Business Commons^™

The Problem Of Communication Of The Sign And Symbol In The Design Of The Brand In Society: The Differences Resulting From Forgery And Imitation (Analytical Study), Sattar Al-Juboori Dr

Middle East Journal of Communication Studies

The research problem focused on studying the consequences of communicating through signs and symbols in the context of the current world, given the huge amount of diverse industrial and commercial products and the challenges related to distinguishing those products. The research aims to find out the problem of perception of the sign and symbol in the designs of logos and trademarks for the consumer, the role that the sign or symbol plays in the symbolic representation of the consumer, and the desires and motivations that the brand raises for the consumer in the purchasing process. The research community is limited …

Misgivings In Measuring Happiness, Sudhanva Char

International Review of Business and Economics

According to a resolution of the UN General Assembly (Resolution 66/281), March 20^th is observed annually as International Day of Happiness. A nation’s overall success is measured by people’s happiness, the litmus test. The World Happiness Report (WHR) states there is consensus about measuring happiness, whereas, happiness is idiosyncratic and its connotation differs from culture to culture, language to language, and even person to person. Personal ‘space’ in all spheres matters, and so do democracy or dictatorship, all factors leading to mismeasures of happiness scores. And so, there are paradoxes in happiness rankings in WHR. Economists have yet to …

Affective, Cognitive, Behavioral Appeals In A Parasocial Breakup With Podcast Hosts Of Radiolab, M.O. Vilceanu, Kristine Johnson

AMTP Proceedings 2024

This is the first study to investigate parasocial breakups in the context of long-term podcast listening. Radiolab, which is produced by WNYC in New York, is an award-winning program that reaches millions of people. Starting as a radio show in 2002 and later offering a podcast format in 2007, show creators and former hosts, Robert Krulwich and Jad Abumrad, entertained audiences with their journalistic investigations of science-related topics while later incorporating societal and political content in the program. Yet similar to successful long-running television programs, Radiolab has undergone host changes. Today, the official hosts are Latif Nasser and Lulu Miller, …

An Investigation Of Social Media Discussion On Valentine's Day 2024 Trends: Money Can Buy Love And Chocolates, Jin-A Choi, Bond Benton, Yi Luo

College of Communication and Media Scholarship and Creative Works

Valentine’s Day, typically defined by expression of love and affection, has been celebrated as a symbolic day to exchange gifts among lovers. The expression of love has been firmly tied with the act of giving material things, such as gifts. However, over the years, discomfort and even anger has grown around the over-commercialization of Valentine’s Day, creating a deep divide between those who gift and those who criticize and denounce the holiday as nothing but a “Hallmark card holiday” to push consumerism. Our center’s study from the previous year indicated that over-commercialization of Valentine’s Day found that love is not …

Taylor-Made Super Bowl: Taylor Swiftmania On Social Media Regarding The Big Game, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

Celebrity couples occupy a unique space in popular culture. Similar to the royal unions of history and the present, the combination of notoriety and the voyeuristic appeal of watching a relationship play out in public spaces, celebrity couples energize popular discourse and invite public commentary and interest. The opportunity to become a spectator in ongoing celebrity coupling invites a level of perceived intimacy in what feels like a relationship with famous people.

Data collected for this study suggests Taylor Swift’s connection to Super Bowl LVIII has elevated the meaning of the game beyond the stratospheric levels of cultural significance the …

Identifying Technological Factors Influencing Personal Branding In The Field Of Consulting And Education (Case Study: Entrepreneurship Students University Of Tehran), Fargol Saberi Qomi, Reza Mohammadkazemi, Ayatollah Momayez

AMTP Proceedings 2024

This study aimed to identify the technological factors influencing personal branding in counseling and education. This research used the qualitative-quantitative method to create a deeper understanding and a comprehensive view of the study subject. Several factors were extracted using library studies and semi-structured interviews with ten experts and professors. These factors were divided into the general format of 2 technological factors influencing information and communication technology and three factors, including personal branding of individual, job, and environmental-cultural. The questionnaire was distributed among a sample of 110 members of the statistical population, and a statistical analysis of the data was …

Midwest Entrepreneurship Case Competition Game Rules, Zoeanna A. Mayhook, Ilana Stonebraker, Annette H. Bochenek, Terence O'Neill, Liz Grauel

Libraries Faculty and Staff Supplemental Materials

These are the game rules for the Midwest Entrepreneurship Case Competition (MECC), a regional undergraduate event collaboratively organized by Midwest business librarians.

History Of Clover Leaf Syndrome, Isabella Perez

Mako: NSU Undergraduate Student Journal

The purpose of this paper is to summarize the history of clover leaf syndrome and describe the newest advancements made to treat it. Clover leaf syndrome is more formally referred to as Kleeblattschadel syndrome. Information was gathered from several scholarly, peer-reviewed articles, and was condensed down into the key takeaways. This syndrome impacts the formation of the skull due to premature fusion of its sutures, creating a tri-lobar skull that resembles a clover leaf. This premature fusion is referred to as a type of craniosynostosis and has been linked to causing several other health complications ranging in severity. This is …

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …

Strengthening National Infrastructure Resilience: A Strategy For Addressing The Evolving Challenge Of Insider Threats, Alan Saquella

Publications

The current landscape of critical infrastructure organizations is undergoing a paradigm shift, characterized by dynamic workforce structures that include remote, hybrid, and diverse work settings, alongside generational transformations. However, this shift presents a formidable challenge—the persistent and escalating threat of insider threats and attacks. Reports estimating the cost per insider threat incident at over $15 million underscore the urgency for a broad and thorough approach encompassing prevention, mitigation, investigation, and reporting mechanisms.

Health Disparities: The Influence Of Black Celebrity Endorsers And Social Media Influencers On Consumption Habits Among African American Consumers, Dale A. Cake, Wooyang Kim

AMTP Proceedings 2024

This study examines the impact of celebrity and social media influencer endorsements on the dietary choices of African Americans, a group disproportionately affected by obesity and diabetes. It focuses on the role of limited access to healthy foods in impoverished communities and cultural influences. Using the source credibility model, the research assesses endorsements based on the endorser's attractiveness, expertise, and trustworthiness. The methodology involves a two-step approach: conducting semi-structured interviews with African American students to understand perceptions of food-related celebrity endorsements, followed by an experimental design using eye-tracking and galvanic skin response (GSR) technology. This design will evaluate reactions to …

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

AMTP Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.

Revisiting Late Globalization: A Commentary On Theorizing And Theoretical Deepening, Romeo V. Turcan, Michael Fast

Markets, Globalization & Development Review

No abstract provided.

Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

Predicting Sedentarism And Its Impact On Caloric Requirements, Jacob Michels, John C. Beghin

Yeutter Institute International Trade Policy Review

A recent study conducted by PhD candidate Jacob Michels and Agricultural economist John Beghin delves into the question of whether global estimates of food insecure populations need a reevaluation of their methodology to account for increasing sedentarism. This reevaluation is prompted by the increasing prevalence of sedentary lifestyles worldwide, which calls for a redefinition of caloric thresholds indicating the onset of food insecurity. In this short article, we provide a nontechnical summary of their investigation recently published in Michels and Beghin (2024).

Medical School Middle Managers Learning To Successfully Work With Leadership To Navigate Organizational Change, Elizabeth G. Smith

Doctor of Education Program Dissertations

There is a lapse in research exploring middle managers at medical schools during an organizational change. The purpose of this qualitative phenomenological study was to examine the perceptions of middle managers during an organizational change to mitigate burnout and build resilience. The literature reviewed explored how stressors from organizational changes may impact medical school middle managers, leading to feeling less secure about their position and increasing middle managers’ stress leading to burnout. For an organizational change to be successful, middle managers must build trust with their staff, communicate with middle managers, and engage middle managers in the change process. Burnout …

Identifying Essential Employability Attributes Of Mba Graduates Without Work Experience Using Grounded Theory, Puja Ghosh Singh, Parveen Ahmed Alam, Kaushik Kundu

An-Najah University Journal for Research - B (Humanities)

The aim of this study is to identify attributes that are essential to increasing the employability of a fresh MBA graduate, i.e., those without any work experience, based on the grounded theory approach. Specifically, the purpose is to explore HR managers’ perceptions of attributes required by fresh MBA graduates to assess their corporate readiness or employability so that they can join the corporate sector. The study utilized Strauss & Corbin’s (1990) method of grounded theory, where 16 human resources professionals at the middle management level were interviewed one by one to get their perspective on the attributes that are essential …

The Santa Clara, 2024-02-02, Santa Clara University

The Santa Clara

No abstract provided.

Ua80/1 Agenda, W Club

University Organizations

W Club meeting agenda for February 2, 2024.

How Coaching Interactions Transform Leader Identity Of Young Professionals Over Time, Andy Hughes, Christian Vaccaro

Garthwait Leadership Center

This longitudinal qualitative study explores how social interactions between young professionals and their leadership coach develop leader identity. Examining eleven pairs of coaches and clients participating in a three-to-six-month leadership development programme, this exploratory research found five general interaction types that form the basis of leader identity development. We explain how coaching interaction types are combined to create a powerful adult learning process for navigating leadership transitions in an original leader identity transformation framework. The findings expand the understanding of coaching processes and leader identity transformation, providing insights for researchers and practitioners to help young professionals navigate leadership.

An Overview Of The Nonprofit Sector In Missouri, Ivy Shen

Missouri Policy Journal

This paper examines the key characteristics of nonprofit organizations, analyzes the data obtained from the IRS, provides a snapshot of the nonprofit sector in Missouri, discusses the breakdown of various types of these organizations, compares the nonprofit sectors in Missouri and at the national level, and highlights key statistics of the sector. As of November 2022, Missouri is home to 38,460 nonprofit organizations, out of which 501(c)(3), 501(c)(7), and 501(c)(4) are the most common IRS tax codes. By the NTEE classification system, the top two classifiable categories of Missouri nonprofits are human services and religious congregations. The Missouri nonprofit sector …

The Charge Forward: An Assessment Of Electric Vehicle Charging Infrastructure In New York City, Christopher S. Cali

Dissertations, Theses, and Capstone Projects

The federal and local New York City (NYC) governments are actively promoting Electric Vehicles (EVs). This capstone project assesses the state of EV charging infrastructure in NYC and its readiness for EV growth. NYC faces unique challenges due to its dense population and limited space for infrastructure. There's a significant disparity between the number of gas pumps and fast EV chargers in the city, with only 170 Level 3/DC (Direct Current) Fast Chargers publicly available. These Level 3 chargers are most important because they can charge an EV in 15 minutes; Level 2 chargers, also considered in the analysis, take …

Influencers Of Resident Attitudes Towards Tourism: The Shortfall In Our Assessment Methods, Christopher S. Dutt

Journal of Global Hospitality and Tourism

The study of residents’ perceptions and attitudes towards tourism has received considerable interest over the years. While much agreement has been found, there are also several areas of disagreement and noteworthy gaps that affect our understanding of residents’ attitudes toward tourism. This discussion reviews some of the existing findings of past studies, before considering some of the significant gaps. These include the dominance of social exchange theory (SET) as the principal model, the lack of distinction between tourists and tourism, and the impact of tourist typologies on perceptions of tourism.

Designing Experiences: Unveiling Passenger Perspectives Through Service Design At An Airport, İnci Polat, Ahmet Ozturk, Ruveyda Koc, Yudem Inel

Journal of Global Hospitality and Tourism

Service design refers to applications that design, align, and optimize business operations to improve the experiences of both users and employees to support customers’ journeys. The fundamental objective of this conceptual framework is not solely to fabricate a comprehensive, pleasurable, and unforgettable encounter for customers but also to create a sustainable, proficient, and fruitful resolution for providers. This study aims to measure passenger satisfaction using service design tools, such as customer journey maps and research walls, and to demonstrate the impact of service design experience on value co-creation and customer satisfaction. In this context, this study comprises two phases. The …

Containerization Of Seafarers In The International Shipping Industry: Contemporary Seamanship, Maritime Social Infrastructures, And Mobility Politics Of Global Logistics, Liang Wu

Dissertations, Theses, and Capstone Projects

This dissertation discusses the mobility politics of container shipping and argues that technological development, political-economic order, and social infrastructure co-produce one another. Containerization, the use of standardized containers to carry cargo across modes of transportation that is said to have revolutionized and globalized international trade since the late 1950s, has served to expand and extend the power of international coalitions of states and corporations to control the movements of commodities (shipments) and labor (seafarers). The advent and development of containerization was driven by a sociotechnical imaginary and international social contract of seamless shipping and cargo flows. In practice, this liberal, …

Essays On Real Estate, Flood Risk, And Political Sentiment, John P. Orellana

Dissertations, Theses, and Capstone Projects

This dissertation consists of three chapters that investigate how climate change, flood risk, and political sentiment influence outcomes in housing markets.

Chapter 1: This chapter offers a brief review and discussion of several recent and seminal papers at the intersection of flood risk, climate change, and real estate, as well as a critique on some of the literature on the effects of sea-level rise on housing outcomes.

Chapter 2: FEMA flood maps serve two functions: they signal risk to homeowners and mandate insurance take-up. How these information and risk transfer mechanisms affect homeowner relocation decisions remains unknown. Combining real estate …

Issue 5, Fall 2024, Janell Gamboa

Thrive

No abstract provided.

We’Re In This Together, So Be The Best Human You Can Be, Michelle C. Dziurgot Dds

The Journal of the Michigan Dental Association

The editorial reflects on the shared human experiences that bind us together, using a travel delay as a backdrop. The author highlights personal growth during a trip to Europe and emphasizes the importance of common bonds among people, whether through travel, education, or shared moments. The narrative urges readers to step out of their comfort zones and be compassionate, contributing to a happier and more connected world.

Staff Matters: Do I Really Need An Employee Handbook?, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

This article underscores the importance of having an employee handbook for even small practices. It emphasizes the handbook as a crucial tool for communicating expectations, providing a defense against employment claims, and ensuring legal compliance. The author advises on essential policies related to legal requirements, "At-Will" status, conduct, compensation, benefits, communication, attendance, and discipline. The article stresses the significance of well-crafted policies to avoid confusion and legal liabilities, recommending professional review before implementation.