Business Commons^™

Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell

Atlantic Marketing Journal

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

Review Of Fundraising For Impact, Meredith R. Evans Ph.D

Journal of Contemporary Archival Studies

In Fundraising for Impact, Kathryn K. Matthew uses soundbites from more than 100 interviews she conducted with practitioners from libraries, archives and museums from around the world to share ways they increased their funding. This work emphasizes frameworks that help reveal an institution's value and the impact of community, partnerships, investing and fundraising.

U.S. Trade And Investment Restrictions: Laudable But Costly Goals, Christine Mcdaniel

Yeutter Institute International Trade Policy Review

U.S. Commerce Secretary Raimondo’s recent visit to China resulted in the announcement of a new “export control enforcement information exchange” between the United States and China. The laudable goal is to prevent China from using U.S. technology for military purposes against the United States or our allies. An information exchange may be a way to explain things to each other, but the fact remains that the export controls are indeed in place. China represents large revenue streams for three of the largest US chip producers—about 20% for Nvidia, 60% for Qualcomm, and 20-30% for Intel. If these U.S. companies cannot …

Not On The Menu: Customer Sexual Harassment In The Restaurant Industry, Fernanda Wolburg Martinez

Dissertations and Theses

Despite the high prevalence of customer sexual harassment (CSH) paired with a high turnover in the restaurant industry, there have been few suggestions on resources that may attenuate the effect that bystander and direct CSH might have on strain--anxiety and depressive symptoms--and turnover intentions among restaurant workers. Based on the stipulations of the job-demands resources theory and the empowerment framework, the current study frames direct and bystander CSH as job demands that may be linked to employee strain and turnover intentions. Moreover, CSH preventive supervisor behaviors and organizational intolerance towards CSH are introduced as job resources that may weaken the …

Bank Lending Channel Effectiveness –Potential Lessons For Monetary Policy, Filip Świtała, Iwona Kowalska, Karolina Malajkat

Journal of Banking and Financial Economics

The article supplements the research on the effectiveness of monetary policy transmission – especially through the bank lending channel. The current study focuses on assessing the transmission of monetary impulses through commercial and cooperative banks as well as through individual loan portfolios, while distinguishing between the fact that they were granted by commercial and cooperative banks. How a change in the central bank’s interest rates may determine a change in the volume of loans in the economy remains the core question of the research.

Examining Religiosity, Spirituality, And Work-Life Choice Among Graduate Psychology Students In U.S. Programs, Patrick T. Slowinski

Doctoral Dissertations and Projects

Religiosity and spirituality have been found to positively affect health, longevity, and happiness in some studies. However, a dearth of U.S. - based research on the relationship among religiosity and spirituality and work-life choice (also known as work-life balance, work-life conflict, and work-life integration) exists. Therefore, the aim of this study was to examine the relationship among religiosity and spirituality and work-life choice in online graduate psychology programs at universities in the United States. One hundred forty-three respondents completed 44 Likert-scaled items from previously validated instruments: the Spiritual Intelligence Self-Report Inventory-10 (SISRI-24), the Religious Commitment Inventory-10 (RCI-10), and the Work-Life …

Millennials’ Willingness To Payfor Socially Responsible Investmentand Its Institutional And Individual Antecedents – Evidence From Italy, Poland, And Ukraine, Anna Doś, Monika Foltyn-Zarychta, Matteo Pedrini, Iryna Shkura

Journal of Banking and Financial Economics

The readiness to sacrifice profit while making socially responsible investments among millennials, as future investors and managers, was examined. Specifically, a multi-level perspective on willingness to pay for socially responsible investment was assumed to understand how nationality, personal values and investment knowledge affect millennials’ readiness to sacrifice profit to achieve sustainability goals. Using survey data of 521 business students from Italy, Poland and Ukraine, it is showed that a considerable share of millennials prefer social and environmental performance of investment over financial return and that their nationality is the most powerful factor in explaining willingness to pay for socially responsible …

Adoption Of Ict To Support Rural Small-Holder Farmers : A Systematic Review, Abdus Salaam Seat, Shaun Pather

African Conference on Information Systems and Technology

Access to Information and Communication Technologies (ICTs) are slowly becoming more available to rural communities given a number of innovative approaches over recent years such as the implementation of Community Networks (CNs). Consequently, ICTs are able to become more meaningful in support of livelihoods of these communities, such as in agriculture production. Potential benefits to smallholder farmers include increase yields and reduced effort. However, there is very little evidence of smallholder farmers integrating ICTs into their livelihood activity. In this paper a Systematic Literature Review is used to explore the challenges faced in this sector. A total of 83 articles …

Smart Growth Strategies: Mountain West Metros, Issac Hernandez-Alcaraz, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet examines data on smart growth strategies provided by the Brookings Institution’s Smart Growth Tool and includes data on the economic and industry overview of Metropolitan Statistical Areas (MSAs) in five Mountain West states (Arizona, Colorado, Nevada, New Mexico, and Utah). The Smart Growth Tool identifies high-impact economic and workforce development strategies that may help states and MSAs achieve inclusive and sustainable growth.

Remote Work Is Not Going Away: How Can Rural Communities Take Advantage Of This Opportunity?, Cheryl A. Burkhart-Kriesel

Cornhusker Economics

Since the COVID-19 pandemic as of 2020, are we looking at a national remote work “new normal” with a hybrid office and remote work combination as an additional option? This is an important question for rural areas. Discusses remote work trends and steps needed to leverage remote work in the rural context.

Lean Six Sigma Body Of Knowledge For Healthcare Industry Administrators: Implementation Of Lessons Learned In Applied Engineering, Mohammed Ali

Technology Faculty Publications and Presentations

The purpose of this paper is to propose a Lean Six Sigma (LSS) course curriculum for healthcare administration and management majors. It identifies the relevant opportunities and challenges for the application of LSS within the healthcare industry. The paper also discusses the cultural changes necessary to provide an appropriate climate for its long-term success. This work contains a comprehensive description of the body of knowledge in LSS, which were successful in applied engineering. Additionally, the paper describes how LSS may be applied in the hospital setting to improve processes in patient-care services. Upon successful completion of the course, the healthcare …

The Provenances And Postscripts Of 1989, Jokubas Salyga

Political Science Faculty Publications

The books under review exemplify some of the finest recent work on the historically informed political economy of Central and Eastern Europe. While different in their conceptual frameworks and geographical foci, the titles converge in the advancement of nuanced and convincing arguments, displaying both theoretical acuity and empirical depth to great effect. Bartel, Fabry, and Pula all share a resolute dedication to illuminating the under-explored provenances of neoliberalism and/or globalization in the region, that predate the annus mirabilis of 1989. Their contributions situate the ‘Eastern bloc’ states within the contours of evolving global political economy and the existential crises engulfing …

Barriers To Establish A Cooperative To Manage A Machinery Rental Business In Farmer Groups: A Multi-Case Study Approach, Sri Hanggana, Andi Asri Hapsari, Putri Nugrahaningsih, Amirotul Musthofiah Hidayah Mahmudah

The Qualitative Report

This study aimed to analyze the barriers faced by farmer groups in establishing a cooperative to manage a machinery rental business. The qualitative method with a multi-case study approach was used in this study with farmer groups as the research objects and chairpersons and members as the participants. The chairpersons were chosen by purposeful sampling and the members by snowball sampling. Data collection techniques were in-depth interviews and focus group discussions. The data credibility tests were triangulation and member checks. The results showed that all chairpersons and members positively responded to the cooperative and that the main barrier to establishing …

Bridging The Cultural Gap, Trish Ramos

Journal of Multicultural Affairs

Multicultural education is about teaching people about each other without bias. Banks, C. (2016) states “Teachers need to understand their students’ community and home life (pg. 278).” As teachers it is our duty to ensure that every student that enters our classroom leaves with a sense of worth and knowing that each of them matter regardless of ethnicity, religion, gender or cultural.

Scents Of Place: Exploring Self, Place And Planet Through Botanical Fragrance, Jennifer L. Kitson, Donna M. Sweigart

Open Educational Resources

This learning module provides instructors with an experiential field guide for introducing students to the United Nations Inner Development Goals Framework through self-guided mindful smelling activities and reflection prompts related to botanical fragrance. The interdisciplinary nature of this module allows for use or adaptation in a wide range of courses looking for outdoor, place-based and self-guided experiential learning to explore the role of botanical fragrance for people, plants and pollinators. The overarching goal is to deepen students’ connections to their senses (and scents) of self, place and planet through exploring botanical fragrance with mindful smelling. The learning activities in this …

Leadership For The Future: Towards The Challenge Of Understanding Leadership In The Aec Sector, Roisin Murphy Dr, Rory Concannon, Oluwasegun Seriki Dr

Conference papers

The Irish Architecture, Engineering, and Construction (AEC) sector faces ongoing challenges relating to low productivity, digital adoption, sustainability, and innovation. Effective leadership is required to transform the sector to address these challenges and meet the future needs of society. However, there remains a lack of empirical evidence relating to leadership requirements, assessment, and development, in the context of the Irish AEC sector. As part of an ongoing study with the aim of developing resources to support leadership development, this research, conducted through a review of literature, examines how leadership is being assessed and explored in the AEC sector. The findings …

Advancements In Technology Empower Loss Prevention Professionals In Security Investigations, Alan Saquella

Publications

In recent years, the field of security investigations has witnessed a profound transformation, owing to the rapid integration of technology. Loss Prevention professionals have been at the forefront of this revolution, harnessing advanced tools and capabilities that have greatly enhanced their effectiveness in preventing and resolving criminal activities. This article explores how the use of technology, including drones, cameras, AI, video analytics, and intelligence software, has reshaped security investigations and how staying on the cutting edge of these advancements is crucial for the future of this field.

The Impact Of Fdi And Financial Depth On Eu Regional Growth: Income And Spatial Heterogeneity, Marialena Petrakou, Randolph Luca Bruno, Nick Phelps

Economic and Business Review

Background and objective: The paper explores the impact of foreign direct investment and financial development on regional growth at the EU regional level for 2005–2017. Both FDI and financial development are important determinants of the regions’ growth, but not for all EU regions homogeneously. Some EU regions seem to benefit more than others, depending on certain characteristics, which implies that FDI attraction policies need to bear in mind not only country specificities, but also regional specificities, hence confirming the need for developing FDI attraction policies at the subnational level: financial development, capacity building, and Investment Promotion Agencies are key, …

Macroeconomic Drivers, Governance, And Foreign Direct Investment In Central And Eastern European Countries (Ceecs), Parfait Bihkongnyuy Beri, Gabriel Mhonyera

Economic and Business Review

Background and objective: The transition to market-oriented economies in CEECs entailed significant structural economic and institutional reforms. Over the past years, studies have investigated how these reforms affected foreign direct investment (FDI) inflows. However, the evidence remains debatable and varies across countries. This study provides new insights by considering the impact of macroeconomic factors, governance, and the moderating effect of governance on the macroeconomic drivers–FDI nexus.

Methods: A panel of 12 countries from 1991 to 2020 are analysed within the framework of conventional methods and Seemingly Unrelated Regression (SUR).

Results: Results robustly suggest that gross capital formation, macroeconomic stability, and …

The Economic Impact Of The Frederik Meijer Gardens & Sculpture Park, Christian Glupker, Paul Isely

Other Faculty Publications

SUMMARY OF ECONOMIC IMPACT

• The total annual economic impact of FMG is $138 million in economic activity, supporting 1,167 jobs, and contributing $77.6 million to Kent County’s GDP.
• The visitor direct spending, operational spending, and capital investment spending generate $353,115 in annual tax revenue for Kent County.
• There were 755,000 visitors to Frederik Meijer Gardens and Sculpture Park (FMG) with 62% of these visitors coming from outside Kent County (nonlocal visitors).
• 50% of the nonlocal visitors were visiting FMG for the first time and 48% of the local visitors visit FMG six or more times a year.
• 40% of all …

Perceptions Of Well-Being And The Economy In Nonmetropolitan Nebraska, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley D. Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

This year, rural Nebraskans are more pessimistic about their current situation than they’ve been in the past ten years. The proportion believing they are worse off than they were five years ago was 27 percent, up from the 21 percent last year and 11 percent in 2021. This is the highest level since both 2003 and 2009, when 28 percent believed they were worse off. This increase in pessimism was matched with a decrease in optimism. This year, less than onehalf (45%) of rural Nebraskans believe they are better off compared to five years ago, down from 50 percent last …

The Role Of Cross-Cultural Adaptation In The Work Performance Of Chinese Expatriates In Japan, Xinxin Kong

Fordham Dissertations and Theses

The continuous development of the Chinese economy has made "going global" in overseas operations and cross-border collaborations a key internationalization strategy for many Chinese enterprises. Executives working abroad are required to adapt to new cultures and business practices while also addressing challenges such as the lack of international management talents, high employee turnover rates, and suboptimal expatriate performance. In the realm of international human resources selection and talent retention practices, how can decision-makers in multinational enterprises improve expatriate performance? How can they select employees who can better adapt to different cultures, enhance employee loyalty in cross-border situations, and …

Mentor Holding Behaviours: The Role Of Supervisors And Effects On Protégés, Menzhong Gao

Dissertations and Theses Collection (Open Access)

The concept of holding behaviours has emerged as a response to the paradox that arises when employees require support but organisations face challenges in providing it. In today’s workplaces, job demands and organisational uncertainty have escalated, rendering traditional, hierarchical support systems inadequate to alleviate anxiety. Holding environments offer a temporary safe space for employees to express emotions and cope with uncertainty and insecurity.

Despite the importance of holding behaviours in addressing self-reliance and support dilemmas, limited research has been conducted on their antecedents, consequences, mechanisms, and boundary conditions. To fill this gap, this study proposes a trickle-down model that integrates …

2023 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2023.

Front Matter

The Foundation Review

No abstract provided.

Editorial, Teresa R. Behrens

The Foundation Review

No abstract provided.

The Economic Impact Of Saginaw Bay Bass Fishing Tournaments, Christian Gluker

Other Faculty Publications

The 2023 National Professional Fishing League Tournament and the Major League Fishing Tournament are estimated to have generated or supported economic benefits for Bay County in the following ways:

• The tournaments brought 582 total visitors from 25 states.
• There were 4,141 total visitor days. These visitors spent on average seven to eight days in the Bay City area.
• Direct spending of all visitors was $815,000.
• The total economic impact of all visitors is estimated at $976,000 in economic output supporting 10 jobs.
• Visitors generated approximately $8,187 in additional tax revenue for Bay County.

The Impact Of Globalization On Domestic Growth In Africa, Thomas L. Ainscough, Todd M. Shank

Journal of Global Business Insights

Research into the impacts of globalization on domestic growth in Africa has been scarce and the results of the research that does exist have been mixed. This research addresses this gap in the literature by using the newly revised KOF Globalization Index to determine the impact of social, political, and financial globalization on African economies. The KOF Index was revised substantially in 2019. Our full data set includes 40 years of data, from 1980-2019. Findings indicate that the relationship between globalization and GDP is best represented by a non-linear cubic model. With that model, social globalization has become Africa’s most …

Adaptation Of Small And Medium-Sized Enterprises In The Food Sector During The Pandemic: Position The Brand As Part Of The Community, Hardian E. Nurseto, Nila A. Windasari, Prasanti W. Sarli

Journal of Global Business Insights

This study explains how small and medium-sized enterprises (SMEs) in the food sector adapted during the pandemic. In-depth, semi-structured, hybrid interviews were conducted with fifteen SME owners in the food sector in Bandung, Indonesia. The study describes five business adaptation strategies using service-dominant logic (S-DL) and structural-functionalism theory: (a) relationship adaptation with suppliers and landlords, (b) employee adaptation, (c) product and sales adaptation, (d) operations adaptation, and (e) promotion adaptation. Findings show a holistic view of actor involvement in the business adaptation process linked to altruism, in which the business and all actors (i.e., suppliers, landlords, customers, employees, government, online …