Business Commons^™

Consumer-Generated Media (Cgm): An Exploratory Study Of Various Forms, Value To Consumers, And Marketing Practitioners, And Global Implications, Irene J. Dickey, William F. Lewis

Management and Marketing Faculty Publications

This paper examines consumer-generated media (CGM), also called user-generated Web sites or social media. The Internet is clearly dynamic in nature, and CGM will be of interest to marketers as e-commerce races ahead. The basis for the growth and the importance of such sites will be explored to improve our understanding of their development and use by marketers. Our research will consider the domestic and global behaviors, and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to …

Perceived Importance And Future Use Of Online Channels Of Distribution By Small Businesses In The United States And Australia: An Exploratory Study, Irene J. Dickey, William F. Lewis, John Vanbeveren

Management and Marketing Faculty Publications

Online marketing is important to small-business owners and operators because they are typically faced with limited budgets to design and implement traditional marketing programs. This paper compares the perceived importance of specific online marketing tactics and their anticipated future use of online marketing tactics by small businesses in the United States and Australia. Results of the study reveal that both in the United States and in Australia, there is a growing use of online marketing tactics to accomplish marketing objectives. While most online marketing tactics were effective in both the United States and Australia, there were some statistically significant differences.

The Experience Of A Lifestyle, Brian Lonsway

School of Architecture - All Scholarship

This essay traces the evolution of themed environment design from theme parks to a series of new architectural types – Urban Entertainment Destinations, Lifestyle Enhancement Centers, and Lifestyle Villages – as a chronicle of spatial mediation from urban décor to urban design technique. Culled partly through semiotic deconstruction and partly through ethnographic investigation, this history examines the environmental design techniques employed in these spaces in order to better understand the relationship of design practice to the cultural practices of work and leisure.

From spatialized branding strategies to the neo-urbanist configurations of location-based entertainment, leisure/entertainment ventures use these narratively motivated techniques …

Housing Silicon Valley: A 20 Year Plan To End The Affordable Housing Crisis, Shishir Mathur, Alicia Parker

Faculty Publications, Urban and Regional Planning

No abstract provided.

High-Speed Rail Projects In The United States: Identifying The Elements Of Success Part 2, Allison Decerreno, Shishir Mathur

Faculty Publications, Urban and Regional Planning

No abstract provided.

Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee

Theses Digitization Project

The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust …

Security At Western Kentucky University Libraries: A Case Study And Overview, Dan Forrest

DLPS Faculty Publications

Using an actual incident from the spring of 2006, this article provides an overview of the security arrangements at WKU libraries. They include a Library Security Officer, student patrollers, security gates and strips in books and other materials in the library, as well as a networked system of security cameras. The article includes conclusions drawn from the discussed incident and recommendations for other libraries.

Canada’S Commercial Seal Hunt, Rebecca Aldsworth, Stephen Harris

State of the Animals 2007

Like efforts to end the commercial hunting of whales, the campaign to stop the slaughter of seals in Canada has become a major focus for animal and environment protection groups and governments the world over. For decades the face of the harp seal pup has been a symbol—to many, the symbol—of environment and animal advocacy. But as much as the campaign to save the seals has become an icon for those who would protect wildlife, the campaign to continue the hunt has become a focus for those who would block the progress of the animal protection and environmental movements.

Farm Animal Welfare: In Legislatures, Corporate Boardrooms, And Private Kitchens, Andrea Gavinelli, Miyun Park

State of the Animals 2007

According to the Food and Agriculture Organization of the United Nations, globally, approximately 56 billion land animals—including nearly 48 billion broiler chickens— are slaughtered for human consumption in a single year (Food and Agriculture Organization of the United Nations 2004), in addition to an untold number of aquatic animals. The numbers of individual animals raised and killed by the meat, egg, and dairy industries far surpass the number of animals with whom human beings have any other relationship—whether they be those seen as fabric, target practice, test tubes, companions, or sideshow spectacles.

‘Concentration Camps For Lost And Stolen Pets’: Stan Wayman’S Life Photo Essay And The Animal Welfare Act, Bernard Unti

Laws and Legislation Collection

In the 1960s, LIFE was America's single most important general weekly magazine, its photo-essay formula catering to a middle class constituency of millions. By the halfway point of that tumultuous decade, readers were accustomed to seeing searing and unpleasant images of a changing nation, one racked by civil unrest and entangled in a bloody war in Southeast Asia. But when LIFE's February 4, 1966 issue landed on newsstands and in mailboxes across the United States, with the cover's warning "YOUR DOG IS IN CRUEL DANGER," tens of millions of readers became acquainted for the first time with another kind of …

Effect Of Stall Base Type On Herd Health, Costs, And Producer Satisfaction, W. K. Fulwider, T. Grandin, D. J. Garrick, T. E. Engle, W. D. Lamm, N. L. Dalsted, B. E. Rollin

Housing and Confinement of Farm Animals Collection

The objective of this field study was to compare effect of stall base on herd health, stall maintenance, bedding cost, and producer satisfaction. Ninety-one dairies visited during a 4-mo period starting October 14, 2005 included 33 rubber-filled mattress (RFM), 27 sand, and 31 waterbed (WB) dairies. In this study, percent culled was higher for RFM (P = 0.001) and sand (P = 0.06) than WB stall base dairies. Percent of cows in fourth lactation or greater was higher on WB than either RFM (P = 0.01) or sand (P = 0.02) dairies. There was no difference between base types for …

The Welfare Of Animals In The Meat, Egg, And Dairy Industries

Agribusiness Reports

Each year in the United States, approximately 11 billion animals are raised and killed for meat, eggs, and milk. These farm animals—sentient, complex, and capable of feeling pain and frustration, joy and excitement—are viewed by industrialized agriculture as commodities and suffer myriad assaults to their physical, mental, and emotional well-being, typically denied the ability to engage in their species-specific behavioral needs. Despite the routine abuses they endure, no federal law protects animals from cruelty on the farm, and the majority of states exempt customary agricultural practices—no matter how abusive—from the scope of their animal cruelty statutes. The treatment of farm …

Welfare Issues With Selective Breeding Of Egg-Laying Hens For Productivity

Agribusiness Reports

Today’s commercial laying hens have been selectively bred to produce more than 250 eggs per year. This unnaturally high level of productivity is metabolically taxing, often causing hens to suffer from “production diseases,” including osteoporosis and accompanying bone fractures, and can lead to reproductive disorders. Research suggests that the problem of osteoporosis may be worsening, possibly due to industry’s continuous push toward maximizing productivity. For decades, economic considerations have been valued and emphasized over the welfare of individual birds. An immediate change in priorities is needed to aggressively address welfare problems associated with selective breeding for egg production.

Review Of Methods For Modelling Systems Evolution, Charles F. Nicholson

Agribusiness

Acceleration of economic, technological, social, and environmental change challenge decision-makers of various kinds to learn at increasing rates, and at the same time, the complexity of the dynamic systems in which we live is growing (Sterman 2000). In agriculture and international development contexts, there are often significant delays in the development and implementation of technologies and policies, and agriculture-based livelihood systems are in constant and sometimes rapid evolution. In order to make technologies and policies better match the future state of these systems, it is necessary to better understand the likely evolution of agricultural systems. The goal of these efforts …

Helping Small Business Succeed, Minnesota State University, Mankato

Business/Economics

Bibliography and photographs of a display of government documents from Minnesota State University, Mankato.

"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle

Undergraduate Review

No abstract provided.

Literary, Historical, And Socio-Economic Dimensions Of Race And Identity In The Dominican Republic: A National Delusion?, Megan Christine Harris

Inquiry: The University of Arkansas Undergraduate Research Journal

The article discusses race, racism, and self-concept in the Dominican Republic. It explains the reasons behind the present view of race, identifies links between race and Dominican economic and political issues, and explores how the unique situation of the Dominican Republic in terms of cultural history and geography has contributed to racism toward Haitians. The article also deals with the negative self-image many Dominicans have as a result of the color of their skin and their ancestry. In conclusion, it offers suggestions on revaluating race that could be applicable to not only the Dominican Republic, but also racially-segregated groups of …

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Annual Report 2006-2007, Houston Academy Of Medicine-Texas Medical Center Library

Annual Reports: 1943 - Present

This file contains the Annual Report for the library from 2006-2007.

Generational Competence And Retention : A Study Of Different Generations In Law Enforcement And How These Differences Impact Retention In The Chesterfield County Police Department, Gary Scott Edwards

Master's Theses

There are currently four distinct generations in today's workforce (Veterans, Baby Boomers, Generation X, and Millennials). This presents unique challenges for employers since each of these generations is affected and shaped by different events in their lives, which define the values they bring to work. These differences can be increasingly difficult to manage and may lead to conflicts. Significant research has been conducted in this area, but little has focused on public sector employees, specifically sworn law enforcement officers. This research examines whether generational differences observed in society as a whole are the same as those differences found in law …

Bundling Information Goods: The Case Of E-Journals, Yong Tan

Dissertations and Theses Collection (Open Access)

With the development of the Internet, e-business has become popular. Increasingly, e-journals are being sold via the Internet. E- journals have two main characteristics: one is the low marginal cost associated with access; the other is the large number of items. For the commercially motivated seller, the issue of bundling a large number of low marginal cost items so as to maximize profits needs to be dealt with. In this thesis, a solution by way of an intermediate bundle is proposed. It is found that the profit obtained under the proposed procedure is 4% to 5% higher than that under …

Moving Window Unit Root Test: Locating Real Estate Price Bubbles In Seoul Apartment Market, Shuping Shi

Dissertations and Theses Collection (Open Access)

Bubbles are characterized by rapid expansion followed by a contraction. Evans (1991) shows that stationarity tests suggested by Hamilton and Whiteman (1985) and Diba and Grossman (1988) are incapable of detecting periodically collapsing bubbles. Phillips, Wu, and Yu (2006) advanced the forward recursive unit root test which improves the power significantly in the presence of periodically collapsing bubbles. In this paper, we consider rolling window unit root test with a pre-selected optimum window. A combining use of conventional unit root test and forward recursive unit root test is suggested from the results of power comparison. Furthermore, we apply those three …

Regional Trade Agreements Revisited, Hui Chin Tan

Dissertations and Theses Collection (Open Access)

The gravity model is a workhorse for econometric studies of the impact of regional trade agreements (RTAs). Despite its initial lack of theoretical basis, the model has been successfully derived from various trade theories. The latest theoretical derivation by Anderson and van Wincoop (2003) reveals that prior gravity studies have made the critical error of omitting the multilateral resistance variable, which results in biased estimates. Other recent studies have highlighted empirical issues with the commonly used procedure of log-linearizing the gravity model and estimating the parameters using Ordinary Least Squares (OLS) regression. Silva and Tenreyro (2006) point out that this …

Emerging Near-Real Time Forage Monitoring Technology With Application To Large Herbivore Management In Mongolia, Dennis P. Sheehy, Jerry W. Stuth, Douglas E. Johnson, Jay Angerer, Douglas Tolleson

Erforschung biologischer Ressourcen der Mongolei / Exploration into the Biological Resources of Mongolia, ISSN 0440-1298

Large herbivore livestock and wildlife in Mongolia depend almost entirely for substance on forage standing crop produced each year on natural pastureland. Consequently, both livestock and wildlife are continuously subject to environmental risk, especially drought and severe winter storms, while livestock are also subject to financial risk. As consumption-based livestock production changes to commercialized livestock production, steps taken by the livestock herder to avert both environmental and financial risk to livestock can increase environmental risk to large wild herbivores. A realistic and workable pastureland and risk management system will be critical for conservation of large herbivore habitat. New technologies are …

Nova Southeastern University 2007-2008 Annual Report, Nova Southeastern University

NSU Annual Reports

No abstract provided.

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman

Conference papers

Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.

Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …

Ecotourism In Latin America: Four Types Of Birding Tours, Gregory E. Osland

Scholarship and Professional Work - Business

No abstract available

Internal Increasing Returns To Scale And Economic Growth, John A. List, Haiwen Zhou

Economics Faculty Publications

This study develops a model of endogenous growth based on increasing returns due to firms' technology choices. Particular attention is paid to the implications of these choices, combined with the substitution of capital for labor, on economic growth in a general equilibrium model in which the R&D sector produces machines to be used for the sector producing final goods. We show that incorporating oligopolistic competition in the sector producing finals goods into a general equilibrium model with endogenous technology choice is tractable, and we explore the equilibrium path analytically. The model illustrates a novel manner in which sustained per capita …

The Institutional Entrepreneur As Modern Prince: The Strategic Face Of Power In Contested Fields, David Levy, Maureen A. Scully

Management and Marketing Faculty Publication Series

This paper develops a theoretical framework that situates institutional entrepreneurship by drawing from Gramsci’s concept of hegemony to understand the contingent stabilization of organizational fields, and by employing his discussion of the Modern Prince as the collective agent who organizes and strategizes counter-hegemonic challenges. Our framework makes three contributions. First, we characterize the interlaced material, discursive, and organizational dimensions of field structure. Second, we argue that strategy must be examined more rigorously as the mode of action by which institutional entrepreneurs engage with field structures. Third, we argue that institutional entrepreneurship, in challenging the position of incumbent actors and stable …