Business Commons^™

Does Political Giving Impact Shareholder Wealth? Evidence From State Campaign Finance Reforms, Douglas Brian Blank Ii

Doctoral Dissertations

Does corporate political giving actually affect shareholder wealth? While firms value political participation, some lawmakers oppose corporate involvement in politics. Yet, the existing literature has established a correlation between campaign finance and corporate outcomes without fully documenting a causal relation. I use an innovative database of political giving to exploit changes in state campaign finance laws as an exogenous shock to political giving. Specifically, I use the staggered adoption of externally imposed legal limits to political giving across U.S. states to expose how shareholder wealth responds. I find shareholder wealth declines following legally imposed reductions in political giving. The causal …

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.

Is Big Press Tougher On "She"-Eos?, Kenan G. Smith

Chancellor’s Honors Program Projects

No abstract provided.

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …

Effects Of Optical Sensing And Variable Rate Technology On Nitrogen Fertilizer Use, Lint Yields, And Profitability In Cotton Production, Melissa Reynolds Stefanini

Masters Theses

Nitrogen (N) fertilizer is expensive and can be harmful to the environment. Precision agriculture (PA) has the capability to reduce the amount of excess N from crop production released into the environment, increase net returns to the grower, and reduce the risk of profit loss due to spatial and temporal variability. The objectives of this study were to evaluate the profitability, risk management potential, and N use efficiency of using real-time optical sensing with variable-rate technologies (VRT) to manage spatial variability in cotton production. Data collected from 29 field trials in Tennessee, Louisiana, Mississippi, and Missouri from 2011 to 2014 …

A Theoretical And Experimental Investigation Of Efficiency, Equity, And Uncertainty In Tournaments, Nicholas Busko

Doctoral Dissertations

This dissertation consists of three essays centered around labor incentives that arise in relative compensation contracts. Chapter 1 poses the question: if devotion to a core competence were truly optimal, why would firms do otherwise? We argue that the behavior of drifting from the core may be motivated by the competitive incentives faced by managers who seek to rise within a firm. We find competition creates an incentive for a manager to look for less correlated opportunities that pull the firm in a new direction. In a symmetric equilibrium all managers behave this way, leading to lower expected output for …

Theory And Experiments Exploring Behavioral, Financial, And Public Economics, Matthew John Mcmahon

Doctoral Dissertations

I study three questions which relate to one another only in that each explores facets of economics. First, I theoretically examine the conditions under which introducing an impure public good decreases total public provision. I introduce a central planner who can tax the private good to correct this and identify the market characteristics that typify this scenario. Second, I test the two standard competing dividend puzzle hypotheses using a laboratory experiment. Evidence from the lab, including variables unobservable in the field, reinforces empirical work supporting the outcome model over the substitute. Last, I obscure from dictators information regarding recipients' income …

Local Foods Purchasing In The Farmers' Market Channel: Value-Attitude-Behavior Theory, Christopher Thomas Sneed

Doctoral Dissertations

From farmers’ market booths to kitchen tables, demand for locally-produced foods has increased significantly over the last decade. Yet, despite increasing popularity of local foods, theoretically-based research of this topic has just begun.

This study fills this gap in literature and broadens the current research base by utilizing Value-Attitude-Behavior Theory to explore local foods purchasing in the farmers’ market channel. The impact of four values (food novelty, food safety, civic engagement, and environmental concern) on consumers’ attitudes regarding farmers’ market design perceptions, farmers’ market social perceptions, and local foods quality perceptions are examined. In turn, the impact of these attitudes …

The Dissolution Of Effective Leadership: A Multiple-Case Study Analysis Of Destructive Leadership, Joshua B. Leonard

Chancellor’s Honors Program Projects

No abstract provided.

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

State Space Modelling Of Dynamic Choice Behavior With Habit Persistence, Kang Bok Lee

Doctoral Dissertations

In this dissertation, I present a new approach to capturing dependence across time in dynamic choice data. To achieve this, I develop a state space dynamic choice model and a novel algorithm to fit the data. Instead of capturing dependence in outcomes through lagged response variables, referred to as state dependence, I introduce a lagged utility term through the latent state equation. The lagged utility term captures habit persistence, which has not been explored directly in earlier models (Heckman, 1981b). The autoregressive nature of the lagged utility provides a significantly richer summary of prior utility than a lagged outcome variable. …

The Implications Of Distance And Envy In Organizations: An Exploration Of Leader-Member Exchange And Organizational Citizenship Behaviors, Taylor K. Odle

Chancellor’s Honors Program Projects

No abstract provided.

The Future Of Bitcoin: Mapping The Global Adoption Of World’S Largest Cryptocurrency Through Benefit Analysis, James K. Darlington Iii

Chancellor’s Honors Program Projects

No abstract provided.

What Constitutes "Success" For Professional Musicians?, Jonathan M. Brown

Chancellor’s Honors Program Projects

No abstract provided.

Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans

Doctoral Dissertations

This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their attitudes toward them. By conducting …

Sec Football Away Game Consumption: The Roles Of Motives, Subcultural Identification, Contextual Dimensions And Destination Image In Sport Tourism, Robert Bruce Daniell

Doctoral Dissertations

The popularity of college football, specifically Southeastern Conference (SEC) football, is at an all-time high. Extant research analyzes consumer behavior in sport consumption settings; however, the away game sport tourist is often overlooked. Given the economic impacts associated with sport tourism, a deeper understanding of the college football sport tourist is desirable. This study utilized a research model grounded in social identity theory and motivation theory to examine the relationships among various sport consumption motives, subcultural identification, and destination image applied to SEC football away game sport tourists.

The results of the study indicate that SEC football away game sport …

Intensity Of Adoption Of Direct Marketing Strategies Among Fruit And Vegetable Farmers In Tennessee, Carey Ann Wolanin

Masters Theses

Consumer interest in fresher foods has increased over the past few years and has stimulated the growth of direct-to-consumer outlets. Tennessee currently hosts many types of direct food outlets, including farmer markets, CSAs, roadside stands, and pick-your-own operations. Using data from a 2011 survey of Tennessee fruit and vegetable producers, factors associated with the percentage of sales fruit and vegetable producers make through direct-to-consumer outlets or intensity of adoption of direct-to-consumer marketing strategies are evaluated using fractional logit and logit regressions. Findings suggest that the percentage of sales a producer makes through direct-to-consumer outlets is associated with farmer age, the …

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross

Chancellor’s Honors Program Projects

No abstract provided.

Corporate Humanitarian Partnerships, Rebecca C. Keyes

Chancellor’s Honors Program Projects

No abstract provided.

Cultural Anthropological Research In The Business Environment, Caitlin Farmer

Chancellor’s Honors Program Projects

No abstract provided.

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …

Integrity, Self-Control, And The Impact Of Ego Depletion On Counterproductive Behavior, Joshua D. Bazzy

Doctoral Dissertations

Although integrity has been found to significantly predict job performance and counterproductive behaviors, the constructs that underlie it have remained unclear. Personality, specifically conscientiousness, has been linked to integrity most consistently, but only accounts for a small amount of integrity’s variance. Research points to a relationship between integrity and self-control, but this has not been investigated.

The present investigation examined the nature and implications of this relationship. Results found that self-control contributed significantly to the variance in integrity beyond conscientiousness and the other dimensions of personality. Indeed, the addition of self-control to the model, essentially eliminated conscientiousness as a significant …

The Impact Of Cultural Distances On The Country Selection Process, Alan Blizzard

Chancellor’s Honors Program Projects

No abstract provided.

Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson

Chancellor’s Honors Program Projects

No abstract provided.

The Trans-Pacific Partnership And Japanese Politics, Eliot Francis Watson

Chancellor’s Honors Program Projects

No abstract provided.

The Relation Between Globalization And Personal Values Across 53 Countries And 28 Years, Irina Florentina Cozma

Doctoral Dissertations

The aim of this research is to examine the relation between the change in globalization and change in personal values (work and general life values). An analysis across 28 years and 53 countries suggests that changes in different personal values have different relations with the change in globalization. Moreover, this relation is influenced by the demographic characteristics of the sample. The present research contributes to the literature in the following ways: 1) linking globalization (an economic concept) and personal values (a psychological concept), 2) providing an analysis of the relation between the change in personal values and the change in …

Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield

Masters Theses

This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …

Complex Adaptive Systems Theory Applied To Virtual Scientific Collaborations: The Case Of Dataone, Arsev Umur Aydinoglu

Doctoral Dissertations

This study is the exploration of the emergence of DataONE, a multidisciplinary, multinational, and multi-institutional virtual scientific collaboration to develop a cyberinfrastructure for earth sciences data, from the complex adaptive systems perspective. Data is generated through conducting 15 semi-structured interviews, observing three 3-day meetings, and 51 online surveys. The main contribution of this study is the development of a complexity framework and its application to a project such as DataONE. The findings reveal that DataONE behaves like a complex adaptive system: various individuals and institutions interacting, adapting, and coevolving to achieve their own and common goals; during the process new …

"Motorbike Guide For Westerners": Entrepreneurial Development And The Creation Of A Cultural Tourism Product In Transitional Vietnam, Karl Russell Kirby

Masters Theses

Vietnam is undergoing economic transition from a command economy to an economy with greater market characteristics. Transition is fundamentally reshaping the country through economic liberalization and increased exposure to foreign markets. The Vietnamese are developing institutions necessary for market growth and international tourists are arriving in ever-larger numbers. This research project is a case study of businesses that provide guided motorbike tours and evaluates the businesses based on two criteria: as a study of institutional growth during economic transition and as an examination of tourism production through guide interpretation. The author interviewed and observed sixteen guides in Vietnam—from Dalat in …

Exploring The Effectiveness Of Environmentally Sustainable Practices In Municipal Government: A Case Study Of The City Of Knoxville’S Department Of Parks And Recreation, Anthony Michael Brown

Masters Theses

Sustainability practices produce programs and services that meet current needs while preserving the environment and natural resources for the future. City parks and recreation departments are facing budget shortfalls and increasing expectations from customers. Governments are now embracing sustainability practices to create financial savings while also fostering relations with customers.

The purpose of this single case study was twofold: (1) to examine the effectiveness of one city department’s strategies in outsourcing its environmental sustainability program through a performance contract with Ameresco; and (2) to examine the perceptions of key department employees about the effectiveness of the sustainability initiative. A …