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Full-Text Articles in Business

Advancing Devsecops In Smes: Challenges And Best Practices For Secure Ci/Cd Pipelines, Jayaprakashreddy Cheenepalli, John Hastings, Khandaker Mamun Ahmed, Chad Fenner Apr 2025

Advancing Devsecops In Smes: Challenges And Best Practices For Secure Ci/Cd Pipelines, Jayaprakashreddy Cheenepalli, John Hastings, Khandaker Mamun Ahmed, Chad Fenner

Research & Publications

This study evaluates the adoption of DevSecOps among small and medium-sized enterprises (SMEs), identifying key challenges, best practices, and future trends. Through a mixed methods approach backed by the Technology Acceptance Model (TAM) and Diffusion of Innovations (DOI) theory, we analyzed survey data from 405 SME professionals, revealing that while 68% have implemented DevSecOps, adoption is hindered by technical complexity (41%), resource constraints (35%), and cultural resistance (38%). Despite strong leadership prioritization of security (73%), automation gaps persist, with only 12% of organizations conducting security scans per commit. Our findings highlight a growing integration of security tools, particularly API security …


The Impact Of Ai Usage On Employee Work Outcomes: The Mediating Roles Of Personal Control And Job Insecurity And The Moderating Role Of Ai Trust, Tiantian Wang Apr 2025

The Impact Of Ai Usage On Employee Work Outcomes: The Mediating Roles Of Personal Control And Job Insecurity And The Moderating Role Of Ai Trust, Tiantian Wang

Dissertations and Theses Collection (Open Access)

The widespread application of artificial intelligence (AI) technology in the workplace offers significant potential for process optimization andperformance improvement. However, the psychological mechanisms throughwhich AI usage affects employee outcomes remain underexplored. To address this gap, the present study investigated a sample of 170 employees froma media company in China, utilizing a three-wave longitudinal survey design. Specifically, this study examined how AI usage influenced employee creativity and task performance improvement through two mediatingmechanisms: the enhancement of personal control in problem-solving and the elicitation of job insecurity. Furthermore, the moderating role of trust in AI inthe relationship between AI usage and job …


Decarbonising Digital Infrastructure And Urban Sustainability In The Case Of Data Centres, Felicia H. M. Liu, Karen P. Y. Lai, Bertrand Seah, Winston T. L. Chow Apr 2025

Decarbonising Digital Infrastructure And Urban Sustainability In The Case Of Data Centres, Felicia H. M. Liu, Karen P. Y. Lai, Bertrand Seah, Winston T. L. Chow

Research Collection College of Integrative Studies

This paper critically assesses the complex interplay between urban transitions of digitisation and sustainability. Building on a mixed-method research design, we unpack the challenges of decarbonising digital infrastructure while attending to urban sustainability goals in a land- and water-scarce country facing significant physical climate risks. We identify transferrable lessons on the economic, technological, and environmental synergies and trade-offs behind data centre development and argue that stewarding the global data centre sector towards sustainability requires an ecosystem-wide approach. We identify implementation gaps across five key dimensions: technological innovation, policy and regulation, finance, infrastructure, and people. We find that the progress and …


Digital Transformation And The Future Of Work: Closing The Digital Skills Gap, Siu Loon Hoe Apr 2025

Digital Transformation And The Future Of Work: Closing The Digital Skills Gap, Siu Loon Hoe

Research Collection School Of Computing and Information Systems

The purpose of this article is to discuss the near future digital technology landscape and propose several specific in-demand digital skills for organizations and individuals in the next few years. This article reviews some recent publications from representative inter-governmental, governmental, non-governmental, and commercial organizations on the rise of digital technologies and corresponding growth in digital jobs. Within this context, several specific in-demand skills are proposed by the author who has written a book on the topic of digital transformation. Rapid advancements in digital technologies continue to shape organizational practices and the future of work. To take advantage of emerging digital …


The Urgency Of Instituting Systemic Cybersecurity Curriculum Within Stem At Secondary Educational Levels In Preparation For Postsecondary Institutions., Robert Spencer Mar 2025

The Urgency Of Instituting Systemic Cybersecurity Curriculum Within Stem At Secondary Educational Levels In Preparation For Postsecondary Institutions., Robert Spencer

Journal of Cybersecurity Education, Research and Practice

Over the last 20 years, many secondary institutions have made advances developing curriculum defined as “STEM (Science, Engineering and Mathematics)” in order to ensure secondary students are eligible to apply as well excel in technology degree programs at the college and university levels. Although various initiatives exist, there are studies however, which allude to a great possibility that there will be a lack of cybersecurity professionals filling present day and anticipated future positions. Despite a large number of federal and educational enhancements there is need for additional research regarding instituting overall systemic processes and curriculum which supports secondary student transition …


The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas Mar 2025

The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas

Faculty and Staff Publications & Presentations

No abstract provided.


Artificial Intelligence In Decision-Making: Literature Review, Najm A. Kh. Alhatimi Aleessawi, Leila Djaghrouri Mar 2025

Artificial Intelligence In Decision-Making: Literature Review, Najm A. Kh. Alhatimi Aleessawi, Leila Djaghrouri

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

In the fast-changing world of artificial intelligence (AI), the relationship between technology and decision-making has become a central area of study. Over the past five years, numerous papers have been published examining how AI methods are applied to decision-making processes across various industries. This article aims to highlight the key potential of artificial intelligence to enhance decision-making. It does so by systematically reviewing the literature on the role of AI in improving decision-making, particularly studies published between 2020 and 2024. The review consolidates the main findings from articles in renowned databases such as Google Scholar, Scopus, and IEEE Xplore, offering …


The Role Of Artificial Intelligence In Transforming Physical And Online Fashion Retail: Enhancing Experiences, Driving Sustainability, And Fostering Innovation, Andrew Burnstine Mar 2025

The Role Of Artificial Intelligence In Transforming Physical And Online Fashion Retail: Enhancing Experiences, Driving Sustainability, And Fostering Innovation, Andrew Burnstine

Faculty and Staff Publications & Presentations

This study explores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, with a focus on enhancing consumer experiences, promoting sustainability, and driving innovation in retail. It examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization, while also addressing societal implications. Sustainability is a central theme, highlighting how AI minimizes overproduction, enables circular fashion, and encourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and Lynn University’s Surreal Fashion Show, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from reports by The Business of Fashion and McKinsey …


Advancing Defense Software Cost Estimation Through Regression, Probabilistic, And Machine Learning Models, Stephen D. Chatterton Mar 2025

Advancing Defense Software Cost Estimation Through Regression, Probabilistic, And Machine Learning Models, Stephen D. Chatterton

Theses and Dissertations

Accurately estimating software costs is critical for effective project management within the Department of Defense (DoD), where early decisions shape resource allocation and risk management. This work evaluates regression-based Cost Estimating Relationships (CERs), probabilistic models, and machine learning techniques to address limitations of traditional estimation methods. Using records from two DoD repositories, the analysis applied Ordinary Least Squares (OLS) regression, Multinomial Logistic Regression (MLR), Random Forest, and neural networks to model and classify software costs, with key predictors including Source Lines of Code (SLOC), Equivalent Source Lines of Code (ESLOC), and programming hours. The findings highlight strengths and trade-offs of …


Analyzing U.S. Army Recruiter Productivity Through Cohort Differentiation And Behavioral Tendency Composition, Mary M. Bates Mar 2025

Analyzing U.S. Army Recruiter Productivity Through Cohort Differentiation And Behavioral Tendency Composition, Mary M. Bates

Theses and Dissertations

This research analyzes differences among aggregate achievements of U.S. Army recruiting cohorts, determines which behavioral tendencies are indicative of performance level, and investigates aggregate behavioral composition with cohort achievement. Analyses require implementation of OLS regression, ANOVA, Tukey’s Test, Mann-Whitney U test, Holm-Bonferroni adjustment, XGBoost decision tree, logistic regression, and the Kolmogorov-Smirnov test. The results show insignificant achievement differences among cohorts and weak yet prevalent abilities of select measures of behavioral tendencies to indicate recruiter performance.


Forecasting Army Recruiting Mission Distribution, Maxwell A. Deihl Mar 2025

Forecasting Army Recruiting Mission Distribution, Maxwell A. Deihl

Theses and Dissertations

The Army’s recruiting landscape has changed markedly in recent years, raising questions about whether forecasting methods of Army contracts remain robust. This thesis recreates the presented models in Joshua McDonald’s 2015 thesis. It replicates and evaluates the models with updated data (2018–2023) to assess their current validity and compare them to novel alternative approaches, such as simpler regression models or neural networks. While the 2015 model remains a valuable baseline, results suggest that either refining its variables or adopting alternative methods can improve predictive accuracy and interpretability. Ultimately, the United States Army Recruiting Command has many options regarding how it …


Why Ai’S Role In Advancing Sustainability Is Underestimated, Lipika Bhattacharya Mar 2025

Why Ai’S Role In Advancing Sustainability Is Underestimated, Lipika Bhattacharya

CCX Research

AI has quietly, but powerfully, woven itself into the fabric of our everyday lives. Yet, AI's potential impact on creating a more sustainable world is undervalued. The author examined artificial intelligence's (AI) role in advancing sustainability. She outlined how AI can be applied in various domains such as agriculture, water management, industry, urban planning, and biodiversity conservation for transformative effects.


A New Measure Of Non-Parametric Correlation For Variables In The Likert Scale, Shubhabrata Das Mar 2025

A New Measure Of Non-Parametric Correlation For Variables In The Likert Scale, Shubhabrata Das

Working Papers

We propose a new measure of nonparametric correlation that is especially suited for measuring association between variables measured in the Likert scale where data is ordinal and tied observations are extremely common. The proposed general structure of the measure is based on graded level of concordance and discordance between the pairs of metrics. The general form of the measure has all the desirable properties except the measure is not necessarily zero for independent variables. This limitation is acceptable given only ordinal nature of the metrics. Three versions of the measure are studied. The first is based on simple equi-distant weights. …


Exploring Intelligent Manufacturing: How Artificial Intelligence Affects Productivity And Labor Demand At The Enterprise Level, Jie Gu Mar 2025

Exploring Intelligent Manufacturing: How Artificial Intelligence Affects Productivity And Labor Demand At The Enterprise Level, Jie Gu

Dissertations and Theses Collection (Open Access)

Manufacturing is a cornerstone of national economic health and social stability, yet it faces challenges such as declining profits, rising labor costs, and an aging workforce. In China, the manufacturing sector is undergoing a critical transformation, driven by technological advancements like artificial intelligence (AI) and the push for intelligent manufacturing. This study explores how AI revitalizes the manufacturing sector by enhancing enterprise productivity and reshaping labor demand, with a focus on quality inspection processes. Using a leading bearing factory as a case study, the research employs econometric models, A/B testing, and interviews to quantify AI’s impact on production efficiency, costs, …


China’S Readiness For Transitioning To A Low-Carbon Economy: Mitigant And Catalyst Factors For A Geopolitical Conflict, Yan Chen, Jiayi Lyu, Jaime Ortiz, Wenbin Song Feb 2025

China’S Readiness For Transitioning To A Low-Carbon Economy: Mitigant And Catalyst Factors For A Geopolitical Conflict, Yan Chen, Jiayi Lyu, Jaime Ortiz, Wenbin Song

International Business and Entrepreneurship Faculty Publications

The transition from a carbon-intensive economy to a carbon-neutral one has become a critical global objective to address climate change. This study examines the relationship between Low-Carbon Economic Development (LCED) and Geopolitical Risk (GPR) in China by focusing on the challenges and opportunities they present. We use a qualitative analysis to identify that rising GPR, exacerbated by market instability, resource allocation conflicts, and trade disputes, significantly hinders LCED progress. However, these geopolitical tensions also act as a catalyst for accelerating the development of renewable energy, reducing reliance on traditional energy sources, and fostering low-carbon technologies. Furthermore, LCED can ameliorate GPR …


Greening The Workplace: Can Sustainable Practices Reduce Anxiety And Enhance Meaningful Work Engagement?, Cyril Tom T. Sunny, Peter Muttungal, Benny G. Davidson Feb 2025

Greening The Workplace: Can Sustainable Practices Reduce Anxiety And Enhance Meaningful Work Engagement?, Cyril Tom T. Sunny, Peter Muttungal, Benny G. Davidson

Northeast Journal of Complex Systems (NEJCS)

This academic research examines the relationship between job engagement, green work climate, job-related anxiety, meaningfulness at work within the organization. It draws attention to identify the significant relations among all these factors and highlights the role of a green work climate in promoting meaningful work and alleviating job-related anxiety. The research emphasizes a diverse sample of employees from various organisations using structural modelling to find the mediating roles of job engagement and work meaningfulness in the correlation between organizational practices, environmental sustainability, and employee satisfaction. The study finds that a green work climate significantly enhances meaningful work experiences and reduces …


Impact Of Node Failures On Productivity In Multilayer Supply Chain Networks: An Influence Network Analysis In The Indian Electronics Sector, Surendra Orupalli, Hiroki Sayama Feb 2025

Impact Of Node Failures On Productivity In Multilayer Supply Chain Networks: An Influence Network Analysis In The Indian Electronics Sector, Surendra Orupalli, Hiroki Sayama

Northeast Journal of Complex Systems (NEJCS)

Supply chain networks are essential for the delivery of goods and information, but disruptions such as natural disasters or trade embargoes can severely impact them. Resilience of entire networks under different types of disruptions when nodes or edges fail has been extensively studied. However, the extent to which the failure of a particular company affects another company of interest within a network has not been widely explored. To address this, we created a multilayer physical supply chain network of companies in an electronics supply chain concentrated in India. Through systematic node removal simulations, we examined how the productivity of one …


A Novel Preprocessing Model For Multi Modal Brain Mri Image Classification For Stroke Prognosis, Alwin Joseph, Chandra J Feb 2025

A Novel Preprocessing Model For Multi Modal Brain Mri Image Classification For Stroke Prognosis, Alwin Joseph, Chandra J

Northeast Journal of Complex Systems (NEJCS)

Magnetic Resonance Imaging (MRI) is an imaging technique used for the diagnosis and observing the progression in various neurological disorders. Stroke is one of the prominent neurological disorders that creates significant impacts in the patients. It occurs when the blood supply to part of the brain is interrupted or reduced, preventing brain tissues from getting oxygen and nutrients. Multimodal data from various modalities help clinicians in proper prognosis of stroke. Ischemic Stroke Lesion Segmentation Challenge (ISLES22) provides data of stroke data for various stroke patients, the dataset consists of three modalities of data – Fluid Attenuated Inversion Recovery (FLAIR), Apparent …


Educating Students On The Behavioral And Psychological Aspects Of Romance Scam Victimization Via A Social Engineering Competition, Rachel Bleiman, Hwanhee Park, Aunshul Rege Feb 2025

Educating Students On The Behavioral And Psychological Aspects Of Romance Scam Victimization Via A Social Engineering Competition, Rachel Bleiman, Hwanhee Park, Aunshul Rege

Journal of Cybersecurity Education, Research and Practice

The online dating industry generated 2.98 billion USD in 2023 and is estimated to reach 3.6 billion USD by 2025. Not surprisingly, online dating platforms are rife with romance scams that cause financial damages, with estimated losses of 1.3 billion USD in 2022 alone. Additionally, victims suffer emotional and psychological harms. This paper shares findings from a 2023 Romance Scam and Social Engineering Competition (RSSEC) that introduced students to the behavioral and psychological aspects of romance scams. Specifically, the competition aimed to expose students to (i) understanding how victims experience social engineering (SE) - the psychological manipulation of human behavior, …


Integrating Quantum Computing In High-Frequency Trading: A Project Management Approach, Dhwani Patel, Dhwani Patel Feb 2025

Integrating Quantum Computing In High-Frequency Trading: A Project Management Approach, Dhwani Patel, Dhwani Patel

Harrisburg University Dissertations and Theses

This thesis explores the integration of quantum computing in high-frequency trading (HFT) from a project management perspective. As quantum computing emerges as a transformative technology, its potential to revolutionize financial markets, particularly HFT, necessitates structured approaches to manage the associated complexities and risks. Agile methodologies are examined as a solution to bridge the gap between the rapid development cycles of quantum software and the high-speed requirements of trading algorithms. The study employs a qualitative research approach, incorporating expert interviews and literature analysis to identify the challenges and opportunities of implementing quantum computing in HFT. The research reveals that while quantum …


Managing Cybersecurity In Local Governments: 2022, Donald F. Norris Phd, Laura K. Mateczun Jd Feb 2025

Managing Cybersecurity In Local Governments: 2022, Donald F. Norris Phd, Laura K. Mateczun Jd

Journal of Cybersecurity Education, Research and Practice

This paper, based on data from our second nationwide survey of cybersecurity among local or grassroots governments in the U.S., examines how these governments manage this important function. As we have shown elsewhere, cybersecurity among local governments is increasingly important because these governments are under constant or nearly constant cyberattack. Due to the frequency of cyberattacks, as well as the probability that at least some attacks will succeed and cause damage to local government information systems, these governments have great responsibility to protect their information assets. This, in turn, requires these governments to manage cybersecurity effectively, something our data show …


Ai Culture ‘Profiling’ And Anti-Money Laundering: Efficacy Vs Ethics, John W. Goodell, Cal B. Muckley, Parvati Neelakantan, Darragh Ryan Feb 2025

Ai Culture ‘Profiling’ And Anti-Money Laundering: Efficacy Vs Ethics, John W. Goodell, Cal B. Muckley, Parvati Neelakantan, Darragh Ryan

University Research

Using extensive transaction and money laundering detection data, at a globally important financial institution, we investigate the efficacy of including facets of national culture in formulating anti-money laundering predictions. For corporate and individual accounts, Hofstede individualism scores of the country in which a customer is resident, or from which a wire is sent/received, are of first-order importance in the detection of money laundering. When combined with account and transaction data; as well as even a proprietary institutional algorithm, individualism scores continue to determine the models’ predictive performances. The efficacy of cultural profiling in money laundering detection underscores the need for …


Leveraging Network Science For Customer Segmentation And Product Recommendation, Ali Nasirzonouzi Feb 2025

Leveraging Network Science For Customer Segmentation And Product Recommendation, Ali Nasirzonouzi

Northeast Journal of Complex Systems (NEJCS)

The rapid growth in e-commerce has forced the development and implementation of enhanced customer segmentation and recommendation systems, improving business results and improving customer experience. Traditional approaches, such as RFM analysis and clustering algorithms like K-means, are very helpful in many situations but usually fail to catch complex interdependencies among customers and products. This paper proposes a new approach using network science methodologies, a bipartite graph model, toward the advancement of customer segmentation and product recommendation. It implements a bipartite graph of customers and products using the "Online Retail II" dataset and proceeds with community detection, segmenting customers into unique …


Locational Data And The Public Interest, William A. Herbert, Micahel Goodchild, Richard Appelbaum, Jeremy Crampton, Gary Langham, Krzysztof Janowicz, Mei-Po Kwan, Katina Michael, Lisa Schamess Feb 2025

Locational Data And The Public Interest, William A. Herbert, Micahel Goodchild, Richard Appelbaum, Jeremy Crampton, Gary Langham, Krzysztof Janowicz, Mei-Po Kwan, Katina Michael, Lisa Schamess

Publications and Research

This article presents a paper developed by the AAG Organizing Committee on Locational Information and the Public Interest through a summit held in Santa Barbara, California in June 2022. The summit resulted in goals and ideas for addressing the issues that arise from the present environment for geodata, whereby public, private, and third-sector entities can tap into publicly available locational information with relatively little regulation on its access or use. The Committee articulates four goals: (1) develop a research agenda extending across disciplines, (2) outline educational resources and strategies to guide ethical practice, (3) devise a pathway to increase public …


Inclusive Space For Everyone Door Sign (Printable 8.5 X 11 Inch), Joan H. Robinson Feb 2025

Inclusive Space For Everyone Door Sign (Printable 8.5 X 11 Inch), Joan H. Robinson

Open Educational Resources

This is a printable 8.5 x 11 inch door sign for faculty, staff, and administrators to let people know it is an inclusive space for everyone. For improved visibility, print with a color printer and cut along the dotted line.

See also: 11 x 17 inch door sign.


A Review Of Artificial Intelligence, Algorithms, And Robots Through The Lens Of Stakeholder Theory, Michael J. Matthews, Su Runkun, Lindsey Yonish, Shawn Mcclean, Joel Koopman, Kai Chi Yam Feb 2025

A Review Of Artificial Intelligence, Algorithms, And Robots Through The Lens Of Stakeholder Theory, Michael J. Matthews, Su Runkun, Lindsey Yonish, Shawn Mcclean, Joel Koopman, Kai Chi Yam

Management Faculty Publications

With the arrival of the Fourth Industrial Revolution, intelligent machines are affecting the daily lives of multiple organizational stakeholders. However, despite the continued expansion of intelligent machines in society, management scholarship has generally lagged, and current frameworks are under-equipped to offer meaningful guidance regarding the intersection of intelligent machines and organizations. We address this issue via a multidisciplinary review and a novel framework of intelligent machines and value creation. First, we discuss the characteristics of intelligent machines (i.e., autonomy, learning, inscrutability, and materiality) and how variation in these characteristics impacts their affordances and, subsequently, the value offered to stakeholders. We …


Robust Conic Satisficing, Arjun Ramachandra, Napat Rujeerapaiboon, Melvyn Sim Feb 2025

Robust Conic Satisficing, Arjun Ramachandra, Napat Rujeerapaiboon, Melvyn Sim

Working Papers

In practical optimization problems, we typically model uncertainty as a random variable though its true probability distribution is unobservable to the decision maker. Historical data provides some information of this distribution that we can use to approximately quantify the risk of an evaluation function that depends on both our decision and the uncertainty. This empirical optimization approach is vulnerable to the issues of overfitting, which could be overcome by several data-driven robust optimization techniques. To tackle overfitting, Long et al. (2022) propose a robust satisficing model, which is specified by a performance target and a penalty function that measures the …


Is Carbon Risk Priced In The Cross Section Of Corporate Bond Returns?, Tinghua Duan, Frank Weikai Li, Quan Wen Feb 2025

Is Carbon Risk Priced In The Cross Section Of Corporate Bond Returns?, Tinghua Duan, Frank Weikai Li, Quan Wen

Research Collection Lee Kong Chian School Of Business

This article examines the pricing of a firm’s carbon risk in the corporate bond market. Contrary to the “carbon risk premium” hypothesis, bonds of more carbon-intensive firms earn significantly lower returns. This effect cannot be explained by a comprehensive list of bond characteristics and exposure to known risk factors. Investigating sources of the low carbon alpha, we find the underperformance of bonds issued by carbon-intensive firms cannot be fully explained by divestment from institutional investors. Instead, our evidence is most consistent with investor underreaction to the predictability of carbon intensity for firm cash-flow news, creditworthiness, and environmental incidents.


Challenges And Opportunities In The Dissemination Of Scientific Content: Insights From Media Professionals In Jordan, Ruba Mustafa Mohammad Dr, Mahmoud Ahmad Al-Rajabi Dr, Hala Nabil Amr Jan 2025

Challenges And Opportunities In The Dissemination Of Scientific Content: Insights From Media Professionals In Jordan, Ruba Mustafa Mohammad Dr, Mahmoud Ahmad Al-Rajabi Dr, Hala Nabil Amr

Middle East Journal of Communication Studies

This study explored the challenges and opportunities in disseminating scientific content from the perspective of media experts in Jordan. Using a descriptive methodology and a questionnaire, the research aimed to understand the landscape better. The sample included 343 media experts holding master's degrees or higher in various media fields, along with several journalists actively working in the sector. The study revealed several key findings. Chief among them are the numerous obstacles hindering the dissemination of scientific content in Jordanian media. These include a lack of training for journalists on accessing new scientific information, a general absence of critical thinking skills …


The Degree Of Dependence Of The Jordanian Public On Social Media In Health Awareness Of Obesity Diseases (Survey Study), Jumana Irshiedat Dr, Kamel Khurshid Murad Prof Jan 2025

The Degree Of Dependence Of The Jordanian Public On Social Media In Health Awareness Of Obesity Diseases (Survey Study), Jumana Irshiedat Dr, Kamel Khurshid Murad Prof

Middle East Journal of Communication Studies

The article aimed to reveal the dependency of social media platforms in educating the Jordanian public about obesity diseases and explore the cognitive, emotional, and behavioral effects on the Jordanian public. The survey method was adopted; an approach used in descriptive studies, and the questionnaire tool was used to a sample (357) of the Jordanian public in Amman. The study-produced results including the platform most used by the Jordanian public to receive knowledge about health awareness is WhatsApp in the first place, followed by Instagram and then Facebook. The results also showed that the health topics of most interest to …