Business Commons^™

2024, 1(18)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2024, 1(18)

Asymilacja Technologii Informatycznych W Organizacjach, Aneta Biernikowicz

Monografie/Monographs

Monografia przedstawia nowatorskie podejście do zastosowania metod badawczych w teorii akceptacji technologii informatycznych. Autorka przybliża zastosowanie metod badań dyfuzji, wdrażania i wykorzystywania nowych technologii w organizacjach, istotnych dla asymilacji technologii na różnych poziomach. Szczególne miejsce w monografii zajmuje prezentacja czynników organizacyjnych determinujących zdolność do akceptacji i asymilacji technologii informatycznych w oparciu o wskazanie cech organizacji, które są istotne dla asymilacji technologii w organizacji. Publikacja na licencji Creative Commons Uznanie autorstwa 3.0 PL (CC BY 3.0 PL) (pełna treść wzorca dostępna pod adresem: http://creativecommons.org/licenses/by/3.0/pl/legalcode).

Assimilation of Information Technology in Organisations

The monograph presents an innovative approach to the application of …

Miejscy Srebrni Single W Polsce. Sytuacja Materialna. Konsumpcja. Zachowania Konsumenckie I Trendy, Tomasz Zalega

Monografie/Monographs

Monografia przybliża zjawisko konsumpcji i zachowań konsumenckich samotnych osób starszych oraz dostarcza niezwykle cennych informacji dla przedsiębiorstw oraz prowadzonej przez rząd polityki gospodarczej, społecznej i kulturalnej. Opracowanie umożliwia pogłębienie wiedzy na temat zachowań samotnych osób starszych na rynku i wynikających z tego konsekwencji mikro- i makroekonomicznych. Autor publikacji w przejrzysty sposób wyjaśnia przyczyny postępującej singlizacji społeczeństw oraz istoty singlizmu i konsekwencji dyskryminacji osób żyjących w pojedynkę. Przybliża ponadto Czytelnikowi podstawy funkcjonowania jednoosobowych gospodarstw domowych, ich warunki mieszkaniowe, sytuację materialną czy strukturę wydatków osób żyjących w pojedynkę, ze szczególnym uwzględnieniem wydatków na żywność i ochronę zdrowia. Monografię zamyka rozdział poświęcony w …

Warsaw Uprising Of 1944, Vanessa K. Gusciora

Pell Scholars and Senior Theses

The Warsaw Uprising of 1944 was a major World War II operation by the Polish resistance Home Army (Armia Krajowa) to liberate Warsaw from Nazi German occupation. It began on August 1, 1944, and lasted 63 days, as the poorly equipped resistance fought against well-armed German forces. The Soviet Red Army, stationed across the Vistula River, offered no significant aid, leaving the insurgents isolated. The uprising was brutally suppressed, resulting in approximately 200,000 Polish civilian and combatant deaths. Warsaw was left in ruins, and the city’s population was forcibly expelled. Despite its tragic outcome, the uprising symbolized Polish resistance and …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Featured Faculty Mentor/Student Team, Austin Jones, Ashley Dowling, Baylie Day

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Awakening To The Politics Of Consumption: A Qualitative Study Of Politicized Consumerism As Social Identity, Julia Belmiro

West Chester University Master’s Theses

This qualitative study examines the influence of politicized consumerism on individual social identity through a social psychological perspective. Drawing from Tajfel and Turner’s Social Identity Model (1979) and Cross’s model of Black Identity (1991), we explored politicized consumption as a form of identity through the voices of consumers. Using thematic analysis (Braun & Clarke, 2006), we analyzed thirty-seven survey respondents’ descriptions of their types of politicized consumption choices, factors contributing to their “awakening” to consumer politicization, the integration of these choices into their identity, and whether they viewed politicized consumption as a mechanism for social change. Participants in our sample …

Renewable Energy Stocks' Performance And Climate Risk: An Empirical Analysis, Lingyu Li, Xianrong Zheng, Shuxi Wang

Information Technology & Decision Sciences Faculty Publications

This article studies the relationship between renewable energy stocks’ performance and climate risk. It shows that publicly held renewable energy stocks underperform as a reaction to climate policy information releases, modeled by feed-in tariff (FIT) legislation announcements. The study examined stock price behaviors 2 days before and 30 days after FIT policy announcements. The stock sample used in the study has 3702 firm-day combinations, which included 180 cleantech firms and 32 events from 2007 to 2017. Based on the residual analysis of the sample’s abnormal return, it indicated that the FIT announcements are associated with significant declines in returns. The …

The State Abroad: The Role Of Emerging Market Soes In International Business Dynamics, Pedro Trus Mendes

Studia i Materiały Wydział Zarządzania Uniwersytet Warszawski

Purpose: This study examines emerging market State-Owned Multinationals’ (SOEs’) impact on the international business landscape by emphasising their dual role as commercial units and government instruments. Addressing the mainstream frameworks on internationalisation, we uncover the ways these firms navigate the complexities of global trade, thus contributing to the understanding of international business dynamics in the context of global power balances.

Design/Methodology/Approach: By making use of a narrative literature review, this research aims to synthesise perspectives from a wide array of academic contributions found in leading international business journals. By examining this literature, the study seeks to integrate theories with …

Green Bonds, Green Returns: The Impact Of Green Bond Issuances On Financial Performance In The U.S. Energy Sector, Adora Lei

Honors Theses

This paper investigates the impact of green bond issuances on the financial performance of U.S. energy firms, the largest greenhouse gas-emitting sector. To explore the incentives for adopting green projects among firms with the most significant margin for improvement, I focus on Gross Profit Margin (GPM) and the Tobin’s Q Ratio as key indicators of profitability and valuation. Using a dataset of 462 companies, I analyze green and conventional corporate bond issuances from 2010 onwards in the context of their financial reports. The findings reveal that green bonds positively influence long-term valuation, with Tobin’s Q showing significant increases from the …

The Fourth Industrial Paradigm: The Emergence Of Artificial Intelligence As A Business Tool For Startups And Technology Companies, Evan Barr

Honors Theses

Society is currently living in an era known as the Fourth Industrial Revolution (IR 4.0), which is primarily defined by technologies such as Artificial Intelligence, which provide prediction capabilities for businesses across all industries. But how are small technology companies and startup businesses navigating the influx of future possibilities of AI? This thesis examines how governments and consulting firms portray the future possibilities of Artificial Intelligence (AI). Using Sheila Jasanoff’s concept of sociotechnical imaginaries, the research explores how these imaginaries shape AI narratives through primary documents like the Biden Administration's "Blueprint for an AI Bill of Rights" and McKinsey & …

The Impact Of Signing Bonuses, Age, And Country On Mlb Success: Evaluating Investment Returns In The Mlb International Amateur Free Agent Market, Elliot Wolf

Honors Theses

MLB’s International Amateur Free Agent Market provides teenagers across the world opportunities to sign, develop, and potentially fulfill their dreams of playing in the MLB. It also allows teams to sign players at young ages, increasing the amount of time players can develop within a team’s minor league system. While signing bonus decision-making is backed up by a team’s scouts and data, the signing bonus a player receives is rarely a reflection of their future value. I argue that teams are not spending this money optimally. However, in an environment where players have low acquisition costs and volatile performance outcomes, …

Sustainable Frameworks & The Circular Economy Within Digital Marketing & Advertising Agency Groups, Angelique Bautista

Honors Theses

Digital marketing significantly contributes to the greenhouse gas (GHG) emissions of marketing and advertising agencies. Despite efforts towards corporate sustainability, discrepancies in carbon accounting and sustainability practices persist across the industry. An increasingly relevant topic for many industries is the circular economy (CE). It is concerned with creating a structured and cyclical sustainable practice and/or operation. This research paper examines the intersection of the CE and environmental sustainability initiatives in global digital marketing, analyzing sustainability efforts and ordinances up to April 2024, alongside theories from Science and Technology Studies (STS). Then, CE principles are explored more in-depth and the sociotechnological …

The Affordable Housing Crisis In New York City, Mexican Studies Institute Cuny, Hashim Abdul

Publications and Research

This paper examines the current housing crisis in The Bronx that worsened during and after the COVID pandemic. It examines social and economic factors that contribute to low home ownership and housing instability. Through a comparison with European models, the author concludes that solutions to alleviate the crisis may include rental price caps, increased Airbnb regulations and government “subsidization instead of profitability”.

From Memes To Message To Mario Kart: An Analysis Of The Reach Of Social Media Content Related To Kamala Harris, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

A daunting challenge in political engagement lies in connecting with the younger demographics who are the digital natives. Especially, the 18-24 age group has some of the lowest turnout rates amongst eligible voters. After her sudden ascendence to be the presumptive presidential candidate for the Democrat Party, a tidal wave of meme posts, largely from young Americans, playfully associated Kamala Harris with coconut tree. These coconut-themed memes ignited an unprecedented surge of energy and engagement among young voters on social media platforms, which provides an ideal context to examine their reactions toward these memes in light of a high-stake presidential …

Strategic Diplomacy: The Singapore Case, Country Report For The Project On ‘Strategic Diplomacy For 21st Century Defence And Statecraft’, Evelyn Goh, Wee-Kiat Lim

CCX Research

How does Singapore conduct strategic diplomacy despite being a small and constrained state? This report first identifies the major long-term drivers affecting Singapore’s security, both at the domestic level (rapidly ageing population, immigrant assimilation, and growing societal fault-lines) and at the international or systemic level (changing global order, power of technology, slow collective action on climate change). Then it analyses how Singapore strategists deal with two of their most prominent problem-sets: (i) positioning Singapore in relation to the US-China rivalry and the changing international order; and (ii) tackling climate change as a collective action problem. Both problem-sets illustrate how Singapore …

Sustainable Maritime Shipping, Manwo Ng, Wayne K. Talley

Information Technology & Decision Sciences Faculty Publications

[Introduction] The maritime industry has witnessed an increasingly loud call to contribute to the global trend towards environmentally sustainable practices in recent years. In this context, the International Maritime Organization (IMO) has set the ambitious goal to reduce the greenhouse gas (GHG) emissions from shipping by at least 50% by 2050, compared to levels in 2008. To achieve such dramatic reductions, research contributing to sustainable maritime shipping has flourished in recent years. The goal of this special issue is to bring together the latest sustainable maritime transportation research in one place.

Fiscal Year 2024 Annual Report, Tennessee. Governor's Office Of Diversity Business Enterprise, Tennessee. Department Of General Services

Annual Reports

This annual report highlights the purchases and contract awards of the Governor's Office of Diversity Business Enterprise for the fiscal year.

Editorial: Citizen Initiatives For Global Solidarity (Cigs) In Disaster And Humanitarian Response, Erika Frydenlund, Hanne Haaland, Jose J. Padilla, Hege Wallevik

VMASC Publications

[Introduction] The papers in this Research Topic contribute to the growing body of knowledge on citizen-led initiatives responding to disasters and humanitarian emergencies globally. From conflict and climate change to increased migration and the COVID-19 pandemic, the world faces humanitarian challenges of unprecedented scope and scale. With the globalization of news, travel, and crowdfunding, these crises have become more visible to ordinary citizens, prompting some to start their own aid initiatives. These small, often spontaneous organizations, sometimes referred to as Citizen Initiatives for Global Solidarity (CIGS), emerge to address urgent needs. Our team has studied the phenomenon of citizen-led aid …

A Study How Gender Equality Affect Financial Inclusion In Pakistan, Mehwish Javed

Master of Science in Islamic Banking & Finance

The study focused on the relationship of gender equality with financial stability and financial inclusion in Pakistan. Time-series balanced annual frequency data between 2007 and 2023 (17 consecutive years) was collected from World Development Indicator (WDI), Global Financial Development Index (GFDI), and Country Policy and Institutional Assessment (CPIA) databases. The results demonstrated positive relationship between gender equality and financial inclusion. This manifested the fact that gender equality, macroeconomic policies optimizations, adequate operational procedures, and risk management are all top priority areas that require attention to generate sustainable development of the Pakistani banking sector and enhanced financial inclusion. The research proposes …

The Body Positivity Movement: Improving Female College Students Mental Health And Body Appreciation, Emilie Conners, Lucy Matthews, Diane R. Edmondson

Atlantic Marketing Journal

Body image concerns among college-aged women continue to be an immense issue across many college campuses. As technology advances, it has become more common for young girls and women to edit their social media photos and focus more on their flaws. Body image has a significant impact on mental and physical health; therefore, it is vital that these concerns are addressed and fought. One movement recently used as a possible way to combat this concern is the body positivity movement. However, more research is needed to understand the impact of this movement on young women. Survey data was collected via …

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …

The Impact Of Demographics And Cause Related Marketing Participation In The Black Lives Matter Movement On Company Image, Jerome Christia, Joseph Njuki

Atlantic Marketing Journal

Cause Related Marketing is an impactful marketing strategy for companies concerned about improving or maintaining their company image. This study examines the effect of cause related marketing participation Black Lives Matter movement and demographics of supporters on company image. Questionnaires from 106 respondents were collected, analyzed, and results presented. The paper reviews cause related marketing, the Black Lives Matter movement, and company image. In addition, demographic characteristics are investigated for respondent perspectives on company image. Our research indicates that there is a positive and significant relationship between cause related marketing participation in the Black Lives Matter movement on company image. …

Healthcare Marketing Communication: Media Usage And Psychographic Profiles For Baby Boomer, Gen X, And Millennial Consumers, Terry Damron, Joe Cangelosi, David Kim, Ed Ranelli

Atlantic Marketing Journal

Abstract

Purpose Preventive health care information (PHCI), which functions as a cost-effective or cost-saving means of reducing mortality and improving life quality, also fuels consumer demand for otherwise underutilized preventive medical services, thereby improving profitability for service providers. This study provides healthcare marketing professionals with media usage insights and psychographic profiles useful for developing effective PHCI communication strategies.

Design This research is based on questionnaire responses (n = 813). Analysis of the variance (ANOVA) was used to assess and compare the importance consumers assigned to online PHCI sources. Factor analysis was used to determine whether attitude patterns tended to …

Civic And Community Engagement Among Poor Rural Women In Bihar: A Pilot Study, Kirk Leach, Mirivel Julien, Tusty Ten Bensel, Avinash Thombre

School of Public Service Faculty Publications

Civic and community engagement is often crucial for the successful development of rural areas and a catalyst of personal transformation. This article examines changes in civic and community engagement among women in rural Bihar, India. Using an exploratory factor analysis of survey data from n = 815 respondents who participated in Heifer’s Values-Based Holistic Community Development [VBHCD] training, the study identifies three factors that constitute civic and community engagement. Next, the study assesses the efficacy of VBHCD’s impact on participants’ civic and community engagement relative to participants’ duration in the program and type of self-help group. The results indicate that …

Business Schools At A Crossroads: Navigating New Reality In American Higher Education, Anatoly Zhuplev, Jose Rincón

Librarian Publications & Presentations

This paper was accepted for presentation at the Applied Business and Entrepreneurship Association International (ABEAI) 20th annual conference (2024), in Wailea, Maui, Hawaii on November 16th - 19th. The paper explores the current higher education strategic landscape, identifies key trends and challenges, and offers insights into the future of B-education.

Tips From Sir Cluckerton: Effective And Fun Social Media With A Library Mascot, Allison Boswell, Laura Pitts

Research, Publications & Creative Work

In 2021, the Houston Cole Library (HCL) at Jacksonville State University (Jacksonville, AL) added a mascot to enhance social media posts, and the result has been successful. HCL’s simple low-cost mascot has consistently stimulated positive interactions between the library staff/faculty and students, community members and university officials. HCL’s library mascot has created a cult-like following that watches and comments on his adventures. This current discussion indicates how any library can create their own mascot regardless of budget restrictions and time commitments.

Advanced Air Mobility, Economic Impacts, And Equity Considerations, Robert M. Mcnab

Economics Faculty Publications

Advanced Air Mobility (AAM) may, in the coming decades, result in tens of thousands of new jobs and billions of dollars in additional economic activity. While much of the discussion surrounding AAM focuses on the technical aspects of the nascent industry, estimates of the potential economic impact vary significantly. Much less attention has been paid in the literature to potential externalities, positive and negative, and how these externalities may impact estimates of economic impact. We argue that much work remains to be done before policy advisors and decisions makers can formulate and implement strategies based on the projections of future …

Quantification Of Landside Congestion In Ports: An Analysis Based On Gps Data, Kumushini Thennakoon, Namal Bandaranayake, Senevi Kiridena, Asela K. Kulatunga

Computer Science Faculty Publications

Hinterland transport is a critical segment in maritime cross-border logistics, which links the end-users of global supply chains to the maritime segment. Truck-based hinterland transport is known to cause congestion in and around ports. This study aimed to quantify the congestion caused by trucks at the Port of Colombo, which has not been a subject of a systematic study. To this end, the study makes use of GPS data. In addition to revealing heavy congestion within the port, the study also reveals significant variations in congestion during different times of the day with the duration of journeys peaking from 1200hrs …

Forecasting Crude Oil Price Using Multiple Factors, Hind Aldabagh, Xianrong Zheng, Mohammad Najand, Ravi Mukkamala

Computer Science Faculty Publications

In this paper, we predict crude oil price using various factors that may influence its price. The factors considered are physical market, financial, and trading market factors, including seven key factors and the dollar index. Firstly, we select the main factors that may greatly influence the prices. Then, we develop a hybrid model based on a convolutional neural network (CNN) and long short-term memory (LSTM) network to predict the prices. Lastly, we compare the CNN–LSTM model with other models, namely gradient boosting (GB), decision trees (DTs), random forests (RFs), neural networks (NNs), CNN, LSTM, and bidirectional LSTM (Bi–LSTM). The empirical …