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Full-Text Articles in Business
Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun
Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun
Asia Marketing Journal
Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach …
Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour
Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour
Theses and Dissertations (Comprehensive)
The increasing supply of peer-reviewed marketing publications indicates that the scholarly community’s understanding of marketing phenomena has increased significantly. However, this significant increase also prevents individual scholars from gaining insight into marketing phenomena simply because the sheer number of publications make a manual review of the literature impossible. This is an important limitation mainly because the validity of knowledge development processes in marketing partially depend on the scholars’ comprehensive understanding of extant knowledge. In this dissertation, I develop a methodological process to address this limitation and enable scholars to gain insight into large samples of peer-reviewed publications. I then apply …
General Emotional Labor Scale: Development And Establishing Psychometric Properties, Falak Zehra Mohsin, Nadia Ayub
General Emotional Labor Scale: Development And Establishing Psychometric Properties, Falak Zehra Mohsin, Nadia Ayub
Business Review
This study outlines the process followed in the development of the General Emotional Labor Scale-English (GELS-E). The scale construction process was divided into different phases. The first phase entailed the item generation and the second phase was the pilot study. Phase three and four dealt with developing the norms and establishing the psychometric properties (reliability and validity) of the final 30 items. It can be concluded that the GELS-E was developed as a measure that can be used by researchers to assess emotional labor in professionals. Such a measure of emotional labor can prove to be beneficial for researchers and …
The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos
The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos
Atlantic Marketing Journal
Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD = .34). Mean …
Assessment Of Reliability And Validity Of The Gambling Related Cognitions Scale (Grcs), Sudhir Kale, Chris Dubelaar
Assessment Of Reliability And Validity Of The Gambling Related Cognitions Scale (Grcs), Sudhir Kale, Chris Dubelaar
Sudhir H. Kale
This research sought to assess the reliability and validity of Raylu and Oei’s (2004) widely used Gambling Related Cognitions Scale (GRCS). Two samples were used in this study. In the “teenage sample,” 2,000 teenagers, aged 15-19, completed a web-based survey containing questions related to a host of gambling-related issues, including GRCS. The “university sample” comprised of 764 international students and 836 domestic students sampled from three universities in Australia. Our research used the same items as those utilized by Raylu and Oei (2004). After our exploratory factor analysis of the scale items yielded two factors for both samples, we tried …
Formative Versus Reflective Measurement Models: Two Applications Of Formative Measurement, T. Coltman, T. M. Devinney, D. F. Midgley, S. Venaik
Formative Versus Reflective Measurement Models: Two Applications Of Formative Measurement, T. Coltman, T. M. Devinney, D. F. Midgley, S. Venaik
Faculty of Informatics - Papers (Archive)
This paper presents a framework that helps researchers to design and validate both formative and reflective measurement models. The framework draws from the existing literature and includes both theoretical and empirical considerations. Two important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples concern constructs that are fundamental to theory-building in these disciplines, and constructs that most scholars measure reflectively. In contrast, applying the framework suggests that a formative measurement model may be more appropriate. These results reinforce the need for all researchers to justify, both theoretically and empirically, their choice of …