Business Commons^™

Cannabis: Its Benefits And Risks, Becca Bischoff

University Honors College

Cannabis is a psychoactive drug that comes from the cannabis plant that has been used medicinally and recreationally for decades. With cannabis becoming legalized in more and more states, it is important to know its e*ects, whether they are good or bad. However, there are most benefits to using cannabis as its properties can help treat various diseases and conditions. Using cannabis can not only be beneficial to the individual who is using it but also to the state that legalized it. Various questions arise from cannabis use, including, how does it help manage pain or other conditions? What makes …

A Geospatial Analysis Of Patterns In Neighborhood Characteristics And United States Professional Sports Stadium Relocations From 1922-2022, Kara Logan

Master's Theses

In the United States of America, 135 stadiums for new or relocating teams have been constructed between 1970 and 2020 (Bradbury et al., 2022, p. 3). Within those years, researchers, journalists, and community members have examined the impact of those new stadiums on local communities, including economic, environmental, and residential impacts. However, the current scope of literature consists of a considerable number of case studies that examine a single stadium or mega-event, such as the Olympics.

This study will determine what patterns, if any, exist between the demographic and housing characteristics between the stadiums that major league United States professional …

Balancing Act: An Exploration Of Polarities In Personal And Professional Life, Hana Mamnoon

Creativity and Change Leadership Graduate Student Master's Projects

This purpose of this project is to explore the concept of polarities. I have been using creative problem solving for years, but recently, I have come to realize that some of the complexities we face in our everyday lives are not actually problems to solve, but rather are polarities to manage (Johnson, 2014). By undertaking this project, I aimed to build my skill set around polarity management in order to help me develop in both my personal and professional spheres. This project allowed me to explore some of the literature of polarities as well as put the concepts into practice …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

The Infinite Design Of Creative Self-Leadership, Adrian T. Ashdown

Creativity and Change Leadership Graduate Student Master's Projects

The purpose of my Master’s of Science in Creativity and Change Leadership Project is to develop a Scope and Sequence for a Creative Self-Leadership course, providing participants with a structured framework for intentional personal growth and leadership development. The Infinite Design of Creative Self-Leadership serves as an individualized framework for influencing our human experience deliberately. Throughout this project, the core idea remains consistent: to teach creativity as a transferable skill with applications beyond traditional educational settings. The culmination of this endeavor will result in a comprehensive Scope & Sequence for The Infinite Design Creative Self-Leadership Course, offering participants a solid …

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

A Qualitative Exploration Of Social Capital And Its Influence On Baccalaureate Degree Completion Of First-Generation African American Men At The University Of Louisville., Joseph Marshall Goodman Iii

Electronic Theses and Dissertations

This qualitative dissertation was designed to examine influences which various forms of social capital have on post-secondary degree attainment of first-generation individuals who self-identify as African American men. Additionally, the sample population consisted of Black men who successfully matriculated to earn baccalaureate credentials across differing academic disciplines at a public historically White institution located in the mid-south region of the United States. The research data was extracted from one-on-one, semi-structured interviews using authentic dialogue through open-ended questions. Theoretical paradigms of the study involved a phenomenological approach and an ontological philosophical assumption, integrated with critical theory, critical race theory and social …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

To Tip Or Not To Tip: An Analysis Into Prompted Tipping, Jared Dingman

Theses/Capstones/Creative Projects

Giving tips (or gratuities) in restaurants in the United States has been and is currently a hotly debated and discussed topic. Concerns regarding proper compensation have been raised, but there is a need for empirical evidence to investigate and solve potential issues of compensation. This honors thesis aimed to answer two questions: Whether restaurant patrons tip more when prompted with tipping percentages, and whether those who have worked in the tipping industry tip more than those who have not. I administered a brief survey with tipping scenarios to gauge prompted and unprompted tipping behaviors. With these scenarios, demographic information was …

Implementing A Dairy Industry In Mauritius, Lainey Deitrick

Economics Undergraduate Honors Theses

Over the Summer, I interned at the University of Mauritius and the Ministry of Agro Industry and Food Security from May 18th to July 15th, 2022, researching issues with Mauritius’s food security and helping to create solutions to their economic problems. My project covered all Mauritius’s agricultural imports, but it had an emphasis on their dairy industry. While in Mauritius, I conducted research on food security among Mauritians, and a feasibility study on if residents would be open to drinking more fresh milk, which is a market the country is exploring to replace sugar cane. My data analysis will be …

Surveys Assessing Food Security And Willingness To Buy Dairy Products In Mauritius Conducted Summer 2022, Abigail Burch

Economics Undergraduate Honors Theses

In the summer of 2022, I worked on a team of University of Arkansas and University of Mauritius students to administer surveys regarding the consumption of dairy milk and the impact of COVID-19 on food security in the island nation of Mauritius. This project was created by both universities in conjunction with the Mauritian Ministry of Agro Industry and Food Security.

Community Development In Stann Creek, Belize, Connor O'Neill

Economics Undergraduate Honors Theses

This research attempts to understand the inner workings of community development by taking part in ongoing development projects in Belize. Through collaboration with existing government entities, we took part in meetings, surveys, and site visits to gather the data necessary for the development projects. These projects consisted of finding cost of production, collecting market research, and constructing business plans. During our time, we experienced multiple difficulties similar to those that developers consistently encounter. Ultimately, we gained valuable insight into procedures involved in community development, as well as being able to aid in ongoing development work.

Assessing Undergraduate Nonprofit Management Education Programs: Combining Industry And Student Perspectives, Benjamin Walworth

Marketing Undergraduate Honors Theses

Given the role of the nonprofit sector in the U.S. economy, as well as the growth of nonprofit management education (NME) programs, there is a need to specifically assess undergraduate NME programs. This study addresses the current research gap by examining the undergraduate nonprofit studies minor at the University of Arkansas. An assessment of the minor was conducted by surveying three groups: nonprofit professionals, current students pursuing the nonprofit studies minor, and alumni of the minor. These groups were surveyed to understand why students pursue the minor, what students want or gain from the experience, as well as what skills …

Government Program Decision Analysis In Nebraska At The Farm Level, Tatum R. Brunkow

Department of Agricultural Economics: Dissertations, Theses, and Student Research

The one-year extension of the 2018 Farm Bill until September 30, 2024, has extended several government programs for the 2024 crop year including those in Title I: Commodities. This analysis looks at three different financial scenarios and analyzes five different alternatives for a case farm to select the optimal farm program decision for the operation by evaluating net farm income. Since 2021, eligible producers have been able to elect either Agriculture Risk Coverage (ARC) or Price Loss Coverage (PLC) for their operation on an annual basis. Support levels for these programs are trending close together making the election decision more …

Traffic Analysis Of Cities In San Bernardino County, Sai Kalyan Ayyagari

Electronic Theses, Projects, and Dissertations

This research offers an in-depth analysis of vehicular traffic within San Bernardino County, California, aiming to spotlight congestion areas and suggest improvements for more efficient and sustainable transportation. Leveraging 2021 data from StreetLight Data, traffic patterns in 15 key cities were examined based on their population sizes, covering various vehicle types to dissect dynamics and flow. The methodology focused on analyzing trip purposes and metrics to calculate Vehicle Miles Traveled (VMT) and its influence on congestion and environmental factors.

Findings indicate considerable disparities in traffic volume, purposes, and timings across different urban areas, with population density and intercity connections significantly …

Truck Traffic Analysis In The Inland Empire, Bhavik Khatri

Electronic Theses, Projects, and Dissertations

This study undertakes a meticulous examination of truck traffic within the Inland Empire, focusing on the distribution and dynamics of medium and heavy-duty vehicles, to advocate for the region's transition to electric trucks. Utilizing advanced spatial analysis and data from Streetlight Data, it segments the region into six subregions, revealing distinct traffic patterns and environmental impacts. Notably, the research uncovers that the North Center and West zones, integral to the logistics and warehousing sectors, exhibit the highest traffic volumes, significantly influencing air quality and infrastructure.

Quantitative results from 2021 illustrate a pronounced disparity in truck activity: medium-weight vehicles accounted for …

Organizational Cultural Entrenchment: Exploring Cultural Antecedents Of Actively Destructive Employee Behaviors As A Manifestation Of Voice In Mergers And Acquisitions, Keith Dellano Holloway

Theses and Dissertations

Mergers and acquisitions are frequently leveraged as a vehicle for company growth. However, many of these transactions fail to yield a positive result and often cause a net loss of shareholder value.

There are many interrelated factors at work within a merger or acquisition. Structure, leadership, finances, strategic fit, market, and price are just a few variables to consider. However, the factor of culture, and the failure of cultural integration, has surfaced in literature as a significant contributor to losses within mergers and acquisitions.

This study built on the work of Harris, Hirschman, Kotter, and Schlesinger and examined the deleterious …

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

Potential Consumer Response To The Healthy Symbol Proposed By The Us Food And Drug Administration, Jillian Hyink, Brandon R. Mcfadden, Brenna Ellison

Agricultural Economics and Agribusiness Faculty Publications and Presentations

The U.S. Food and Drug Administration (FDA) has proposed updates to the definition of “healthy,” including distinctions between types of sugar and fats and limits on added sugar, saturated fat, and sodium. To communicate the updated standards, the FDA is developing a Healthy symbol to display on food packages, which could reduce knowledge gaps by assisting U.S. consumers in meeting recommended nutritional guidelines. This study aimed to explore the potential for the label to increase consumers' ability to correctly identify a food product that met the FDA's criteria for a healthy symbol. To complete the study objective, 1018 adults were …

Cultivating Atmosphere In Independent Coffee Shops: Reflections On How Atmospheres Are Created Through Sensory Experiences, Brooke Bierhaus Sutton

Graduate Theses and Dissertations

Affective atmosphere is a fundamental component to the allure of coffee shops that is cultivated through sensory experience. In this thesis I examine how the sensory experience of sight, sound, smell, taste, and touch, create atmospheres in coffee shops. I ask, “how do coffee shops cultivate an affective atmosphere?” Through an exploration of material culture, design, affect, and the intentional production of third places, I illustrate the ways in which independent coffee shops have their own unique identities and atmospheres. By using memoir and reflexive analysis of my decade in global coffee culture, as well as an extensive literary review, …

2024 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2024.

Association Between Food Insecurity And Chronic Health Condition Among Adults (18 To 48), Prasanth Reddy Guda

Electronic Theses, Projects, and Dissertations

Uncertainty or limited access to safe food, known as food insecurity, can affect the health and healthcare needs of individuals with several chronic conditions. During 2022, 12.8 percentage (around 17.0 million) of households in the United States experienced food insecurity. The main objective of this study was to examine the Association between food insecurity and chronic health conditions adults. We collected data from NHIS 2022 sample Adults’ Interview (The National Health Interview Survey). The research question asked are: (Q1) Are there certain long term health issues that are more common among adults facing food insecurity age in between the ages …

Investigating The Potential Of Augmented Reality In Creating A Sense Of Place On College Campuses, Linda White

Electronic Theses, Projects, and Dissertations

This project examines how designing an augmented reality (AR) campus navigation app can improve college students' sense of place and connection with California State University, San Bernardino (CSUSB). To guide the design of the app, I engaged in qualitative research using a curated campus walk protocol that invited students to walk to their favorite place on campus and record their walk while narrating it.

My analysis reveals the larger patterns that students use to select favorite places and favorite routes to those places, as well as how space navigation may lead to the formation of a sense of connection with …

Bridging The Chasm Between Intentions And Behaviors: Developing And Testing A Construal Level Theory Of Internalwhistle-Blowing, Abhijeet K. Vadera, Ann E. Tenbrunsel, Kristina A. Diekmann

Research Collection Lee Kong Chian School Of Business

The recent wave of corporate scandals has necessitated a more systematic investigation of internal whistle-blowing as a potential way to prevent wrongdoing. Our understanding of whistle-blowing, however, has been hampered by a deep chasm that exists between employees’ intent to blow the whistle and their whistle-blowing behaviors. We argue that to fully bridge this gap, we need to consider employees’ cognitive states at the time of whistle-blowing intentions versus behaviors and to link these cognitive states to the ethical systems within the organization’s ethical infrastructure to understand which systems are more effective in cultivating whistle-blowing intentions and which systems help …

Understanding Young Adult Consumers’ Attitudes And Intentions Towards Showrooming Behavior, Juliana Marconi

Graduate Theses and Dissertations

With the rapid advancement in information technologies, retailers integrate omnichannel marketing strategies to provide consumers with low prices, good products, and unique shopping experiences. Omnichannel retailing brings changes to consumer decision-making processes. Consumers use all channels (online and offline) simultaneously at the same time during the product search, purchase, and aftersales stages. Some consumers prefer to check out a product in a brick-and-mortar store, but purchase it online. This is referred to as showrooming. Since the COVID-19 pandemic has increased the use of mobile devices and smartphones in shopping, consumers search e-commerce sites using mobile devices while they shop in …

Measuring Inclusive Leadership In Nonprofit Performing Arts Organizations, Thomas Abruzzo

Dissertations

Inclusive leadership is undoubtedly a practice to strive for, and few would argue against the value of leading inclusively. Yet, empirically, little is known about what constitutes effective inclusive leadership, especially in the context of nonprofit performing arts organizations. This sector is a particularly apt place to study and practice inclusive leadership because, in addition to the many benefits it provides, the nonprofit arts sector has problematic roots in terms of privileging a dominant social class by prioritizing certain art forms over others. For example, the popularity of the nonprofit form in the arts sector, when compared to for-profit or …

Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu

Research Collection Lee Kong Chian School Of Business

Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …

Instagram And Influencer Marketing: An Empirical Study Of The Parasocial Interaction Theory And Its Effects On Purchase Intention, Caroline Marie Chumley

Graduate Theses and Dissertations

Scholars have studied different factors that contribute to a parasocial interaction theory, and how this relates to purchase intention in the marketing industry. Previous research concentrates on parasocial interactions between television personalities and consumers, rather than influencers on social media. It is important to determine exactly what factors lead consumers to create a parasocial interaction with influencers in the media and determine how that parasocial interaction mediates purchase intention. Influencer marketing on Instagram is included in this study, as it contains brand-sponsored posts and allows users to interact with each other. This study utilizes the parasocial interaction model to determine …

Co-Creating A Process Of Tacit Knowledge Seeking Using Appreciative Inquiry: An Exploratory Case Study, Kristina Lewis

Graduate Theses and Dissertations

In today’s dynamic workplaces, knowledge exchange among employees is vital for organizational innovation and competitive advantage. However, existing literature on knowledge management has primarily focused on knowledge sharing, neglecting the proactive process of knowledge seeking, particularly regarding tacit knowledge. This study aims to bridge this gap by exploring the social process of tacit knowledge seeking in the workplace. Using appreciative inquiry as a method for collecting data, this qualitative exploratory single case study examines how employees seek tacit knowledge in an international consumer products organization. Guided by a social constructionist framework and appreciative perspective, the study seeks to understand the …

Gym Sexual Harassment And Bystander Intervention: An Application Of The Reasoned Action Approach, Eric Schisler

Graduate Theses and Dissertations

Objective. The purpose of this study was to modify and validate an instrument to examine factors associated with being an active bystander when witnessing sexual harassment at a gym or fitness center. Using Fishbein and Ajzen’s Reasoned Action Approach (RAA), this study aimed to better understand the influence of a person’s attitude, social norms, and perceived behavioral control (PBC) on their intention to be an active bystander when witness to someone being sexually harassed at the gym in the next 30 days. Methodology. This study utilized an exploratory sequential mixed methods design, with phase one taking place between June and …