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Articles 1 - 13 of 13
Full-Text Articles in Business
Uncovering The Relationship Between Esg Practices And Firm Value: The Role Of Reputation And Industry Sensitivity, Yanghee Kim, Hojoon Jang, Junhee Seok
Uncovering The Relationship Between Esg Practices And Firm Value: The Role Of Reputation And Industry Sensitivity, Yanghee Kim, Hojoon Jang, Junhee Seok
Asia Marketing Journal
Considering the rising interest in environmental, social, and governance (ESG) globally, various studies have shown that ESG practice increases firm value; however, there is still much debate. This study focuses on the relationship between ESG practice and firm value. Further, we identify the mechanisms constituting this relationship to address relevant research gaps. Specifically, this study examines the connection between ESG practice and corporate valuation, emphasizing the mediating role of a company’s reputation. Using panel analysis of data from 145 Korean firms (2014-2021), the study reveals that ESG practices notably enhance firm value, signaling their significance to stakeholders. Corporate reputation acts …
Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang
Psychosocial Factors Affecting Intention To Play Esports, Soojung K. Park, Jennifer Y. Mak, Lei Ouyang
Journal of Applied Marketing Theory
According to a report by Newzoo (2023), global e-sports revenue will reach US$187.7 billion in 2023, a year-on-year increase of 2.6%. By understanding the motivations of esports players, marketers can tailor their strategies, messages, and products better to meet the needs and desires of the esports community, ultimately enabling more effective marketing campaigns and increased brand success. This study explored the psychosocial factors that influenced esports participation and attempted to identify the most influential motivational factor among these three factors: enjoyment, escapism, and social interaction. The data for analysis is based on reliable responses from 200 eSports players gathered through …
Social Entrepreneurship And Its Impact On Women In Poverty., Allison Primm
Social Entrepreneurship And Its Impact On Women In Poverty., Allison Primm
Marketing Undergraduate Honors Theses
Poverty is a complex issue that will require complex solutions. There is a disconnect between the two as people living in poverty usually connect it to ideas of self-esteem, pride, and confidence. In contrast, people who aren't living in it will connect poverty to the lack of material possessions and more physical needs. Proposed solutions and ventures that seek to assist those living in poverty must consider that each individual living in poverty has a different situation. This paper will explore the effect that social enterprises have on Women in poverty by providing employment, training, and support. The company Trades …
The Practical Applications Of Video Games Beyond Entertainment, Jack Martin
The Practical Applications Of Video Games Beyond Entertainment, Jack Martin
School of Professional Studies
Much of the attention directed toward video games is focused on their role as entertainment. However, researchers have found that video games can have other, more practical uses for society. This thesis is designed to examine three specific examples of the practical applications of video games: video games in education, video games as accessible technology, and the social uses of video games. This project is based on pre-existing research conducted by professionals studying the aforementioned subtopics. Anecdotal stories from educators, people with disabilities, and developers are also discussed. The thesis explores specific examples of video games being used practically, and …
Arbor Day Foundation, Demi Van Reeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Trevor Lockard, Mason Smalley
Arbor Day Foundation, Demi Van Reeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Trevor Lockard, Mason Smalley
Honors Theses
Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …
Arbor Day Foundation Consulting Project Mngt 475l, Trevor Lockard, Demi Vanreeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Mason Smalley
Arbor Day Foundation Consulting Project Mngt 475l, Trevor Lockard, Demi Vanreeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Mason Smalley
Honors Theses
Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …
Arbor Day Foundation Consultation, Drew Spadaro, Leigh Hanson, Demi Van Reeuwijk, Fran Munro, Mason Smalley, Trevor Lockard
Arbor Day Foundation Consultation, Drew Spadaro, Leigh Hanson, Demi Van Reeuwijk, Fran Munro, Mason Smalley, Trevor Lockard
Honors Theses
Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the world’s …
The Internal Effects Of Corporate Social Responsibility On Firm Performance, Lindsay Harris
The Internal Effects Of Corporate Social Responsibility On Firm Performance, Lindsay Harris
Senior Honors Theses
The purpose of this thesis is to identify the internal effects of corporate social responsibility on firm performance. It also examines the definition of corporate social responsibility and two varying theories about the topic. This thesis explores the human resource, quality and financial aspects of firm performance and how those aspects of a company are affected by adopting significant corporate social responsibility programs. This research seeks to answer the claim that corporate social responsibility programs do not have a positive effect on the actual performance of an organization. It will examine the effect of CSR on employee attitudes, moral and …
Social Media Marketing Strategies In The Organic Food Industry, John Haff
Social Media Marketing Strategies In The Organic Food Industry, John Haff
Senior Theses
This study used content analysis to review the social media marketing strategies of the organic food industry. The results reveal which social media channels are being used and which social media marketing strategies are being used. Qualitative techniques were used to generate a pool of eight organic companies. The social media channels used were highlighted by Chanthinok, Ussahawanitichakit, and Jhundra-indra (2015) as those used by frequency and the ability of the application to achieve the desired marketing goal. The marketing strategies assessed were categorized first as transformational or informational and then further subcategorized by the way it is perceived by …
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
Honors Theses
An individual’s social position shapes taste culture as it pertains to fashion and branding. The purpose of this research is to develop more knowledge on who or what social factors are driving consumer’s perception of the brands they want, or don’t want to buy. The perspective of consumption seems to transcend self-interest alone and this thesis aims to analyze the extension of that transcendence. Brands are not merely relating to consumers through a relationship of functional need, but also interfere and are driven by social relationships between consumers. There is evidence that suggest that consumers might interact with brands that …
Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams
Use Of Social Media For Recruiting At Franziska Racker Centers, David Williams
Capstone Projects 2015-Present
Can Franziska Racker Centers increase recruitment through paid advertising on social media, especially Facebook? • Are similar agencies in New York State using social media for recruiting? If so, is it producing adequate results? • How can Racker Centers’ better target local media for recruiting?
The Impact Of Motivational Factors On Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern
The Impact Of Motivational Factors On Daily Fantasy Sports Participation, Brendan Phelan, Matthew O'Hern
Honors Theses and Capstones
Since the passing of the Unlawful Internet Gambling Act (UIGEA) in 2006, the fantasy sports world has had a tumultuous decade. Shortly after the passing of UIGEA, daily fantasy sports became marketable, and saw several years of tremendous growth. However, recent legal issues have clouded the industry, and lawmakers have questioned whether daily fantasy sports indeed fall under the exception granted by UIGEA as a “game of skill”, or whether the games are illegal gambling. This study is meant to look at what motivates fantasy sports participants, especially through this time of turmoil in the industry. It specifically looks at …
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
A Trination Analysis Of Social Exchange Relationships In E-Dating, Sudhir Kale, Mark Spence
Sudhir H. Kale
More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ …