dimasukkan dalam kawasan cagar budaya. Akan tetapi, kawasan ini belum ditetapkan sebagai kawasan cagar budaya pada rencana …

The Concept Of Permeability On The Neighbourhood Scale, Aulia Urrohmah, Evawani Ellisa, Achmad Hery Fuad

CSID Journal of Infrastructure Development

Urban sprawl is rapidly expanding in the outskirts of Jakarta, resulting in a patchwork of urban areas. Unlike many walkable cities in Europe that have long embraced the pedestrian culture, Jakarta and other developing cities have prioritized private vehicle-oriented development, leading to mixed urban forms. According to data from BPS in 2022, over 16.5 million motorcycles are registered in Jakarta, and 62.3% of Jabodetabek commuters use them. This study recognizes the permeability of neighbourhood scale concerning using motorcycles to support daily mobility. This narrative qualitative research investigated permeability regarding the legibility, variety, and perceptual aspects. In addition, to illustrate the …

Effectiveness Of Integrated Traffic Management Of Military Police And Traffic Police In Reducing Drive Speed N Arterial Roads: An Experimental Study, Teguh Patriot

CSID Journal of Infrastructure Development

The Indonesian National Police Traffic Corps (KORLANTAS POLRI) and the Army Staff and Command School (SESKOAD) conducted a joint study in early March 2023 to reduce the number of traffic accident victims by implementing traffic regulations by the Military Police and Traffic Police. One of the methods used by KORLANTAS POLRI is the installation of ETLE speed cameras on Jakarta toll roads, such as Cikampek, Jagorawi, Bitung, and others. At the end of 2022, 75 additional speed cameras had been installed on arterial roads in Jakarta.

The purpose of this study is to analyze the effectiveness …

Could Information About Honey Fraud Increase Consumers’ Valuation Of Domestic Honey In The Face Of Rising Honey Imports In The U.S. And Eu?, Christopher Gustafson, Antoine Champetier

Yeutter Institute International Trade Policy Review

The consumption of honey, which has been sought out by humans for use as food and medicine for thousands of years, has been increasing in recent decades with rising incomes and attention paid to food choices and health. In two decades, honey consumption in the U.S. has risen from 1.2 pound per capita per year to 1.9 in 2021. In the European Union, per capita consumption rose from 1.5 to 2.1 pounds per capita over the same period. While this might appear to be a boon for U.S. and EU beekeepers, honey is a heavily traded product, and imports from …

Executive Protection And Identity Theft Recognition, Prevention And Mitigation, Alan Saquella

Publications

In today’s digital age, where the threat of identity theft looms large, executive protection professionals play a crucial role in safeguarding the lives and assets of their clients. Beyond their primary responsibility of physical protection, EP professionals should look for opportunities to educate their clients on the risks of identity theft and fraud. These threats have become increasingly pervasive and sophisticated in today’s society, making it essential for individuals to be well-informed and prepared.

Financial Literacy During A Crisis: Financial Lessons Learned From Covid-19, Kirti Goyal

Management Dynamics

Background – Coronavirus Disease 2019 (COVID-19) has spawned a global health and financial crisis. It is high time we acknowledged the importance of financial literacy in preparing financially vulnerable households to get through tough times. Objective – This paper aims to highlight financial lessons learned from the pandemic, focussing on the role of financial literacy in the judicious financial behaviour. Material and methods – The paper amalgamates the concept, levels and outcomes of financial literacy, followed by the discussion on financial education. A framework is presented presenting the crisis’s impact on well-being and the noteworthy lessons. Results and conclusions – …

What Do Refugees Need Most, Micah Stepan, Hayley Gorham

Journal of Nonprofit Innovation

Refugees often struggle in their new country upon arrival. After fleeing their war-torn homeland and daring to survive an equally perilous journey to freedom through unknown landscapes, refugees often find that adjusting to the new country providing them shelter and safety is just as difficult as the journey it took them to get there. When refugees arrive in their new country, everything is new. Often, they arrive with just what is on their backs, and they begin a new fight for survival at the bottom of the economic food chain. In short, everything is a challenge.

Refugees And Migrants - A World On The Move, Beverli J. Dewalt

Journal of Nonprofit Innovation

With the increasing numbers of refugees and migrants worldwide, particularly over the past decade, being informed about current issues and trends is important for nonprofits working in this arena. This article gives an overview of statistics, trends, data, and policies related to refugees and migrants. This article also briefly reviews key areas nonprofits help in this sector and encourages collaboration and community involvement. Additional resources for further reading are also provided.

Helping Refugees Heal Through Yoga - The Healing Method, Yoga Will Heal

Journal of Nonprofit Innovation

Refugees have often gone through traumatic experiences, which opens the opportunity for healing tools to be presented in refugee camps and community groups. The Mental Health Foundation states that “trauma can make you more vulnerable to developing mental health problems. It can also directly cause post-traumatic stress disorder” (Mental Health Foundation, 2023). The Healing Method: A Mental Health Approach to Yoga can be a healing tool for many refugees in coping with areas of mental health and trauma.

Examination Of Domestic Tourists’ Awareness And Attitude Towards Halal Food According To Demographic Variable: The Gaziantep Example, Adem Ademoglu

Journal of Mediterranean Tourism Research

Religion and belief which are among the intangible cultural elements play an essential role in shaping consumer behavior. Among these behaviors, individuals’ increasing religious sensitivity within the context of eating and drinking in particular necessitates the food they consume to be in concordance with religious values. From this point of view, it is envisioned that individuals’ demographic characteristics will cause differences in food consumption demands in accordance with their religiousness values. The purpose of this study is to determine the role of demographic variables in the awareness towards halal food consumption and attitude towards halal food. Moreover, another purpose of …

Migrants And Refugees

Journal of Nonprofit Innovation

No abstract provided.

Migrants, Refugees And Human Trafficking, Angie Holzer

Journal of Nonprofit Innovation

As the migrant and refugee numbers show a continual growth around the world, there is a pressing need to find solutions to end the suffering of migrant women, men, and children as they become victims of human trafficking. Understanding the current situation and the challenges that exist with migrants and refugees can lead to finding ways of developing preventive measures, including (1) prosecuting traffickers, (2) protecting victims and (3) cooperating in counter-trafficking efforts, according to the World Migration Report in 2022 and the Survivor Inclusion Initiative in 2021. New research needs to be pursued, policies and programs need to be …

Reach Out Today, Micah Stepan, Hayley Gorham

Journal of Nonprofit Innovation

HQ: Utah, USA

Mission: Identify and alleviate gaps in the lives of Utah’s vulnerable children and at-risk youth to provide relief and hope.

Latest Research Summaries (Migrants And Refugees)

Journal of Nonprofit Innovation

No abstract provided.

Lifting Hands International, Walker Frahm, Hayley Smith

Journal of Nonprofit Innovation

HQ: Utah, USA

Mission: Lifting Hands International (LHI) provides aid to refugees at home and abroad. No politics, simply humanitarian. We respond rapidly to forced migration situations, carefully investigating conditions on the ground, and working with partners to fill gaps in the provision of timely and impactful aid to those in need.

Managing E-Mindful Tourism Experiences: A Co-Creation Approach, Uglješa Stankov

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

No abstract provided.

A Creative Perspective On The Tourism Industry In Romania, Alexandra Zamfirache

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The purpose of this scientific paper is to review various aspects of the negative impact of the COVID-19 outbreak on the tourism sector in Romania. The paper is based on research that combines a analysis of economic indicators, completed a qualitative research, based on in-depth interviews conducted on the population of Brasov on assessing the travel during the pandemic. Based on the results of research and exploratory research in the literature, we have listed in a concise manner several measures to make tourism cleaner, safer and more sustainable after this famous pandemic.

Shark-Diving Tourism In The Macaronesian Archipelagos: Challenges And Opportunities, Pedro Gonzáles Mantilla

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The Macaronesian region is typically heavily exploited by fisheries; however, in recent years, marine wildlife tourism has become popular and a shark-diving industry has emerged, potentially presenting an alternative for the sustainable use of sharks. Combining a literature review with interviews with dive operators conducting shark encounters in the Macaronesian archipelagos, we provide an overview of the challenges and conservation potential of shark-diving tourism for these territories. Owing to the regular presence of important shark species for tourism and the growth of the scuba-diving industry, shark-diving has potential to expand over the region. Yet, the overlap between European industrial fishing …