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Articles 91 - 120 of 3938
Full-Text Articles in Business
Blockchain Technology As A Tool To Enhance Information Security Elements In The Government Organizations Sector: An Exploratory Study In The Nineveh Governorate Traffic Directorate, Saif Khalid Zakaria
Blockchain Technology As A Tool To Enhance Information Security Elements In The Government Organizations Sector: An Exploratory Study In The Nineveh Governorate Traffic Directorate, Saif Khalid Zakaria
Muthanna Journal of Administrative and Economics Sciences
Purpose: The objective of this study is oriented to investigate what are the determinant features of Blockchain Technology (BCT) that contribute in boosting ISE factors in governmental institutions. The research work is grounded on referring to the most popular features of Blockchain (BC) in enhancing the core and supportive (ISE). Research Design/ Methods and approach: The data for this research was based on a crosssectional and correlational survey (95 responses were finally analyzed). The collected data were first analyzed using SPSS v.26 and then through variance based structural equation modeling (SEM; Smart PLS v.4) for assessing validity and …
Work Environment Quality And Its Relationship To Job Satisfaction In The Kirkuk Education Directorate, Ahmed Abd Saleh
Work Environment Quality And Its Relationship To Job Satisfaction In The Kirkuk Education Directorate, Ahmed Abd Saleh
Muthanna Journal of Administrative and Economics Sciences
The study aimed to examine the relationship between the quality of the work environment in its dimensions (teamwork, improvement of working conditions, and motivation) and the achievement of job satisfaction among the employees of Kirkuk Directorate of Education, with a focus on the extent to which the elements of the work environment affect the level of satisfaction and organizational commitment. The study population consisted of 970 employees of the directorate, from which a random sample of 100 employees from various departments and job levels was selected as the study sample. The majority of the sample were male, with work experience …
Analyzing The Impact Of Applying Ipsas 42 On Social Benefits In Enhancing Reporting Quality And Promoting Financial Sustainability, Burhan Hussein Khalaf Al-Rawi, Hasan Saleh Yusuf Al-Bajari
Analyzing The Impact Of Applying Ipsas 42 On Social Benefits In Enhancing Reporting Quality And Promoting Financial Sustainability, Burhan Hussein Khalaf Al-Rawi, Hasan Saleh Yusuf Al-Bajari
Muthanna Journal of Administrative and Economics Sciences
The study aims to explore the impact of applying IPSAS 42 on social benefits in enhancing the efficiency of financial reporting and strengthening the sustainability of financial capabilities within Iraqi government institutions. The study objectives were achieved by examining the nature and objectives of IPSAS 42, assessing the current state of disclosure of social benefits in government financial reports, and measuring the extent to which the social benefits standard contributes to promoting financial sustainability. The study relied on secondary financial data from a set of Iraqi government entities, including current expenditures, capital/investment expenditures, oil revenues, non-oil revenues, fiscal deficit, and …
His Role In Government Investment In Economic Development Services In Iraq, Hatem Jabr Atshan
His Role In Government Investment In Economic Development Services In Iraq, Hatem Jabr Atshan
Muthanna Journal of Administrative and Economics Sciences
This study aims to shed light on the reality of government investment spending in Iraq by analyzing its indicators and estimating the government investment spending index and its impact on economic growth for the period 2004-2024, based on theoretical and applied frameworks. The study concluded that the contribution of investment spending to GDP was determined to be between (5.7%) and (69.6%), with an average rate of (17.75%), indicating government involvement in socio-economic fields. There is no financial approach worldwide that reduces the scope of public spending in favor of investment spending in a way that leads to increased economic growth.
Integrated Reporting And Its Role In Enhancing The Reliability Of Financial Reports: The Mediating Role Of Digital Transformation Technology: A Field Study, Mohammed Jumaah Kareem Sajet Al-Barki, Qasim Mohammed Abdullah, Majid Gazi Hasan, Ali Awadh Atshan
Integrated Reporting And Its Role In Enhancing The Reliability Of Financial Reports: The Mediating Role Of Digital Transformation Technology: A Field Study, Mohammed Jumaah Kareem Sajet Al-Barki, Qasim Mohammed Abdullah, Majid Gazi Hasan, Ali Awadh Atshan
Muthanna Journal of Administrative and Economics Sciences
The primary objective of the research is to demonstrate the impact of Integrated Reporting on enhancing the reliability of financial reports through the adoption of digital transformation technology, and to provide the cognitive foundations regarding Integrated Reporting and the reliability of financial reports. The research focused on the community of commercial companies listed on the Iraq Stock Exchange, with the sample limited to seven (7) companies according to specific criteria, as they are listed on the exchange and possess externally audited financial reports. These companies did not experience any mergers during the research period, which allowed for the completion of …
Application Of A Fuzzy Multi-Objective Defuzzification Method To Solve A Multi-Modal Transportation Problem, Qusay H Khalaf, Khalid Zeghaiton Chaloob
Application Of A Fuzzy Multi-Objective Defuzzification Method To Solve A Multi-Modal Transportation Problem, Qusay H Khalaf, Khalid Zeghaiton Chaloob
Muthanna Journal of Administrative and Economics Sciences
Multi-modal transportation systems are the logistics networks for global economy. Transportation systems are fraught with uncertainties that hinder the traditional deterministic models reaching the optimal performance. The main obstacle for traditional deterministic models is the uncertainties (e.g., fuel prices volatility, inaccurate transit-times prediction, and evolving environmental regulations). This paper proposes a novel method of fuzzy multi-objective defuzzification. It integrates a modified center of gravity (COG) technique with multi-objective linear programming (MOLP) to address the uncertainty challenges. Triangular fuzzy numbers and partitioning to sud-intervals generated crisp solutions to balance conflicting objectives: cost, time, and environmental sustainability. A four transportation-mode used as …
Exploring The Impact Of Psychological Hardiness On Career Prosperity: An Analytical Study Of The Opinions Of Employees Of The Ministry Of Migration And Displacement/Najaf Governorate Branch, Mustafa Hasan Kareem Al-Hamami
Exploring The Impact Of Psychological Hardiness On Career Prosperity: An Analytical Study Of The Opinions Of Employees Of The Ministry Of Migration And Displacement/Najaf Governorate Branch, Mustafa Hasan Kareem Al-Hamami
Muthanna Journal of Administrative and Economics Sciences
This study aims to explore the impact of psychological hardiness on career well-being among employees of the Ministry of Migration and Displaced Persons – Najaf Al-Ashraf Branch, with a focus on how psychological hardiness contributes to enhancing employee welfare and improving professional performance. The study adopted a descriptive- analytical approach, where data were collected and analyzed to determine the relationship between the variables. The study population included all employees of the Ministry – Najaf Al-Ashraf Branch, and a random sample of 100 employees was selected to ensure adequate representation of different departments and job categories. A standardized questionnaire measuring psychological …
Green Value Chain Analysis And Its Role In Improving Resource Allocation Decisions: A Case Study In Diwaniya Dairy Factory, Ail Abdul-Hussein Hani Al-Zameli, Nabaa Duaa Fakher
Green Value Chain Analysis And Its Role In Improving Resource Allocation Decisions: A Case Study In Diwaniya Dairy Factory, Ail Abdul-Hussein Hani Al-Zameli, Nabaa Duaa Fakher
Muthanna Journal of Administrative and Economics Sciences
The purpose of this study is to justify the role of The green value chain as a modern technique of management accounting in facilitating investment decisions and optimizing the effectiveness in resources utilization at industrial units. The premise underlying the study is that green value serves as a frame of reference for analysing activities, which in turn allows to separate value-adding from non-value adding ones, leading to cost reduction and environmental soundness. Management is also not about finding faults for waste and allocating funds, it's all about tapping new ways of creating value by eliminating non-value adding activities. The deductive …
Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park
Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park
Annual Research Symposium
Artificial intelligence is increasingly deployed in supply chain management, yet many organizations struggle to align adoption efforts with process readiness, data quality, governance, and workforce capabilities, and they still lack validated supply chain specific roadmap for assessing readiness, sequencing investments, and reducing implementation risk. This study develops and evaluates a Capability Maturity Model for Artificial Intelligence Integration in Supply Chain Management to address that gap. Using a design science research approach, the study synthesizes prior literature and practitioner knowledge to define maturity dimensions, capability indicators, and staged progression levels for AI integration in supply chain contexts. The artifact and assessment …
Optimizing Warranty Policies For Remanufactured Products: When Should They Be Longer, Shorter, Or Identical To New Product Warranties?, Kunpeng Li, Jun-Yeon Lee
Optimizing Warranty Policies For Remanufactured Products: When Should They Be Longer, Shorter, Or Identical To New Product Warranties?, Kunpeng Li, Jun-Yeon Lee
Faculty Publications
Manufacturers adopt different warranty strategies for remanufactured products, offering shorter, identical, or longer warranty periods compared to new products. However, prior research has only focused on manufacturers offering either shorter or identical warranties. In addition, the existing literature has not captured the diminishing returns of warranties, i.e., as the warranty coverage increases, its incremental benefits begin to decrease but the costs continue to increase. To address these gaps, we develop an optimization model that jointly considers pricing and warranty decisions while accounting for warranty’s diminishing effect on consumer’s willingness to pay for remanufactured products. We show that all three observed …
How Do Monetary Incentives Affect Prosocial Behavior Among Gig Workers?—Behavioral Experiments Based On Flashex, Peng Xue
Dissertations and Theses Collection (Open Access)
The gig economy has reshaped labor markets. Motivating mobile, loosely contracted gig workers to engage in prosocial behavior is critical for platform governance. This paper uses a randomized field experiment on FlashEx in comparable Chinese cities to examine how monetary incentives affect delivery workers’ prosocial behavior and related economic outcomes.
The main findings of this study are as follows. First, monetary incentives significantly promote gig workers’ prosocial behavior, effectively increasing both the likelihood and frequency of their participation in altruistic acts. This effect is primarily driven by the “instrumental value” mechanism in the gig economy: the platform’s gold coin rewards, …
Joint Capacity Allocation And Job Assignment Under Uncertainty, Peng Wang, Yun Fong Lim, Gar Goei Loke
Joint Capacity Allocation And Job Assignment Under Uncertainty, Peng Wang, Yun Fong Lim, Gar Goei Loke
Research Collection Lee Kong Chian School Of Business
We study a multi-period joint capacity allocation and job assignment problem. The goal is to simultaneously allocate resources across J different supply nodes and assign jobs from I different demand origins to these J supply nodes, so as to maximize the reward for matching or minimize the cost of failure to match. We consider three features: (i) supply is replenishable after some random time, (ii) demand is random, and (iii) demand can wait and needs not be fully fulfilled immediately. Such problems emerge in many service management settings such as fleet re-positioning for car-sharing, and patient management in healthcare. We …
Expanding Waste Segregation Initiatives To Reduce Regulated Medical Waste: A Multi-Departmental Quality Improvement Project, Emily M. Su, Anuja L. Sarode, Mohammed Sami, David R. Nehring, Erica L. Laipply, Mustafa Culcuoglu
Expanding Waste Segregation Initiatives To Reduce Regulated Medical Waste: A Multi-Departmental Quality Improvement Project, Emily M. Su, Anuja L. Sarode, Mohammed Sami, David R. Nehring, Erica L. Laipply, Mustafa Culcuoglu
HCA Healthcare Journal of Medicine
Background
Regulated medical waste (RMW) drives up health care costs, largely due to misclassification of general waste, especially in operating rooms (ORs), intensive care units (ICUs), and obstetrics and gynecology (OBGYN) departments. This study aimed to reduce RMW volume and costs at Akron City Hospital (ACH) through department-specific interventions aligning with Occupational Safety and Health Administration (OSHA) and Ohio Environmental Protection Agency guidelines.
Methods
Periodic analyses compared hospital-wide aggregate RMW volume, pick-up frequency, and disposal costs before and after interventions. The ORs initiated interventions in October 2022, expanding to ICUs and OBGYN by February 2024. Strategies included staff education, flyers …
A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines
A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines
Dissertations
Artificial Intelligence (AI) is transforming Supply Chain Management (SCM), yet many organizations struggle to assess their readiness for AI adoption and to understand how AI capabilities develop across maturity stages. This dissertation addresses this gap by developing a Capability Maturity Model (CMM) for AI integration in SCM, grounded in Organizational Information Processing Theory (OIPT), the Resource-Based View, and related capability frameworks. The model provides a structured approach for evaluating an organization's information-processing requirements, resource configurations, and alignment needed for effective AI-enabled supply chain operations.
Using a design science research approach, the AI-SCM CMM and its associated assessment instrument were derived …
The Role Of Stakeholder Management In The Adaptive Reuse Of Historic Buildings: Balancing Social, Economic, And Community Interests, Karina G. Iavarone
The Role Of Stakeholder Management In The Adaptive Reuse Of Historic Buildings: Balancing Social, Economic, And Community Interests, Karina G. Iavarone
Harrisburg University Dissertations and Theses
The adaptive reuse of historic buildings has emerged as a vital strategy for sustainable urban development. While such projects can preserve cultural heritage, revitalize communities, and stimulate economic growth, they often face significant challenges due to competing stakeholder priorities. The central problem addressed in this study is the lack of effective stakeholder management in adaptive reuse initiatives, which can result in project delays, inflated costs, and outcomes that overlook social sustainability.
The purpose of this qualitative, descriptive study was to explore how stakeholder management practices influence the success of adaptive reuse projects by balancing social, economic, and community interests. Three …
Using Artificial Intelligence To Mitigate Bottlenecks In Last-Mile Logistics: A Developing Country Perspective, Marvel S. Ogah, Comfort Ademola, Gregory Asiegbu
Using Artificial Intelligence To Mitigate Bottlenecks In Last-Mile Logistics: A Developing Country Perspective, Marvel S. Ogah, Comfort Ademola, Gregory Asiegbu
International Journal of Applied Management and Technology
The digital revolution of the logistic value chain has improved critical aspects of the global supply chain, especially in the aspect of last-mile logistics (LML). Bottlenecks, however, such as delays in deliveries, increased lead times, pollution, poor cost management, and tracking issues, among several others, plague the logistics operations in developing countries. Artificial intelligence (AI) can help mitigate these bottlenecks toward delivering incremental value to the end customers. This paper investigates the extent to which AI has been adopted in the logistics value chain in developing countries using a descriptive approach. Quantitative data were collected from 290 logistics and e-commerce …
Machine Learning-Enriched Distributionally Robust Optimization And Hybrid Decomposition To Joint Optimization Of Transportation Hub Network Design And Pricing, Seyed Ashkan Hosseini Shekarabi, Reza Kiani Mavi, Flavio Romero Macau, Ali Papi, Ashkan Teymouri
Machine Learning-Enriched Distributionally Robust Optimization And Hybrid Decomposition To Joint Optimization Of Transportation Hub Network Design And Pricing, Seyed Ashkan Hosseini Shekarabi, Reza Kiani Mavi, Flavio Romero Macau, Ali Papi, Ashkan Teymouri
Research outputs 2022 to 2026
Freight transportation within the hub-assisted systems enhances economies of scale for carriers by consolidating logistics operations through central hubs, thereby increasing efficiency and reducing costs. Optimally designing such transportation systems creates competitive advantages for carriers, enabling them to reduce shipping prices and, consequently, capture a larger share of the market from shippers’ demand. This research addresses the joint optimization of intermodal transportation hub network design and pricing decisions under price-dependent and uncertain demand, with the objective of maximizing carrier's profit. Since the uncertain shipping demand follows a nonlinear relation with price, the carrier not only optimizes shipping network design but …
Uncertain Search With Knowledge Transfer, Woonghee Tim Huh, Michael Jong Kim, Meichun Lin
Uncertain Search With Knowledge Transfer, Woonghee Tim Huh, Michael Jong Kim, Meichun Lin
Research Collection Lee Kong Chian School Of Business
We consider a sequential search over a group of similar alternatives. The individual value of an alternative contains two components, an observable utility and an idiosyncratic value. Observable utilities share an unknown population distribution, which captures the similarity across the alternatives and allows for knowledge transfer within the group. Once a decision maker encounters an alternative, its utility is revealed immediately, whereas the idiosyncratic value is unobservable and needs to be learned by sampling. The goal is to select an alternative with the highest individual value while accounting for the sampling and search costs. A novel feature of this problem …
Eliciting Supplier Cooperation For Value Chain Decarbonization: A Field Experiment With Smallholder Farmers In India, Sukti Ghosh, Jasjit Singh
Eliciting Supplier Cooperation For Value Chain Decarbonization: A Field Experiment With Smallholder Farmers In India, Sukti Ghosh, Jasjit Singh
Research Collection Lee Kong Chian School Of Business
Many firms are pledging to reduce greenhouse gas emissions across their value chains. However, this requires their suppliers to also adopt more climate-friendly practices for decarbonization. This can involve addressing gaps in not only the suppliers’ ability but also their willingness to adopt such practices, which can be challenging if the suppliers perceive the practices as risky or potentially detrimental to their economic well-being. We examine the effectiveness of relational investments to help mitigate this challenge, arguing that relational investments can serve as a signal of the firm’s commitment towards joint value creation. In a field experiment conducted with supplier …
The Satu Wakaf Indonesia Application Development Strategy, Nurul Huda, Nova Rini, Rahma Aini Nur, Ariel Nian Gani, Muhammad Rofi'i, Nur Syamsudin Buchori
The Satu Wakaf Indonesia Application Development Strategy, Nurul Huda, Nova Rini, Rahma Aini Nur, Ariel Nian Gani, Muhammad Rofi'i, Nur Syamsudin Buchori
Journal of Strategic and Global Studies
The Satu Wakaf Indonesia application is a new platform for digital waqf, which necessitates a strategic policy for its development. The needs of strategic policy stand from the current problems that occur in the implementation of the application. The objectives of this study are: (1) the key sub-elements of the Satu Wakaf Indonesia development strategy, and (2) The Satu Wakaf Indonesia development strategy using the ISM approach. The research method used is a qualitative method with the Interpretive Structural Modelling (ISM) approach. The data source for this study is the results of filling out questionnaires by expert informants. The results …
Extent Of Adopting New Public Management Strategies In The Nigerian Public Service, Oluwaseyi Isaiah Alamu, Wasiu Abiodun Makinde, Bolanle W. Shiyanbade
Extent Of Adopting New Public Management Strategies In The Nigerian Public Service, Oluwaseyi Isaiah Alamu, Wasiu Abiodun Makinde, Bolanle W. Shiyanbade
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
The Nigerian public service has faced significant challenges in delivering quality services to citizens, which necessitate the adoption of New Public Management (NPM) strategies. New Public Management focused on improving the quality-of-service delivery and public sector performance through a market-oriented approach of performance measurement, decentralization of decision making, performance contracting, and accountability for results, among others. This study examines the extent of adoption of NPM strategies in the Nigerian public service using the selected federal ministries of Nigeria. Survey research design through qualitative and quantitative (mixed method) approaches was used for data collection and analysis. The population of the study …
Introduction To Jbb Volume 33 Number 1, Muhammad Ramaditya
Introduction To Jbb Volume 33 Number 1, Muhammad Ramaditya
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
No abstract provided.
Navigating Geopolitical Disruptions: Adaptive Strategies For The Agri-Food Sector, Barbara H. Skudrzyk
Navigating Geopolitical Disruptions: Adaptive Strategies For The Agri-Food Sector, Barbara H. Skudrzyk
Dissertations
This study explores how Polish food supply chain stakeholders enhance global resilience in response to geopolitical disruptions. Focusing on the geopolitical conflict in Ukraine, this dissertation explores its effects on Poland’s agri-food supply chain and the adaptive strategies employed to foster resilience. The research aims to pinpoint and analyze the most significant operational risks within Polish agri-food supply chain stakeholders. This study explores how risks impact key areas of the supply chain, given their central role in food security and economic stability, and evaluates how well current strategies mitigate disruption and build resilience. Ultimately, this work develops a comprehensive framework …
The Role Of Agricultural Biomass In Supply Chain Decarbonization, Ruxia Lyu, Sobhan Arisian, Zhitang Li, Mohammad S. Taskhiri, Reza Kiani Mavi
The Role Of Agricultural Biomass In Supply Chain Decarbonization, Ruxia Lyu, Sobhan Arisian, Zhitang Li, Mohammad S. Taskhiri, Reza Kiani Mavi
Research outputs 2022 to 2026
To achieve supply chain decarbonization, environmentally conscious manufacturers are transforming their energy infrastructure. While certain manufacturers are adopting a pure bioenergy strategy in their production processes, others are opting for a hybrid energy approach that combines traditional energy with bioenergy. This choice is often influenced by limitations in land capacity and the developmental stage of biomass conversion technologies. This paper introduces a game-theoretic model that explores the optimal approach to achieving supply chain decarbonization by strategically selecting energy portfolios. Our findings reveal that in scenarios where the market size is small, manufacturers tend to adopt a hybrid energy strategy, particularly …
How Supply Networks Influence Sustainable Innovation: Evidence From Ghana's Public Works Procurement, Peter Adjei-Bamfo, Hadrian Geri Djajadikerta, Kerry Brown, Ferry Jie, Reza Kiani Mavi, Alain Neher
How Supply Networks Influence Sustainable Innovation: Evidence From Ghana's Public Works Procurement, Peter Adjei-Bamfo, Hadrian Geri Djajadikerta, Kerry Brown, Ferry Jie, Reza Kiani Mavi, Alain Neher
Research outputs 2022 to 2026
Recent environmental and sustainability standards in procurement increase short-term production and operational costs to suppliers, which are often recouped by charging price premiums for innovative solutions. However, public buyers are less likely to pay such price premiums, resulting in a disincentive among suppliers to bid for innovation (unique) contracts. This article examines how innovation procurement stimulates network emergence to mitigate innovation costs and facilitate suppliers' sustainable innovation capacity. We inductively analyse interview responses, observations, archival data and modified Delphi discussions with technical experts involved in innovation-oriented public works procurement projects (i.e., building, water and road infrastructure) in Ghana. Our findings …
Brief #1: Collaborative Aggregation & Marketing Of Local Farm Food: A Qualitative Analysis Of Farmers' Collaboration Strategies, Evan England, Rachel Filippone, Hannah Stokes-Ramos, Cindy (Luyue) Zheng, Olivia Burton, Analena Bruce
Brief #1: Collaborative Aggregation & Marketing Of Local Farm Food: A Qualitative Analysis Of Farmers' Collaboration Strategies, Evan England, Rachel Filippone, Hannah Stokes-Ramos, Cindy (Luyue) Zheng, Olivia Burton, Analena Bruce
Food Practice Research
This report presents research findings from a comparative case study of four Collaborative Aggregation and Marketing Models: Local Harvest, a cooperative non-profit, farmer-owned, and certified organic CSA, Three River Farmers Alliance, an online food hub and regional distributor, Vernon Family Farm Store, an on-farm, year-round store that aggregates from local farms, and Fresh Start Farms, a food hub, farmers’ market, and CSA operated by the nonprofit Organization for Refugee and Immigrant Success.
Meeting Battery Electric Vehicle Demand With A Focus On Throughput Capacity Across The Transport Nodes In The Upstream Cobalt Supply Chain, Nicholas J. Visconti
Meeting Battery Electric Vehicle Demand With A Focus On Throughput Capacity Across The Transport Nodes In The Upstream Cobalt Supply Chain, Nicholas J. Visconti
Dissertations
This study assesses whether cobalt transport capacity in sub-Saharan Africa is sufficient to support projected battery electric vehicle (BEV) demand under the Paris Accord. Using open-source data from ArcGIS, the Highway Capacity Manual, and the World Bank, the analysis applies a simplified linear programming approach to estimate the maximum throughput of the primary transport corridor connecting the Democratic Republic of the Congo to the Port of Durban. The model identifies significant constraints along the Rutenga-to-Beitbridge segment, reducing network capacity to an estimated 42,494 tons of ore per day. When converted to refined cobalt, this capacity falls well short of the …
Understanding Supply Chain Innovation, Kenneth B. Kahn, David P. Cook
Understanding Supply Chain Innovation, Kenneth B. Kahn, David P. Cook
Marketing Faculty Publications
Purpose – Supply chain innovation (SCI) represents a complex construct, capturing the interest of practitioners and researchers alike. There is no commonly accepted definition for the term, field research on the construct appears to be highly fragmented and industry examples demonstrate diverse ways in which it occurs.
Design/methodology/approach – Reviewing definitional literature and top winners of the Council of Supply Chain Management Professionals’ Supply Chain Innovation Award, this manuscript identifies salient points about SCI to guide continued research and industry practice.
Findings – Seven points are made about SCI. These pertain to its multiple definitions, technology, relationships, performance outcomes, conceptual …
Heartbeats: Sustainable Practices In Business, Natalie Pham, Shareef Awadallah, Lily Lisco, Logan Blissenbach, Nikolaos Verginis
Heartbeats: Sustainable Practices In Business, Natalie Pham, Shareef Awadallah, Lily Lisco, Logan Blissenbach, Nikolaos Verginis
Williams Honors College, Honors Research Projects
HeartBeats Co. LLC is a premier audio and software technology brand that brings renewed character and performance to a stagnant space, revolutionizing the listening experience by engineering a digital music platform and headphones that possess distinct style and exceptional performance. While our team identifies and tracks trends in the market, we strive to establish market trends rather than to follow them. We are a company founded on innovation, redefining the music streaming market by combining the importance of wellness with the latest audio and software technologies and innovative functionalities. This document outlines a ten-year plan for efficient and impactful scaling, …
A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran Tekoglu, Tulay Girard
A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran Tekoglu, Tulay Girard
Atlantic Marketing Journal
Recently, nation branding has drawn the attention of policymakers worldwide, as nations recognize its strategic importance in achieving and sustaining success in the global competitive landscape. This study provides a conceptual framework based on master brand and sub-brand architecture to examine country branding holistically by integrating macro and micro perspectives, country brand equity, and their effects on consumer preferences. The specific objectives are to 1) identify the dimensions of master brand, sub-brand, and country brand equity and develop reliable and valid measurement scales for each dimension, and 2) develop a conceptual framework that integrates the master brand, sub-brand, and brand …