Business Commons^™

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

Sunny Days Ahead: Messages During A Pandemic: Creative Strategies And Themes In Health And Wellness Public Service Ads By The Ad Council, Meenakshi Trichur Venkitasubramanian

Doctoral Dissertations

Public Service Advertising is an essential field of study because of its ability to impact and shape public behavior and community changes. Historically, the advertising industry has come together during the times of world war to form an association, the Ad Council, to help create awareness to the public. Over the past 75 years, the Ad Council has contributed to the various causes by communicating and advertising to encourage better habits and behavior. The Ad Council has collaborated with CDC and COVID Collaborative to communicate the right messages about coronavirus response and COVID-19 vaccine during this pandemic. The purpose of …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

S5e7: What Career Opportunities Exist In The Outdoor Recreation Industry?, Ron Lisnet, Chris Bartram, Ryan Scott, Lauren Jacobs, Karen Beeftink

The Maine Question

Maine is known as Vacationland to lovers of outdoor recreation from around the world. An industry grew out of Mainers’ and tourists’ passion for hiking, biking, kayaking, skiing and other outside pastimes, and it generates $3 billion in economic activity for the state. The Outdoor Leadership program at UMaine was created to take advantage of this opportunity.

Working with an existing program at the University of Maine at Machias and University of Maine Cooperative Extension 4-H camps, this new program is preparing students for careers in tourism, education and other fields that pertain to outside activities and learning. In this …

S5e5: What Opportunities Exist In Sports Management?, Ron Lisnet, Jason Harkins, Muralee Das

The Maine Question

Sports have significant value for many people for various reasons. It serves as entertainment for some, a passion for others and a $1.3 trillion international industry for entrepreneurs.

College students studying business will find many career opportunities in sports management upon graduation. The Maine Business School at UMaine capitalized on the demand for college graduates with business degrees by creating a new sports management major. In this episode of “The Maine Question” podcast, we explore the employment prospects in the sports management field with Jason Harkins and Muralee Das, Maine Business School faculty who helped create this new major at …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU women's basketball team from August to December 2021.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU basketball team from August to December 2021.

Environmental Sustainability And The Framing Of Formula E Motor Racing In Uk And Flemish Newspapers, Timothy Robeers

Journal of Motorsport Culture & History

Developed in cooperation with the Fédération Internationale d’Automobile (FIA) as motor sport’s governing body, the fully electric racing series Formula E represents itself as a driving force in making the motor sport and automotive industries more environmentally sustainable (hereafter: ES). However, the question remains whether such ES efforts are picked up on by the media, and more specifically newspapers that are still considered a benchmark for in-depth and reflective journalism, despite a dramatic rise of online and social media coverage of sport. Combining a quantitative content analysis with a qualitative framing analysis, this article identified, compared and contrasted frames, and …

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.

The Future Of Tv And Online Video Platforms: A Study On Predictors Of Use And Interaction With Content In The Egyptian Evolving Telecomm, Media & Entertainment Industries, Hesham O. Dinana, Rasha Allam

Faculty Journal Articles

This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to …

Ua19/16/1 2021 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2020-21 season.

Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis

Marketing Undergraduate Honors Theses

This project addresses the portrayal of women in media and its damaging effects on body image and self-esteem. It raises two critical questions: What negative impact is media creating on women? What can be done to combat these destructive effects?

According to a study done by Common Sense Media, "American teens use an average of 9 hours of media daily, not including for school and homework" (Common Sense Media, 2015). This data, along with many others, shows the severity of media exposure to teens. This has brought a valuable discussion to the table. How has this impacted female body image, …

Developing A Food Assistance Informational Graphic And Implementation Plan Based On Consumer Evaluation, Mckenna Cunningham

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Food insecurity refers to the uncertainty of having or acquiring enough food to sustain all members of a household. In 2019, 10.5% of households in the United States reported being food insecure. Of that number, 4.1% of households reported ‘very low food security,” meaning that there were additional periods of time in which one or more household members restricted or forfeited their food intake due to lack of money or other resources (USDA, 2020). Without access to proper nutrition, the health of both adults and children are put at risk for illness including anxiety, high blood pressure, diabetes, and other …

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.

Ua12/2/1 Best Of The Hill, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• WKU Favorites
• Adjusting to Apartment Life During a Pandemic
• Food & Drink
• Things to Do
• Miscellaneous
• Clothing & Gifts

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU women's basketball team in 2021.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU basketball team from January to July 2021.

Ua12/2/1 Fashion, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• Norvell, Abbey. Thinking Outside the Binary Box
• Keeley, Josie. The Artists Behind the 31 Ink Tattoo Parlor
• Harden, Olivia. Threading a Path from Classes to Careers
• Crisp, Hannah. Back to the Basics
• Jones, Tea. The Closet Upgrade Plan

The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu

Marketing Faculty Scholarship

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …

Ua19/16/1/5 Lady Topper Golf 2020-21 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2020-21 women's golf team season.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU softball team in 2021.

Ua19/16/1/5 Hilltopper Golf 2020-21 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2020-21 men's golf team season.

Ua19/16/1 Wku Football Media Guide, Wku Athletic Media Relations

WKU Archives Records

WKU football media guide for 2021.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Archives Records

Athletic media guide for volleyball team.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU tennis team in 2021.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU golf teams in 2021.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and statistics for WKU football team for 2021.