Business Commons^™

Understanding And Measuring Net Positive Business Strategies, Luke Ruffner Robinson

Graduate Student Theses, Dissertations, & Professional Papers

Despite their attempts to mitigate ecological impacts through sustainability initiatives, businesses are a major cause of the world's ecological problems. Some progressive businesses are attempting to move beyond “net zero” in terms of achieving neutral environmental impacts and instead are now pursuing a goal of net positive. Net positive refers to the idea that business activities could contribute value-added benefits to earth’s ecological systems, for example, by using technologies that sequester and store carbon. However, except for a handful of high-profile corporate case studies, little is known about how companies are developing their strategies to become net positive and …