Business Commons^™

Escaping The Promotion Trap: A Machine Learning Framework For Brand Equity Preservation In Beverage Cpg, Lucas P. Jones

Data Science Undergraduate Honors Theses

When companies acquire beverage brands, they typically value them based on total sales revenue. This traditional approach treats all sales equally over time, whether they are driven by genuine consumer demand or temporary discounts. This is important because while promotions can boost short-term sales, they tend to erode brand value over long periods of time. The measurement problem extends to acquisitions, where buyers lack the tools to distinguish real consumer demand from artificial promotional inflation.

This thesis develops a framework to separate genuine baseline demand from promotional dependence using Nielsen scanner data covering 189 beverage brands across 188,304 weekly observations …

Do I Have To Know Someone? The Impact Of Factors Beyond The Playing Field That Affect Mlb Hall Of Fame Voting., Jackson Wollscheid

Economics Undergraduate Honors Theses

With the creation of WAR (Wins above Replacement), it has created an index to measure the player’s value using a variety of statistics relevant to that player’s position. The higher a player’s career WAR then the greater the impact that player had on the game during his career. However, players are not simply inducted into the Hall of Fame on this measure of value but on voting from members of the BBWAA (Baseball Writers’ Association of America). This research investigates external factors outside of standard playing statistics’ influence on Hall of Fame voting, including team affiliation, career length, and other …

Techno-Imagination: Elevating Creativity Through Xr And Ai, Christopher Spitzer

Creativity and Change Leadership Graduate Student Master's Projects

Techno-Imagination: Elevating Creativity Through XR and AI explores the history of creativity and computing technology, supported by research and academic literature, and looks at the possibilities of a convergence between the two. In parallel, a brief biographical story of the author shares how a passion for creativity emerged, along with a growing interest in science and technology—specifically extended reality—which ultimately came together in the creation of this master’s project. The project also highlights how the Creative Problem Solving (CPS) process was used alongside AI bots and twenty research-based creative thinking skills in developing the business model canvas. Finally, the outcome …

You Can’T Spell Audit Without Ai: The Current Uses Of Artificial Intelligence In Audit, Jena Perkins

Senior Honors Theses

The accounting profession continuously adapts to the innovations provided by the broader context in which it exists. Artificial intelligence (AI) is a forerunner among tools used to enhance and optimize auditing services within the accounting profession. The realm of AI offers advancements to procedures used within an audit to detect misstatements. Based on the proprietary platforms developed by Big 4 accounting firms, AI is a key component in maintaining an advanced approach towards auditing.

The Application Of Natural Language Processing Towards Auditing Of Unstructured Data: A Design Science Approach, Dennis K. Amoatey

Electronic Theses and Dissertations

Financial auditors must manually review large volumes of unstructured text that may include contracts, internal policies, footnotes, and journal entry descriptions. This time-intensive process introduces risk of human error and inconsistency. Despite advances in automation, no systematic approach exists for applying Natural Language Processing (NLP) to this problem at scale. Using a design science approach, this study develops a framework that demonstrates how NLP techniques can be incorporated across key phases in the audit process, including planning, internal controls evaluation, evidence gathering, and reporting. Initial evaluation through expert feedback had a mix of responses. While some argued difficulty with data …

Editorial: El Juego De Rol Como Instrucción Para La Inmortalidad, Romano Ponce Díaz

Journal of Roleplaying Studies and STEAM

El presente número del Journal of Roleplaying Studies and STEAM examina la convergencia entre las prácticas lúdicas, el diseño narrativo y los procesos de mediación sociocultural en la investigación contemporánea. Las contribuciones reunidas en este número abordan el juego de rol como un dispositivo de producción de conocimiento, intervención psicoeducativa y reelaboración de representaciones culturales. Nos podemos atrever a señalar que la educación es la convergencia entre la ludología, las ciencias sociales, los estudios visuales y el análisis cultural; entendiendo a la educación como la actividad consciente e intencionada de transmitir información y conocimientos a las siguientes generaciones.

The Functions Of Role- Playing Games: How Participants Create Community, Solve Problems And Explore Identity, De Sarah Lynne Bowman (2010) [Reseña De Libro], Cristo Leon

Journal of Roleplaying Studies and STEAM

The Functions of Role-Playing Games: How Participants Create Community, Solve Problems and Explore Identity, by Sarah Lynne Bowman, is an ambitious, wide-ranging, and still necessary work for role-playing game studies. Published in 2010, the book proposes that role-playing and roleplaying games fulfill three main social and psychological functions: creating community, facilitating problem solving, and enabling the exploration of identity. Bowman develops this thesis through a combination of theoretical review, cultural reflection, and participant-observer ethnography, based on interviews with players of tabletop role-playing games, live-action roleplaying games, and virtual environments. Organized into seven chapters, the book moves clearly from the …

3d: Dragones, Dados Y Deseos. Rituales En Las Comunidades Roleras De Bogotá, Francisco Gonzalez Buitrago

Journal of Roleplaying Studies and STEAM

¿Qué ocurre cuando la ficción deja de ser solo entretenimiento y se transforma en refugio, ritual y espacio de transgresión? Este artículo analiza los hallazgos de una etnografía y un ejercicio de cartografía social en torno a comunidades roleras de Bogotá, mostrando cómo jóvenes y adultos reconfiguran sus vidas cotidianas a través del juego de rol.

Lejos de limitarse al escapismo, las partidas se convierten en escenarios simbólicos donde caben la negociación, la crítica y la catarsis. En una ciudad marcada por la incertidumbre generacional y las tensiones entre género, clase y territorio, las campañas de rol permiten reimaginarse a …

Los Juegos De Rol Como Una Herramienta Psicoeducativa, Víctor E. Quintana Villarreal

Journal of Roleplaying Studies and STEAM

Los juegos de rol han funcionado durante mucho tiempo como un medio para compartir y crear historias en conjunto con colegas y amigos. De ellos, se desprenden también habilidades y herramientas fundamentales para la vida, por lo que un método para sistematizar estos juegos de tablero y dados a funciones educativas es necesario para potenciarlos como herramientas psicoeducativas.

La siguiente, es una propuesta planteada desde el marco constructivista para generar espacios con los juegos de rol como eje central del aprendizaje, y se relatan a través de un marco teórico, seguido de una proposición metodológica, una serie de pasos para …

Practicing Conflict Transformation Skills Through Role-Playing Games For Diversity, Equity, And Inclusion In Higher Education, Alexandra Schreiber, Kjell H. Hugaas, Sarah L. Bowman

Journal of Roleplaying Studies and STEAM

No abstract provided.

Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 5 [2026], Número 1 (Issue 1), Romano Ponce-Díaz Phd, Cristo Leon, Ivan Avila, Sarah Lynne Bowman, Kjell Hedgard Hugaas, Alexandra Schreiber Ma, Jaime Eduardo García Maya, Víctor Emmanuel Quintana Villarreal Vic Emma, Francisco Gonzalez Ing., Daniel Romero Benguigui, Antonio Roda-Martínez

Journal of Roleplaying Studies and STEAM

El presente número del Journal of Roleplaying Studies and STEAM examina la convergencia entre las prácticas lúdicas, el diseño narrativo y los procesos de mediación sociocultural en la investigación contemporánea. Las contribuciones reunidas en este número abordan el juego de rol como un dispositivo de producción de conocimiento, intervención psicoeducativa y reelaboración de representaciones culturales. Nos podemos atrever a señalar que la educación es la convergencia entre la ludología, las ciencias sociales, los estudios visuales y el análisis cultural; entendiendo a la educación como la actividad consciente e intencionada de transmitir información y conocimientos a las siguientes generaciones.

Martin Heidegger …

Fighting Against Recruitment Scams: Theory-Driven Supervised Learning And Empirical Analysis For Digital Fraudulent Recruitment Posting Behavior, Tom (Tianteng) Wang, David (Jingjun) Xu, Keng Siau, Zhongju (John) Zhang

Research Collection School Of Computing and Information Systems

The number of recruitment postings on digital recruitment hiring platforms has increased since the COVID-19 pandemic. However, the weak surveillance and operations of these platforms, combined with the fact that most job seekers have relatively low vigilance and a strong desire for recruitment offers, enable scammers to easily deceive job seekers for their money and confidential information. In this work, we combine prevailing text mining techniques (i.e., ChatGPT with prompting engineering and supervised machine learning) with interpersonal deception theory (IDT) from social science to design an interpretable IT system to predict fraudulent recruitment postings on digital recruitment-hiring platforms. We compare …

It's Not Nde Without U And X: Preparing For Change With Inclusive Research, Sanjeet Mann, Heather L. Cribbs

Library Faculty Publications & Presentations

The upcoming Next Discovery Experience (NDE) introduces major changes to how users search, interpret information, and navigate Primo. Preparing for NDE is an opportunity to center the diverse students and faculty who rely on discovery systems every day, ensuring that their lived experiences, accessibility needs, and research practices guide interface design, configuration, and communication. This session presents a consortial approach to NDE readiness that positions students and community members as partners in the development process. We describe strategies for creating ethical and rigorous UX research workflows that include IRB approval, purposeful recruitment, accessible study design, and clear documentation on the …

Consistency-Based Computing Of Fuzzy Eigenvalues And Fuzzy Eigenvectors: Method And Application, Kamala. R. Aliyeva Prof., Nihad Mehdiyev, Shamil Mehdi

Chemical Technology, Control and Management

The computation of eigenvalues and eigenvectors under uncertainty is a fundamental problem in fuzzy linear algebra and decision analysis. When matrix elements are represented by fuzzy numbers, classical spectral methods cannot be directly applied due to nonlinearity, ambiguity in ordering, and the propagation of uncertainty. Moreover, in many practical applications, particularly those involving pairwise comparison matrices, the reliability of eigenvalue-based results strongly depends on the consistency of the underlying data. This paper proposes a consistency-based framework for computing fuzzy eigenvalues and fuzzy eigenvectors that explicitly integrates consistency analysis into the spectral derivation process. The proposed method preserves the fuzzy structure …

Volume 12 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Exploring Gender As An Analytical Framework In The 2018-2019 Revolution And Ongoing Civil War: The Role Of Gendered Violence And Sudanese Women's Resistance, Ami John

Butler Journal of Undergraduate Research

This paper will interrogate the intersection of gender, war, and political upheaval within Sudan while focusing on the role of women in both the 2019 resistance and the ongoing conflict and revolution. By the end of 2018, mass protests had called for the ousting of Omar al-Bashir, the long-standing Sudanese president. This event set off a chain reaction which led to events that fueled the long-standing rivalry between the two militant groups that were active in Sudan, the Rapid Support Forces (RSF) and the Sudanese Armed Forces (SAF). The tension caused by this rivalry created unforeseen circumstances for the local …

Front Matter And Table Of Contents, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

2026 - The Thirtieth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the 30th Annual Symposium of Student Scholars, held on April 22-24, 2026. Includes abstracts from the presentations and posters.

Swosu Research And Scholarly Activity Fair 2026, Swosu Office Of Sponsored Programs

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the University Research and Scholarly Activity Committee (URSAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University, we are pleased to welcome you to the Thirty-Fourth SWOSU Research and Scholarly Activity Fair.

Northern Rainstorm Belt And Response Strategies, Jianping Huang, Xiaodan Guan, Xiaohuang Liu, Xiaohan Shen, Xiaojie Liu

Bulletin of Chinese Academy of Sciences (Chinese Version)

In the summer of 2025, the Northern Rainstorm Belt stretching from eastern Northwest China to the Northeast region exhibited a significant increase in summer precipitation and rainfall frequency over northern China. Cities in the north were frequently struck by extreme rainstorms, resulting in prominent disasters such as “floods in drylands and urban waterlogging”. Northern China spans a vast territory, serving not only as a major grain-producing area and a densely populated region but also as an ecological security barrier that connects the farming-pastoral ecotone and the Loess Plateau. Its stability has nationwide implications. Therefore, comprehensively enhancing flood control capacity, strengthening …

Emergent Dynamics In Multiplex Social Networks: Agent-Based Modeling Of Information Diffusion For Misinformation Control, Harshvardhan Prabhakar Ghongade, Anjali Ashokrao Bhadre, Shivani Agarwal, Harjitkumar Uttamrao Pawar, Harshal Subhash Rane

Northeast Journal of Complex Systems (NEJCS)

Information misrepresentation is widespread in multi-layered social networks which provide multiple avenues to communicate information. As such, it presents significant opportunities for both information integrity and public discourse to be undermined by disinformation. This paper outlines a new agent-based model, developed to capture emergent dynamics of multi-layered social networks and to help identify technical means to mitigate information misrepresentation in complex systems. A key component of this research includes a novel Multi-Layer Information Diffusion Model (MLIDM), integrating both cross-layer communication among agents, as well as heterogeneous agent behaviors and adaptive intervention strategies. Our methods employ a three-stage process to model …

Modeling Flood-Induced Cascading Disruptions In The Indian Electronics Supply Chain Using Influence Network Analysis, Surendra Orupalli, Hiroki Sayama

Northeast Journal of Complex Systems (NEJCS)

This study investigates flood induced disruptions in the Indian electronics supply chain using influence network analysis. Monsoon floods are recurring hazards that significantly impact economic activities, logistics, and industrial productivity. This study integrates district-level rainfall data (2020 to 2025) with supply chain network models to quantify cascading failures. The methodology applies rainfall thresholds (≥ 300 mm/month) to identify flood-prone districts and constructs a stochastic influence matrix representing inter-firm dependencies. Flood propagation dynamics are modeled iteratively with a propagation coefficient (α = 0.6) and convergence threshold (ε = 10⁻⁴). The resulting disruption profiles are mapped onto company-level revenues calibrated to India-specific …

Ownership Duration In The U.S. Business Jet Market, Yuchen Hu

SACAD: Scholarly Activities

This study analyzes ownership duration in the U.S. business jet market using FAA registry data as of February 16, 2026 (N=12,359). The analysis reveals a structured distribution with a mean of 5.86 years and a median of 5.00 years. Crucially, retention varies by acquisition status: new aircraft owners exhibit an average hold of 7.36 years, whereas pre-owned aircraft holders show a significantly higher turnover of 5.11 years, with most resales occurring within a 3–7-year window. These findings suggest that ownership behavior is driven by structured asset management and lifecycle planning, providing a predictive framework for identifying aircraft replacement and trade-in …

Modeling Bitcoin Dynamics Using Differential Equations, Boone M. Fleenor

Departmental Honors & Graduate Capstone Projects

In this thesis, we develop and analyze two nonlinear systems of ordinary differential equations to model Bitcoin price dynamics. Analytical techniques are used to obtain exact or approximate solutions where possible. Then, numerical simulations using a fourth-order Runge–Kutta method are employed to explore system behavior beyond analytically tractable regimes. Finally, model outputs are compared to historical Bitcoin price data using normalized and resampled time series. These results suggest that deterministic models can provide meaningful insight into the structural behavior of Bitcoin markets, while highlighting the need for stochastic or time-dependent extensions for more realistic modeling.

Developing Strategies For Pce Outreach, Mariah Blankenbaker, Gordon Carlson, Daniel Adesoji, Levi Eck

SACAD: Scholarly Activities

In collaboration with Professional and Continuing Education (PCE), we produced projects to automate their internal tasks, as well as to promote their services. By taking advantage of software techniques, we bridged live-action footage with 2D and 3D computer visuals for promotional material. In addition, we researched the capabilities of creating a custom Generative Pre-trained Transformer (GPT) and trained it to analyze and interact with thousands of industry datapoints.

Application Identification With Pfsense, Snort, And Openappid In Academic Lab Networks, Minh-Khanh Vu

Journal of Cybersecurity Education, Research and Practice

This paper evaluates the practical capabilities and limitations of a widely used open-source network security stack—pfSense firewall, Snort Intrusion Detection System (IDS), and OpenAppID detectors—in academic cy- bersecurity laboratories and small-to-medium enterprise (SME)-like environments. In a controlled virtual testbed, we measure application-level and feature-level identifi- cation performance for major applications (Facebook, YouTube, Zoom) using the pfSense/Snort/OpenAppID configuration. The stack achieves 97% application-level identification accuracy for these applications in our lab dataset, drawing on a library of 3,374 OpenAppID detectors. However, our experiments reveal a substan- tial feature-level detection gap: specific functions such as Zoom file transfers and Facebook messaging can- …

A Dynamic Systems Framework For Customer Lifecycle Management: From Latent State Discovery To Robust Control Policy, Ali Nasirzonouzi

Northeast Journal of Complex Systems (NEJCS)

Traditional marketing often relies on static strategies that fail to capture dynamic customer behavior. This paper introduces an integrated framework to model and control the customer lifecycle, bridging the gap between empirical data and computational simulation. Using the Customer Personality Analysis dataset, we implemented a five-stage methodology. We first identified three distinct customer segments (At-Risk, Standard, High-Value) using Gaussian Mixture Models. To address the lack of longitudinal data, we calibrated a normative transition model based on customer inertia principles. Our analysis revealed that marketing effectiveness is highly state-dependent; notably, At-Risk customers exhibited a 33.5% lift when targeted with catalogs. Leveraging …

Older Adults And Emerging Technology Fraud In The Ai Deepfake Era, Thiago Neves

Research Days

Artificial intelligence has accelerated faster than society's ability to adapt, leaving older adults extremely vulnerable to AI-generated fraud. Americans over age 60 lost $4.9 billion to scams in 2024, 43% more than the previous year. In this research, I investigate how digital illiteracy, combined with AI-generated deepfakes, creates this crisis. Older adults struggle with three principal vulnerabilities: distinguishing legitimate sites from scams, judging whether online information is truthful, and understanding how algorithms use their data. AI weaponizes these gaps through voice clones, synthetic video calls, and personalized phishing emails that avoid the trust cues seniors tend to rely on. I …

Moneyup: A Predictive Financial Management System For College Students, Isaiah J. Adams, Malaya E. Wilburd, Dan V. Le, Joshua P. Golden

ATU Scholars Symposium

College students often lack accessible tools that combine real-time financial tracking, mobile accessibility, predictive analytics, and secure system design, leaving many without structured insight into their spending behavior. MoneyUP is a full-stack financial management platform developed to address these challenges through a secure, data-driven budgeting system deployed as both a web application and a cross-platform Flutter mobile application. The system integrates the Plaid API in its Sandbox environment to synchronize simulated banking data for secure testing without exposing live financial credentials. Transaction data is processed and stored using Supabase with a relational PostgreSQL database structured to enforce normalization, referential integrity, …

Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana

Northeast Journal of Complex Systems (NEJCS)

Abstract

This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.

The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …