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Corporate Sociopolitical Activism And Nonprofit Identity Orientation On An Individual's Likelihood To Support, Tara Duenas
Corporate Sociopolitical Activism And Nonprofit Identity Orientation On An Individual's Likelihood To Support, Tara Duenas
University Honors Theses
The purpose of this study aims to identify whether corporate sociopolitical activism (CSA) as a marketing strategy impacts individual stakeholders and their likelihood to support (time, money, or for-profit partnership) a nonprofit who may have different identity orientations (collectivistic or relational). The two nonprofits that inspired this study are Portland State University (PSU) and SNACK BLOC. Both organizations vary greatly in size and have implemented CSA in response to police abolition within the past year and currently receive public funding. There are various organizational differences between these nonprofits but there has been a suggested link in research that an organization’s …