Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Physical Sciences and Mathematics

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 601 - 630 of 6061

Full-Text Articles in Business

Essays On Artificial Intelligence (Ai) In Management, Bowen Zhou Jul 2024

Essays On Artificial Intelligence (Ai) In Management, Bowen Zhou

Dissertations and Theses Collection (Open Access)

This dissertation comprises three essays that investigate the transformative potential of Artificial Intelligence (AI) in business.

Chapter 1 investigates the fundamental issue of how integrating AI within R&D activities influences a firm’s market value. We developed an "AI Index" using patent data and textual analysis. Interestingly, empirical results indicate a negative correlation between AI integration and market value. However, this does not suggest that AI is an unviable avenue for exploration. Further analysis of the boundary conditions reveals that complementary assets are crucial for successful commercialisation, highlighting that while AI adoption is costly, these assets significantly enhance its market value. …


Configurable Mirror Descent : Towards A Unification Of Decision Making, Pengdeng Li, Shuxin Li, Chang Yang, Xinrun Wang, Hau Chan, Bo An Jul 2024

Configurable Mirror Descent : Towards A Unification Of Decision Making, Pengdeng Li, Shuxin Li, Chang Yang, Xinrun Wang, Hau Chan, Bo An

Research Collection School Of Computing and Information Systems

Decision-making problems, categorized as single-agent, e.g., Atari, cooperative multi-agent, e.g., Hanabi, competitive multi-agent, e.g., Hold’em poker, and mixed cooperative and competitive, e.g., football, are ubiquitous in the real world. Although various methods have been proposed to address the specific decision-making categories, these methods typically evolve independently and cannot generalize to other categories. Therefore, a fundamental question for decision-making is: Can we develop a single algorithm to tackle ALL categories of decision-making problems? There are several main challenges to address this question: i) different decision-making categories involve different numbers of agents and different relationships between agents, ii) different categories have different …


T. Boudieri Extract Potentiates The Effects Of Capecitabine Treatment In Human Colon Cancer Cells, Katia Sawaya, Mahmoud Khalil, Ghada Khawaja Jun 2024

T. Boudieri Extract Potentiates The Effects Of Capecitabine Treatment In Human Colon Cancer Cells, Katia Sawaya, Mahmoud Khalil, Ghada Khawaja

BAU Journal - Science and Technology

Resistance to chemotherapy remains a major challenge for colorectal cancer patients worldwide, hence the persistent need to uncover alternative treatments as well as new adjunct therapies in the fight against cancer. Natural extracts constitute an excellent source of bioactive substances that have a promising potential in that regard, with minimal negative side effects. We have previously demonstrated that both the ethanolic as well as the water extracts of Terfezia boudieri, a black desert truffle abundant in and part of the cuisine of the Mediterranean region, have significant antiproliferative effects against colon cancer cells. Our aim in this study was …


Can Corporate Sustainability Performance (Csp) Overcome Indonesia's Corporate Debt Problems?, Johnson Ferry Febrian, Nora Sri Hendriyeni Jun 2024

Can Corporate Sustainability Performance (Csp) Overcome Indonesia's Corporate Debt Problems?, Johnson Ferry Febrian, Nora Sri Hendriyeni

Jurnal Akuntansi dan Keuangan Indonesia

Based on IMF publications (2022), Indonesian companies have a risky debt level that may cause bankruptcy, so companies are required to make leverage adjustments to return the debt to its optimal level. In recent years, corporate sustainability performance (CSP) practices have been proven to improve performance and overcome financial problems such as debt by integrating sustainability aspects into business processes. Based on stakeholder theory and trade-off theory, this study aims to examine the effect of CSP on leverage adjustment and the role of competitive advantage, equity mispricing, profitability, and firm size in moderating this relationship. This study used a sample …


Comparison Of Value At Risk Using Historical And Monte Carlo Methods On Pt Xyz Stock Portofolio, Eka Fitriani, Yulial Hikmah, Ira Rosianal Hikmah Jun 2024

Comparison Of Value At Risk Using Historical And Monte Carlo Methods On Pt Xyz Stock Portofolio, Eka Fitriani, Yulial Hikmah, Ira Rosianal Hikmah

Jurnal Administrasi Bisnis Terapan

One way to achieve profits in a company is through investment activities. However, everything has risks. Investing can also be risky. Therefore, the relationship between risk and investment is important because it will influence the determination of investment selection. The problem faced by investors is choosing an efficient portfolio, or a portfolio that provides the smallest risk. This risk can be done by measuring risk, one of which is using the Value at Risk (VaR) measure. Measurement using Value at Risk has several methods that are quite popular, namely the Historical Method, Variance-Covariance, and Monte Carlo. In this research, the …


The Confluence, Volume3, Issue 2, Full Issue Jun 2024

The Confluence, Volume3, Issue 2, Full Issue

The Confluence

No abstract provided.


Large-Scale Research Infrastructure Empowers High-Quality Development Of Private Enterprises: Current Situation, Challenges, And Policy Recommendations, Lingling Zhang, Fuqiang Wang, Mingze Zhang, Zexia Li Jun 2024

Large-Scale Research Infrastructure Empowers High-Quality Development Of Private Enterprises: Current Situation, Challenges, And Policy Recommendations, Lingling Zhang, Fuqiang Wang, Mingze Zhang, Zexia Li

Bulletin of Chinese Academy of Sciences (Chinese Version)

Private enterprises have become an important source of innovation in China’s economic development. Large-scale research infrastructure, as a crucial strategic support and innovation element for breaking through key technologies, provides a platform for the innovative development of private enterprises. At present, some large-scale research infrastructures in China, such as the China Spallation Neutron Source and the Shanghai Synchrotron Radiation Facility, have begun actively exploring mechanisms to serve private enterprises. These efforts have helped a number of private companies overcome critical technological bottlenecks and achieve original innovations. Nevertheless, in the current process of opening up large-scale research infrastructures to private enterprises …


Context-Driven: Logic And Pathway Of Industrial Intelligence To Accelerate Development Of New Quality Productive Forces, Ximing Yin, Yaxin Su, Tailun Chen, Jin Chen, Jiang Yu Jun 2024

Context-Driven: Logic And Pathway Of Industrial Intelligence To Accelerate Development Of New Quality Productive Forces, Ximing Yin, Yaxin Su, Tailun Chen, Jin Chen, Jiang Yu

Bulletin of Chinese Academy of Sciences (Chinese Version)

The development of new productive forces hinges on industrial intelligence, which is driven by the deep integration of technological innovation and industrial innovation, and the accelerated construction of a modern industrial system. Industrial intelligence refers to the process of transforming traditional industrial development models and cultivating new pillar industries through the empowerment of intelligent technologies and data elements. It serves as a pivotal engine for promoting new industrialization and developing new productive forces. However, existing research has largely overlooked the critical theoretical and practical issues of how to leverage China’s ultra-large market and its vast contextual advantages to improve the …


Comparative Analysis And Insights Into R&D Mode Of Top Artificial Intelligence Companies In China And The Us, Xiyi Yang, Jia Jia, Xiaoyu Zhou, Shouyang Wang Jun 2024

Comparative Analysis And Insights Into R&D Mode Of Top Artificial Intelligence Companies In China And The Us, Xiyi Yang, Jia Jia, Xiaoyu Zhou, Shouyang Wang

Bulletin of Chinese Academy of Sciences (Chinese Version)

Artificial intelligence (AI) is currently one of the most prominent fields in the technology industry, with China and the US being two global centers for AI research and development. However, the two countries differ in their development levels of the AI industry. In particular, the emergence of ChatGPT in 2022 has sparked extensive discussions regarding the capabilities and competitiveness of Chinese AI companies. This study analyzes over 120 000 AI invention patents approved in the past five years in both China and the US. Firstly, it constructs a multidimensional index based on AI patent features to identify the top 10 …


Development Of Cyber Security Platform For Experiential Learning, Abhishek Vaish, Ravindra Kumar, Samo Bobek, Simona Sternad Jun 2024

Development Of Cyber Security Platform For Experiential Learning, Abhishek Vaish, Ravindra Kumar, Samo Bobek, Simona Sternad

Journal of Cybersecurity Education, Research and Practice

The cyber security education market has grown-up exponentially, with a CAGR of 13.9 % as reported by Data Intelo. The report published by the World Economic Fo- rum 2023 indicates a shortfall of 2.27 million cyber security experts in 2021 across different roles and hence manifest that Skill-based cyber security education is the need of the hour. Cybersecurity as a field has evolved as a multi-discipline, multi-stakeholder and multi-role discipline. Therefore, the need to address formal education with an outcome-based philosophy is imperative to address for a wider audience with varied past training in their formal education. With the Internet …


Proceedings Of The Cuny Games Conference 10.0, Robert O. Duncan, Grace Axler-Diperte, Joe Bisz, Christina Boyle, Devorah Kletenik, Carolyn Stallard Jun 2024

Proceedings Of The Cuny Games Conference 10.0, Robert O. Duncan, Grace Axler-Diperte, Joe Bisz, Christina Boyle, Devorah Kletenik, Carolyn Stallard

Publications and Research

The ten-year anniversary (!) of the CUNY Games Conference combines workshops, idea exchanges, interactive participant presentations, playtesting, and playing tabletop games into a two-day hybrid event to promote and discuss game-based learning. The conference focuses on creative pedagogy, such as playful learning activities or games, that teachers can use in the classroom every day. Day 1 featured interactive presentations by attendees, informal idea exchange sessions, and workshops by the conference organizers. Day 2 featured select presentations and workshops, poster sessions, playtesting and game modding, and casual play of tabletop games.


Evaluating The Effect Of Domain-Specific Large Language Models On Question And Response, Phillip D. Crippen Jun 2024

Evaluating The Effect Of Domain-Specific Large Language Models On Question And Response, Phillip D. Crippen

Electronic Theses and Dissertations

Large Language Models have emerged to great fanfare in the Information Technology market. Business and Information Technology leaders are currently exploring ways to apply these models to assist their organizations in executing business processes and generating innovation. Software vendors, consultants, and academics promote various approaches to making Large Language Models work effectively for business. However, little academic literature is available today that quantifies the degree of improvement possible with these domain-specific approaches over the standard capabilities of generalized Large Language Models.

The study seeks to quantify the benefits of one approach, Retrieval Augmented Generation. The study uses a collection of …


Elusive Shift: How Role-Playing Games Forged Their Identity [Reseña], Edgar Meritano Corrales Jun 2024

Elusive Shift: How Role-Playing Games Forged Their Identity [Reseña], Edgar Meritano Corrales

Journal of Roleplaying Studies and STEAM

Elusive Shift: How Role-Playing Games Forged Their Identity by Jon Peterson traces the history and evolution of role-playing games (RPGs), from their roots in wargames to their establishment as a distinct genre. The book examines how RPGs have shifted from focusing on simulating physical conflict to emphasizing character creation and collaborative storytelling, exploring the role of the game master, ethical decision-making within the game world, and the philosophical implications of the gaming experience. Peterson also explores the maturity of RPGs over time, highlighting the development of invisible systems and the elusive shift that has solidified the unique identity of RPGs. …


Estética Relacional De Los Juegos De Rol., Juan M. Díaz De La Torre Jun 2024

Estética Relacional De Los Juegos De Rol., Juan M. Díaz De La Torre

Journal of Roleplaying Studies and STEAM

El presente escrito son los primeros esbozos de una investigación mayor, la cual busca establecer que los juegos de rol son una forma artística fundamentada en la llamada estética relacional propuesta por Nicolas Bourriaud. Hubo trabajos previos que alimentaron este artículo[1]. La idea central es pensar al acontecimiento estético como la fase más alta de un proceso de agregación en donde diferentes dimensiones de la vida de los jugadores y planos existenciales (juego, reglas, mundo social, mundo narrativo, etc) se aglomeran para generar la experiencia estética. En este sentido, lo estético en los juegos de rol es algo …


Las Figuras De Juegos De Rol Como Soporte Para La Apropiación De Personajes, Roberto A. García Madrid, Blanca E. López Pérez Jun 2024

Las Figuras De Juegos De Rol Como Soporte Para La Apropiación De Personajes, Roberto A. García Madrid, Blanca E. López Pérez

Journal of Roleplaying Studies and STEAM

El desarrollo de juegos de rol implica la consideración de diversos elementos, como temática, historia y personajes. Un aspecto es la utilización de figuras en miniatura, que actúan como avatares físicos en la narración del juego. Estas figuras contribuyen a la identificación entre jugadores y personajes, así como a la construcción de escenas y al entendimiento del desempeño de los personajes.

Cada juego ofrece diversas opciones de avatares, con distintos niveles de abstracción y representación. El mercado de figuras proporciona una amplia variedad de personajes con diferentes poses y técnicas de pintura, enriqueciendo la experiencia de construcción avatares. Identificar los …


Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 3 [2024], Número 1 (Issue 1)., Miguel A. Bastarrachea-Magnani, Edgar Meritano, Mauricio Rangel Jiménez, Cristo Leon, James Lipuma Dr. Jun 2024

Journal Of Roleplaying Studies And Steam (Jrpssteam) Vol. 3 [2024], Número 1 (Issue 1)., Miguel A. Bastarrachea-Magnani, Edgar Meritano, Mauricio Rangel Jiménez, Cristo Leon, James Lipuma Dr.

Journal of Roleplaying Studies and STEAM

Editorial Lento pero seguro, seguimos adelante

Estamos muy contentos de seguir con este proyecto que ha tenido gran éxito, contamos con registro de descargas de más de 130 instituciones universitarias de 74 países, además de posicionarnos poco a poco como una revista académica de gran nivel gracias a las políticas estrictas que seguimos número tras número.

En esta ocasión los trabajos presentados dan muestra de la madurez que estamos alcanzando como revista, como primer artículo tenemos Las figuras de juegos de rol como soporte para la apropiación de personajes, texto que nos habla de la gran relevancia que tienen las …


Deferred Grazing And Sheep At The Break Of Season In South West Western Australia, Department Of Primary Industries And Regional Development, Western Australia Jun 2024

Deferred Grazing And Sheep At The Break Of Season In South West Western Australia, Department Of Primary Industries And Regional Development, Western Australia

Animal production and livestock factsheets

Grazing annual pastures in the first 12 days after germination can lower the productivity of pastures during winter by removing poorly rooted plants, and by reducing plant leaf area to sub-optimal levels. The Department of Primary Industries and Regional Development (DPIRD) recommends deferring grazing of pasture paddocks at the break-of-season until feed on offer is at least 500–800 kilograms of dry matter per hectare (kg DM/ha). At this level, pasture plants are likely to be firmly rooted and have sufficient leaf area to be productively grazed.


Demystifying The "Social Media Algorithm": The Legacy Of Surveillance Advertising And Platformization, Garrett Crites Jun 2024

Demystifying The "Social Media Algorithm": The Legacy Of Surveillance Advertising And Platformization, Garrett Crites

Honors Projects

Recently, more individuals are becoming aware that they are being served content on social media platforms by automated means. Due to the lack of transparency, a colloquial understanding of the “social media algorithm” has emerged in popular discourse. To shed light on the real–world phenomena that these ideas surround, I look at the rise of surveillance advertising and the platformization of the internet in conjunction with the automated platform operations employed by large social media platforms like Facebook, YouTube, TikTok, and X. In doing so I provide a clearer idea of the colloquial “social media algorithm” to encourage the reader …


The Role Of Digital Citizenship Using Modern Communication And Media Tools In Enhancing Social Responsibility Among Students Of The Middle East University, Ramzi Mubarak Al Tarawneh Dr, Sahar Mohammad Al Tarawneh Dr Jun 2024

The Role Of Digital Citizenship Using Modern Communication And Media Tools In Enhancing Social Responsibility Among Students Of The Middle East University, Ramzi Mubarak Al Tarawneh Dr, Sahar Mohammad Al Tarawneh Dr

Middle East Journal of Communication Studies

The study aims to explore the role of digital citizenship using modern communication and media tools in enhancing social responsibility among MEU students. A descriptive-analytical approach was used. The study employed a simple random sampling method, with a sample size of 421 students. The findings indicated a statistically significant impact of digital citizenship using modern communication and media tools on social responsibility in its various dimensions. Both digital citizenship using modern communication and media tools and social responsibility were practiced at a high level. Furthermore, a strong correlation was found between digital citizenship using modern communication and media tools and …


Experimental Methods In Predicting Market Drift And Other Portfolio Optimization Factors Using Graph Theory, Perry Harrison Zhang Jun 2024

Experimental Methods In Predicting Market Drift And Other Portfolio Optimization Factors Using Graph Theory, Perry Harrison Zhang

Computer Science Senior Theses

No abstract provided.


An Alternative Approach To Data Carving Portable Document Format (Pdf) Files, Kevin Hughes, Michael Black Jun 2024

An Alternative Approach To Data Carving Portable Document Format (Pdf) Files, Kevin Hughes, Michael Black

Journal of Cybersecurity Education, Research and Practice

Traditional data carving relies on the successful identification of headers and trailers, unique hexadecimal signatures which are exclusive to specific file types. This can present a challenge for digital forensics examiners when pitted against modern anti-forensics techniques. The interest of this study is file signature obfuscation, a technique which alters headers and trailers. This research will focus on the development of a new, proof-of-concept algorithm that analyzes content in segments based on unique elements found within the body of a file. The file type being targeted is the Portable Document Format (PDF) and this research is built upon previously successful …


The Effect Of Carbon Pricing On Firm Performance: Worldwide Evidence, Tinghua Duan, Frank Weikai Li, Hong Zhang Jun 2024

The Effect Of Carbon Pricing On Firm Performance: Worldwide Evidence, Tinghua Duan, Frank Weikai Li, Hong Zhang

Research Collection Lee Kong Chian School Of Business

Economists recommend combating climate change with carbon pricing; however, a major block to pricing emissions is concerns about economic costs. This paper examines the impacts of carbon pricing initiatives on the operating performance and market value of publicly listed firms around the world. Using the staggered enactment of carbon pricing initiatives across jurisdictions and a triple difference approach, we find a significant reduction in the profitability and value of carbon-intensive firms relative to low-emission firms after the enactment of carbon pricing policies. The reduction in firm profits is driven by both a decrease in sales growth and an increase in …


Does Generative Ai Facilitate Investor Trading? Evidence From Chatgpt Outages, Qiang Cheng, Pengkai Lin, Yue Zhao Jun 2024

Does Generative Ai Facilitate Investor Trading? Evidence From Chatgpt Outages, Qiang Cheng, Pengkai Lin, Yue Zhao

Research Collection School Of Accountancy

In this paper, we use ChatGPT outages to investigate whether investors rely on generative artificial intelligence (GAI) to perform trading-related tasks and the associated impact on stock price informativeness. We first document a significant decline in stock trading volume during ChatGPT outages and find that the effect is stronger for firms with corporate news released immediately before or during the outages. We further document similar declines in the short-run price impact, return variance, and bid-ask spreads, consistent with a reduction in informed trading during the outage periods. Lastly, we use trading volume changes during outages to construct a firm-level measure …


Assessing Impact Of Urban Densification On Outdoor Microclimate And Thermal Comfort Using Envi-Met Simulations For Combined Spatial-Climatic Design (Cscd) Approach, Shreya Banerjee, Rachel X.Y. Pek, Sin Kang Yik, Graces N. Ching, Xiang Tian Ho, Dzyuban Yuliya, Peter J. Crank, Juan A. Acero, Winston T. L. Chow Jun 2024

Assessing Impact Of Urban Densification On Outdoor Microclimate And Thermal Comfort Using Envi-Met Simulations For Combined Spatial-Climatic Design (Cscd) Approach, Shreya Banerjee, Rachel X.Y. Pek, Sin Kang Yik, Graces N. Ching, Xiang Tian Ho, Dzyuban Yuliya, Peter J. Crank, Juan A. Acero, Winston T. L. Chow

Research Collection College of Integrative Studies

Future urban planning requires context-specific integration of spatial design and microclimate especially for tropical cities with extreme weather conditions. Thus, we propose a Combined Spatial-Climatic Design approach to assess impact of urban densification on annual outdoor thermal comfort performance employing ENVI-met simulations for Singapore. We first consider building bylaws and residential site guidelines to develop eight urban-density site options for a target population range. We further classify annual weather data into seven weather-types and use them as boundary conditions for the simulations. Comparing such fifty-six combined spatial-climatic simulation outputs by analyzing Outdoor Thermal Comfort Autonomy, we report the influence of …


Modeling The Effect Of Population Size On Banking Transaction Channels In Nigeria: Grey Box Vs Support Vector Regression, Desmond Bartholomew, Ngozi P. Olewuezi, Chrysogonus C. Nwaigwe, Felix C. Akanno Jun 2024

Modeling The Effect Of Population Size On Banking Transaction Channels In Nigeria: Grey Box Vs Support Vector Regression, Desmond Bartholomew, Ngozi P. Olewuezi, Chrysogonus C. Nwaigwe, Felix C. Akanno

CBN Journal of Applied Statistics (JAS)

This study investigates the effect of Nigeria’s population on four selected banking transaction channels. The Nigerian projected population (2022-2027) was used as an input variable for forecasting future volumes of transactions for each channel. The results show that the Support Vector Regression (SVR) model best fits the ATM, Online, and USSD channels of transaction while the Grey-box was better for POS. The forecast results show that ATM, online, and USSD channels had their highest volume of transactions in 2023, while for POS, the highest volume was recorded in 2027. Further results indicate that online and POS transactions would dominate payment …


Stock Market Volatility In The United Kingdom: Simulating Post-Covid-19 Recovery, Bala A. Dahiru, Mohammed Shuaibu, Najibullah Hassanov Jun 2024

Stock Market Volatility In The United Kingdom: Simulating Post-Covid-19 Recovery, Bala A. Dahiru, Mohammed Shuaibu, Najibullah Hassanov

CBN Journal of Applied Statistics (JAS)

This paper investigates the time it would take for the FTSE-100 index to reach its post-COVID-19 peak. The paper utilises an exponential generalised autoregressive conditional heteroscedasticity (EGARCH) model that accounts for leverage effect and asymmetries. The preferred models amongst competing variants was the Autoregressive Moving Average (ARMA)-EGARCH(2,1) specification and was used to predict daily FTSE-100 data from 5th January 2000 to 21st June 2024. The empirical exercise showed that the COVID-19-induced financial crisis negatively affected the United Kingdom’s stock market performance. The results show that the FTSE100 index could reach its post-pandemic peak around 27th August, 2024 (two months after …


Impact Of Fiscal Policy On Financial Inclusion And Development In Nigeria, Okwanya Innocent, Taiwo A. Olusegun, Aimua E. Peace Jun 2024

Impact Of Fiscal Policy On Financial Inclusion And Development In Nigeria, Okwanya Innocent, Taiwo A. Olusegun, Aimua E. Peace

CBN Journal of Applied Statistics (JAS)

This paper examines the effect of fiscal policy on financial inclusion and development in Nigeria. The study employs the Autoregressive Distributed Lag (ARDL) model and impulse response function (IRF) to determine the extent and response of financial inclusion and development to fiscal policy changes in Nigeria. The study derives a financial inclusion index from three core indicators: access, usage and quality of financial services, while financial development is measured as the ratio of money supply to GDP (M2/GDP). The results show that government expenditure has a significant positive effect on financial inclusion and development, while tax revenue exerts a negative …


Dappscan: Building Large-Scale Datasets For Smart Contract Weaknesses In Dapp Projects, Zibin Zheng, Jianzhong Su, Jiachi Chen, David Lo, Zhijie Zhong, Mingxi Ye Jun 2024

Dappscan: Building Large-Scale Datasets For Smart Contract Weaknesses In Dapp Projects, Zibin Zheng, Jianzhong Su, Jiachi Chen, David Lo, Zhijie Zhong, Mingxi Ye

Research Collection School Of Computing and Information Systems

The Smart Contract Weakness Classification Registry (SWC Registry) is a widely recognized list of smart contract weaknesses specific to the Ethereum platform. Despite the SWC Registry not being updated with new entries since 2020, the sustained development of smart contract analysis tools for detecting SWC-listed weaknesses highlights their ongoing significance in the field. However, evaluating these tools has proven challenging due to the absence of a large, unbiased, real-world dataset. To address this problem, we aim to build a large-scale SWC weakness dataset from real-world DApp projects. We recruited 22 participants and spent 44 person-months analyzing 1,199 open-source audit reports …


The Next 'Deep' Thing In X To Z Marketing: An Artificial Intelligence Driven Approach, Vincent Charles, Nripendra Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engo-Monsen Jun 2024

The Next 'Deep' Thing In X To Z Marketing: An Artificial Intelligence Driven Approach, Vincent Charles, Nripendra Rana, Ilias O. Pappas, Morten Kamphaug, Keng Siau, Kenth Engo-Monsen

Research Collection School Of Computing and Information Systems

The existing body of literature indicates a growing interest in research pertaining to the influence of artificial intelligence (AI) on marketing strategies, processes, and practices. However, further studies are required to fully unravel its complete potential and the implications it holds for practical application. The aim of this special issue on “The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach” is to explore the next frontiers and delve into the various facets of AI-driven marketing, shedding light on cutting-edge research and practical insights that can shape the future of the field. It also focuses on novel …


Digital Transformation: Two Sides Of A Coin, Tze K Koh Jun 2024

Digital Transformation: Two Sides Of A Coin, Tze K Koh

Research Collection College of Integrative Studies

It is of paramount importance to examine the intersection of digital transformation and sustainability. At the same time, there is a growing imbalance between digitalisation within the workforce and the pace at which sustainability awareness is picking up. Addressing this gap is crucial.