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Articles 631 - 638 of 638

Full-Text Articles in Business

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay Dec 1983

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay Jan 1983

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay Jan 1983

Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay Jan 1980

Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Wanted: A History Of Advertising, Richard W. Pollay Oct 1978

Wanted: A History Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Maintaining Archives For The History Of Advertising, Richard W. Pollay Oct 1978

Maintaining Archives For The History Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Importance, And The Problems, Of Writing The History Of Advertising,, Richard W. Pollay Jan 1977

The Importance, And The Problems, Of Writing The History Of Advertising,, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Information Sources In Advertising History, Richard W. Pollay Jan 1976

Information Sources In Advertising History, Richard W. Pollay

Richard W. Pollay

No abstract provided.