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Full-Text Articles in Business
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis
Walden Dissertations and Doctoral Studies
The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, …
Successful Strategies To Address Disruptive Innovation Technologies In The Digital-Media Industry, Latronya M. Acevedo-Berry
Successful Strategies To Address Disruptive Innovation Technologies In The Digital-Media Industry, Latronya M. Acevedo-Berry
Walden Dissertations and Doctoral Studies
Digital media executives lack strategic solutions for the preparation and response to changing media innovation technology. The lack of innovative technological strategies threatens digital-media corporations’ ability to maintain marketplace sustainability for addressing disruptive innovation technologies. Grounded in Christensen’s disruptive innovation theory and Roger’s diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore innovative technological strategies some executives of digital-media corporations used to maintain marketplace sustainability for addressing disruptive innovation technologies. The participants were 7 digital-media executives in New York and California, who used effective strategies to innovate technology and maintain marketplace sustainability. Data were …
Internal Strategies For Assessing Organizational Communication Channel Effectiveness, Melvin Murphy Murphy
Internal Strategies For Assessing Organizational Communication Channel Effectiveness, Melvin Murphy Murphy
Walden Dissertations and Doctoral Studies
Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and …