Business Commons^™

Preparing Youth For Careers In Drone Aviation: Evaluating Washington County 4-H Drone Camps, Paul A. Hill, Aubree L. Miller, Katarina J. Aikens

Outcomes and Impact Quarterly

Drone technology presents growing career opportunities, yet youth access to education in this field remains limited. This study evaluates the Washington County 4-H Drone Camps, which aimed to equip youth in 4^th – 8^th graders with essential knowledge and skills in drone aviation. The Drone Camps focused on competencies such as drone anatomy, FAA regulations, and piloting skills. Evaluation results indicated youth improved in all competency areas after completing the camp. The Washington County 4-H Drone Camps effectively allowed youth to explore drone technologies and prepare them for a possible career pathway.

The Emergence Of Artificial Intelligence-Driven Reservation Services Analyzed Through Push-Pull-Mooring Theory And Their Potential To Enhance Tourism Experiences, Dimitra Skandali, Muhammad Ali Raza

Journal of Global Hospitality and Tourism

Artificial intelligence-based bath bed reservation services signify a novel evaluation of consumer behavior in densely populated tourist destinations. The phenomenon of overcrowded beaches, particularly during the peak summer months at well-known public beaches in Europe, has increased demand during rush hours. The research aims to clarify the key factors that influence the use of these applications, primarily on mobile phones, by applying the Push-Pull-Mooring Theory, in addition to identifying the primary causes of the high demand and the importance of staying close to the shore when sunbathing. The study emphasizes the impact of perceived risk and enjoyment on user behavior, …

Measuring Social Capital In Tourism Operation And Its Influences On Peoples’ Involvement, Kalimuththu Shanmuganathan, Nalin Abeysekera, L.P.S. Gamini, Lalith Chandralal

Journal of Global Hospitality and Tourism

This study developed a reliable scale for measuring Social Capital in the context of tourism operations and examines its influences on Peoples' Involvement. The quantitative research method was employed, and the five stages of data purification processes were performed: identification of dimensions and indicators, item-to-total correlation, and explorative factor analysis, confirmatory factor analysis, and the structural equation model. The study identifies four dimensional scales of social capital across 13 indicators: bonding social capital, social bridging capital, social linking capital, and social harmless capital, and confirms that social capital has a significant influence on peoples' involvement. As the first effort at …

The Interplay Of Website Characteristics, Attitude, And Booking Intentions For Different Hotel Websites: A Theory Of Reasoned Action Perspective, Atefeh Charmchian Langroudi, Imran Rahman, Maryam Charmchian Langroudi, John Stephan, Parisa Mohammadi

Journal of Global Hospitality and Tourism

Using the theory of reasoned action as the underlying theoretical foundation, this study examines the direct effects of compatibility, perceived usefulness, communicability, perceived risk, and perceived playfulness on attitudes toward online booking and the indirect effects of these variables on consumers’ intention to use three different online hotel booking channels - independent hotel websites, chain hotel websites, and third-party hotel websites. Additionally, this study tests the direct effect of attitude towards online booking on consumers’ intention to use the three online booking channels. Collected data from 638 participants via Amazon M-Turk was analyzed using partial least squares based structural equation …

Art Meets Commerce: How Exhibitions Shape Visitor Behavior In Tourism Shopping Centers, Xi Wang, Rui Ma, Lan Yang, Jie Zheng

Journal of Global Hospitality and Tourism

Serving as prominent leisure and entertainment platforms, tourism shopping malls have evolved their appeal by integrating art exhibition centers, thus magnifying the retail ambiance. This study dived into the correlation between the incorporation of these art centers within tourism shopping environments and the subsequent consumer propensity to visit, encompassing a meticulous evaluation of both the art exhibits attributes and art exhibition center attributes. Utilizing the technique of structural equation modeling for the analysis, this research unraveled various aspects of this interplay with 437 surveys from art exhibition customers in shopping malls. It was found that all the examined factors, with …

Exploring Strategies And Innovations In Airline Profitability Assessment: The Role Of Artificial Intelligence, Elif Degirmenci

Journal of Global Hospitality and Tourism

The airline industry's profitability assessment remains a complex yet critical aspect of strategic decision-making, spanning from hub profitability to individual flight performance. This paper explores the diverse methodologies and challenges involved in evaluating both line and network profitability, emphasizing the need for innovative approaches in reconciling variable costs associated with aircraft types and route assignments. Traditional methods are juxtaposed with innovative concepts like the Blended Aircraft Cost model, offering insights into enhancing market route profitability. Additionally, advanced methodologies such as horizontal and vertical methods are discussed, alongside the role of artificial intelligence in revolutionizing real-time profitability analysis. Through a comprehensive …

Experience Accounting To Improve Strategic Decision-Making In A Rural Resort: Application Case Report, Mats Carlbäck, Ganna V. Demydyuk

Journal of Global Hospitality and Tourism

This report explores the application of Experience Accounting (EA) to enhance strategic decision making in a rural resort, focusing on improving profitability through customer-centric financial management. This study addresses the challenges faced by small- and medium-sized enterprises (SMEs) in the hospitality industry, particularly the lack of tailored information systems for effective decision-making. By integrating the Resource-Based View (RBV) and the stimulus-organism-response (S-O-R) paradigm, EA aligns cost accounting with customer-perceived value, optimizing resource allocation to enhance customer experience and willingness to pay. The case study of a rural upmarket resort demonstrates the practical implementation of EA, revealing insights into resource consumption …

Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson

Political Science Theses and Capstones

In June of 2021, the National Collegiate Athletic Association adopted its first interim policy regarding Name, Image, and Likeness. From here, college athletes have been able to benefit from opportunities regarding their brand as an athlete. While this development has been historic in its expansion of rights to athletes, it highlights the inequities between male and female athletes. Title IX requires equal opportunity for male and female students. This research raises questions about whether NIL is increasing the disparity between male and female athletes. To answer this question, I looked at NIL data collected by Kyle Ems on the NIL …

Economic Impact Analysis For The Ut Tyler - Longview Small Business Development Center, Manuel Reyes-Loya, Cecilia Cuellar, Marilyn Young, Sara Maldonado, Pedro Gallardo-Toledo

Whitepapers and Technical Reports

This report analyzes the economic impact of the University of Texas at Tyler–Longview Small Business Development Center (SBDC) on the East Texas region. It examines both the center's operational contributions and the effects of the services it provides to local businesses. Between 2020 and 2024, SBDC-supported businesses generated approximately $49.8 million in economic output, with projections of $34.9 million more through 2027. The center's own operations contributed about $3.5 million, with additional expected output of $2.6 million. Using an input-output model, the study highlights the SBDC's role in fostering regional entrepreneurship and economic growth, demonstrating its importance as both a …

"Data Science For Digital Privacy: A Practical Guide For Non-Technical Audiences", Kayla Ahrndt

SPARK Symposium Presentations

As companies increasingly rely on consumer data for personalization and profit, the need for stronger user protections, security measures, and transparency in data practices grows. Legal frameworks must be continuously re-evaluated and updated to ensure accountability, while individuals must be equipped with the knowledge to make informed decisions about their digital presence. However, personal data privacy education remains widely inaccessible due to the technical language and the effort required to navigate complex policies. This project, presented in both zine and blog formats, addresses this gap by providing clear, actionable, and accessible recommendations for data privacy and personal cybersecurity. As an …

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

Smart Strategies: The Impact Of Social Media And Ai In Modern Marketing, Waverly O. Smith

Student Publications

In recent times, social media and artificial intelligence (AI) have become increasingly popular in the world of marketing. With these technologies, companies can more efficiently and effectively find consumers and create tailored product advertisements. AI has helped companies segment consumers, identify trends, and predict consumer needs. Social media has created a platform in which companies can connect with consumers and gain direct feedback. Additionally, it has created a space in which anyone can become an influencer or market a product. With the evolution of technology and digital marketing, it has also become increasingly important for companies to use high quality …

Graduate School Blog - April 2025 Volume 1, Cynthia Haynes

UofM Grad School Blog

The April 2025 UofM Graduate School Blog highlights a month full of events, stories, and celebrations, beginning with Dr. Deborah Tollefsen’s personal graduate school journey, shared during the “Is Graduate School Right for Me?” virtual workshop an inspiring narrative of resilience, mentorship, and finding purpose through education. This edition also spotlights Graduate Student Appreciation Week, featuring a robust lineup of events such as a virtual town hall, resume and job market workshop, student social and awards ceremony, study session, and social dinners all designed to support, celebrate, and connect the UofM graduate student community. With opportunities to hear from …

The Evolution Of Tyler's Housing Market: A Decade Of Transformation, Manuel Reyes-Loya, Cecilia Cuellar

Hibbs Brief

This brief reviews recent trends in the Tyler, Texas, housing market, noting a shift from rapid post‑pandemic price increases toward greater market balance in early 2025. With more homes for sale and longer selling times, housing conditions are stabilizing, though high mortgage rates continue to challenge affordability. Ongoing population growth and economic activity support continued demand for housing.

The Use (And Misuse) Of Tariffs In North America: A New Trade War?, Maroula Khraiche, Armando R. Lopez-Velasco, Jean-Baptiste Tondji

Economics and Finance Faculty Publications

Trade wars may have started. At the time this report was published, the Trump administration had threatened, then paused, a 25 percent tariff on Canadian and Mexican goods. Before the pause, Mexico and Canada were preparing retaliatory tariffs. After the pause, Trump ordered a 25 percent import tax on all steel and aluminum entering the United States to start in March 2025 and announced a plan for tariffs on US trading partners. In this brief, we document the different perspectives and economic consequences of North American trade wars and beyond.

Corsets Of Empowerment, Dorsa Farzi

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

This project explores the intersection of fashion and activism, using contemporary design to reflect on significant women’s rights movements from around the world. This exhibition presents four uniquely crafted corsets, each representing a pivotal movement, from the Suffragette era to the ongoing fight for gender equality in Iran. Through modern aesthetics, innovative construction, and symbolic details, this project transforms clothing into a medium for dialogue and advocacy. Fashion becomes more than just design—it becomes a powerful tool for storytelling, sparking awareness, and encouraging new perspectives on gender equality and activism.

This project was exhibited at the Robert Hillestad Gallery, University …

Exploring The Web And Language Accessibility Of Medical Tourism Providers’ Websites: Implications For Online Marketing And Patient Recruitment Practices, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers

Faculty Submissions

Background: Web accessibility as an attribute of the digital presence of organizations has been studied across domains and contexts. Our study aims to add to existing lines of research inquiry by examining the web and language accessibility of medical tourism provider (MTP) websites commonly used to market and promote international medical tourism treatments and services globally.

Objective: This study aims to (1) systematically analyze the web and language accessibility of MTP online health messages and (2) discuss challenges and implications for medical tourists’ user experiences when seeking health information online.

Method: We conducted an exploratory quantitative content analysis of web …

The Role Of Affordable Housing In Enhancing Tenants' Economic Stability In Connecticut: A Focus On Income, Employment, And Housing Stability, Osaid Zubi

Dissertations

This study examined the role of affordable housing in promoting economic stability among low- and moderate-income households in Connecticut. Focusing on income security, employment opportunities, and housing retention, this research highlighted the significance of affordable housing as a means to alleviate financial strain, support job retention, and foster community resilience. Utilizing a phenomenological approach, the study gathered insights from tenants, policymakers, and developers through conducting interviews and a focus group. Connecticut was chosen as the study site due to its high cost of living and affordable housing shortage, exacerbated by its proximity to New York City. Findings underscore the economic …

State Of Women In The Media: A Look At Kenya, Tanzania, And Uganda - Policy Brief 2025, Hesbon Owilla, Nancy Achieng' Booker, George Nyabuga, Shitemi Khamadi, Alykhan Peermohamed, Clare Mogere, Pauline Muriuki

Graduate School of Media and Communications

In 2023, Aga Khan University’s Graduate School of Media and Communications (AKU-GSMC) undertook a study examining the representation of women in East African news media organisations with a focus on the coverage and portrayal of women in prominent newspapers, television, and digital news platforms across Kenya, Uganda, and Tanzania. The study specifically sought to assess gender representation within the media workforce, the distribution of leadership roles and responsibilities in media companies, and the way women are covered and portrayed in the media. Using content analysis, the study reveals that women are frequently underreported in news stories and disproportionately portrayed in …

Essays On Empirical Asset Pricing, Qi Fan

Dissertations and Theses Collection (Open Access)

My dissertation consists of three studies on how investor behavior affects the outcomes in financial markets. The first study focuses on the investors’ limited capacity on processing the complicated information transmitted through interconnected firms. The other two studies explore the investor heterogeneity on preferred time of trading, due to their personal traits or irrational judgements on the market conditions.

In Chapter 2, I focus on the return predictability across economically linked firms, due to investor limited attention. I document significant outperformance of stocks whose industry peers currently experience salient (attention-grabbing) gains, especially for those with strong social ties. The long-short …

The Impact Of Sustainable Urban Development On The Issuance Of Urban Investment Bonds, Xinglin Shou

Dissertations and Theses Collection (Open Access)

Investment, export, and consumption have been viewed as the three driving forces behind economic development in China. Among these, investment has remarkably contributed to the urbanization in the context of China's sustained growth and development. Urbanization involves the mergingof large and medium-sized cities with surrounding areas, renovation of shantytowns and aging urban neighborhoods, and transformation of rural regions into urban areas, culminating in the establishment of a unified market. Such advancements have promoted infrastructure projects that are spearheadedby local governments and aligned with urbanization, thus catalyzing the growth of China's real estate industry, stimulating the Chinese economy, andextending the urbanization-related …

The Impact Of Awards And Honors On Project Bidding, Ren Wang

Dissertations and Theses Collection (Open Access)

This dissertation conducts a systematic study on the successful transformation and upgrading of China's automotive industry over the past decade, especially the remarkable progress made in the field of Electric and Intelligent Vehicles, and examines how China's automotive industry chain has seized the historical opportunity of the great transformation of the global automotive industry by “Four Modernizations”—electrification, intelligentization, lightweighting and modularization along the path of "Independent Innovation", and realized the overall improvement of both corporate performance and industrial strength under the synergy of strategic investors.

China has newly become the world's largest automotive exporter and successfully built up an advantageous …

Research On The Impact Investment Evaluation System For Photovoltaic Power Generation Projects, Shumeng Tong

Dissertations and Theses Collection (Open Access)

This study aims to put forward a more comprehensive and scientific impact of photovoltaic power generation project investment evaluation system, in order to make up for the inadequacy of existing research, for photovoltaic power generation project investment decision-making to provide a more powerful support. The conclusions and contributions of this study are as follows.

（1）Build impact of photovoltaic power generation project investment evaluation system, can comprehensively reflect more interests related subject of value, makes up for the traditional investment evaluation tend to focus on economic benefit analysis of the defects.

（2）The impact investment evaluation system of this study highlights the …

Impact Of Supervisor Support And Organisational Support On Individual Employee Engagement In Environmental Organisational Citizenship Tasks, Yuen Mei Susan Chong

Dissertations and Theses Collection (Open Access)

With the rising importance of sustainability in the light of climate change challenges and the rising voices of society, government and investors (UNEP, 2024a, 2024b) as well as the recent report that 2024 was the warmest year on record (Bardan, 2025), organisational sustainability is growing in importance and can be achieved when the organisation is able to contribute to sustainable development by achieving the triple bottom line of economic, environmental and social/human performance simultaneously i.e. profit, planet and people (Boyer et al., 2016; Hart & Milstein, 2003a; Kim et al., 2016a; Spreitzer et al., 2012). The triple bottom line with …

Flow Experience In Immersive Tourism Performance: Antecedents And Tourists’ Satisfaction, Xiaoli Zhu

Dissertations and Theses Collection (Open Access)

With the deep integration of culture and tourism, immersive tourism performance has emerged as a new form of experiential consumption and has gradually become an essential vehicle for shaping destination branding and enhancing tourists’ cultural identity. By breaking the boundaries of traditional stages and integrating spatial construction, narrative mechanisms, and multidimensional interactive experiences, immersive performances create a sense of presence and immersion for tourists. This study focuses on the mechanism influencing tourists’ flow experience and satisfaction in immersive tourism performances. A theoretical model incorporating authenticity, interactivity, sense of presence, and value congruence was constructed and tested to reveal how multidimensional …

Risk Management For Semiconductor Manufacturing Equipment Suppliers Within Rapid Changing International Environment: An Empirical Study, Youbing Cao

Dissertations and Theses Collection (Open Access)

Semiconductors, as a key upstream component in the electronics and information industries, have attracted global attention from nations and corporations due to their vast market values. The emergence of global semiconductor supply chains has fostered specialized industrial divisions, such as semiconductor materials, semiconductor manufacturing equipment, and semiconductor fabrication. While China’s semiconductor industry holds certain global market shares across various sectors, it still lags in advanced technologies and high-end markets. Since 2018, the United States has imposed increasing tariffs and export restrictions on many Chinese firms (known as the US-China trade war) to prevent technology outflows, leading to substantial uncertainties that …

Transforming The Feminist Movement – How Female Celebrities Influence The Economic Power And Consumer Behaviors Of Women, Erin Lewantowicz

Senior Theses

This thesis explores the evolving relationship between feminism, economic power, and celebrity culture in the 21^st century. Through an examination of three key industries—entertainment, athletics, and influencers—this study highlights how female celebrities like Taylor Swift, Caitlin Clark, and Alix Earle act as catalysts for significant shifts in women’s economic and consumer power. Taylor Swift’s impact on the entertainment industry, Caitlin Clark’s role in redefining women’s sports, and Alix Earle’s influence on the social media marketing landscape illustrate the growing authority of women as consumers and change-makers. Utilizing social media, brand partnerships, and unprecedented fan engagement, these women transcend traditional …

The Impact Of Ai Usage On Employee Work Outcomes: The Mediating Roles Of Personal Control And Job Insecurity And The Moderating Role Of Ai Trust, Tiantian Wang

Dissertations and Theses Collection (Open Access)

The widespread application of artificial intelligence (AI) technology in the workplace offers significant potential for process optimization andperformance improvement. However, the psychological mechanisms throughwhich AI usage affects employee outcomes remain underexplored. To address this gap, the present study investigated a sample of 170 employees froma media company in China, utilizing a three-wave longitudinal survey design. Specifically, this study examined how AI usage influenced employee creativity and task performance improvement through two mediatingmechanisms: the enhancement of personal control in problem-solving and the elicitation of job insecurity. Furthermore, the moderating role of trust in AI inthe relationship between AI usage and job …

2025 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2025.

Woven By Culture: A Comparative Study Of Traditional Dress Across Regions And The Societal Forces Behind Fashion, James T. Granger

Senior Theses

This study attempts to examine how societal influences that different countries have obtained from years past affect their traditional fashion. By sketching 200 traditional female dresses from every sovereign country in the world, I have taken the time to analyze and create depictions of their sociological and stylistic choices. I have chosen to examine the countries of Cambodia, Republic of Congo, Croatia, Cuba, Finland, Iran, Kazakhstan, Mongolia, Panama, and Tonga as they all represent different regions of the globe. Breaking down each of their dresses into their specific garments and accessories is essential to better understand the culture and the …