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Articles 151 - 171 of 171

Full-Text Articles in Business

A Cross -Cultural Research About Advertising Practices For Self-Image Projective Products Between The United States And Thailand, Pasinee Kaewmesri Jan 2009

A Cross -Cultural Research About Advertising Practices For Self-Image Projective Products Between The United States And Thailand, Pasinee Kaewmesri

Theses Digitization Project

This study performs a content analysis of the degree of standardization in print advertisements for self-image projective products. Catagories include perfumes, cosmetics jewelry, and women's apparel and accessories.


The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean Aug 2008

The Logic Of Movement: Consumption Logistics On The Las Vegas Strip, Robert Dean

UNLV Theses, Dissertations, Professional Papers, and Capstones

The omnipresence of consumption in advanced societies is indisputable; spaces designed to facilitate consumption (or means of consumption) are one aspect of that presence. On the surface, these spaces appear to be quite harmless dreamworlds full of possibilities, but at another level they are highly instrumental, composed of various mechanisms that work to sell commodities through the manipulation of consumer behavior. I argue that consumption spaces express a logic of movement, and a consumption logistics, that is based on the commodity form and relatable to warfare that works to domesticate consumers into the commodity system. I engage in an exploratory …


Y And How: Strategies For Reaching The Elusive Generation Y Consumer, Angela Hughes May 2008

Y And How: Strategies For Reaching The Elusive Generation Y Consumer, Angela Hughes

Honors College Theses

Generation Y is poised to take over as the largest and most lucrative consumer group for marketers, a position that has long been held by the Baby Boomer generation. Generation Y, however, differs greatly from the Baby Boomers in their consumer behavior. This will lead marketers to have to find new and innovative ways to market to this large market. In finding new ways to market to this generation, marketers must have a clear and distinct understanding of who they are trying to reach. While this information used to be readily available through the use of demographics, since the members …


Consumer Expectation Formation In Health Care Services: A Psycho-Social Model, Kenneth Randall Russ Jan 2006

Consumer Expectation Formation In Health Care Services: A Psycho-Social Model, Kenneth Randall Russ

LSU Doctoral Dissertations

A psycho-social model of consumer expectation formation in a health care services context was developed and tested. A field study involving obstetrical patients (n=171) at a large women’s specialty hospital in the southeast was conducted. Initial support for the structural model which posits that consumer expectations in health care services are multidimensional involving role, process, outcome, and service quality was found. Furthermore, the research identified that the uncertainty of a health service encounter may cause certain consumer segments to choose coping strategies and expectation processes based on their locus of control orientation from along a continuum ranging from “approach-active” to …


Attitudes Toward Consumer-Customized High-Tech Products: The Role Of Perceived Usefulness, Perceived Ease Of Use, Technology Readiness, And Customer Customization Sensitivity, Margarita B. Guilabert Jun 2005

Attitudes Toward Consumer-Customized High-Tech Products: The Role Of Perceived Usefulness, Perceived Ease Of Use, Technology Readiness, And Customer Customization Sensitivity, Margarita B. Guilabert

Marketing Dissertations

Theoretical research on mass customization of consumer products/services has emphasized the importance of consumers embracing customized products as a prerequisite for this strategy to be successful. It seems obvious that if final consumers are not interested in customization there is no need to pursue customization strategies. Although an important body of literature on mass customization has recently emerged, there is a need to know more about customization from the consumer’s point of view. In that sense, this research examines consumers’ attitudes toward customized products/services in the context of high technology. Focusing on high-tech products that can be customized by consumers, …


Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha Jan 2005

Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha

College of Business Faculty Publications

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.


The Reference Group Influence On Cell Phone Purchasing Behavior: Research On Chinese Youth, Xe (Stephen) Xihao Jan 2005

The Reference Group Influence On Cell Phone Purchasing Behavior: Research On Chinese Youth, Xe (Stephen) Xihao

The Corinthian

The cell phone has experienced a change from a private luxury product into a public necessity product in the late 1990s China. According to consumer behavior theories, individuals would be significantly influenced by their reference groups when making a purchasing decision of a certain commodity such as the cell phone. The reference group influence encompasses three types: informational influence, utilitarian influence, and value-expressive influence. This paper utilizes the empirical research method to investigate the three types of reference group influence on Chinese youth's cell phone purchasing behavior. The research results indicate that reference groups have a significant influence on cell …


Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha Dec 2004

Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha

Nikhilesh Dholakia

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.


An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas Jul 2004

An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas

Doctoral Dissertations

Extant literature offers incomplete explanations of environmentally concerned consumer behavior (ECCB), based on subsets of determinants. In this study, I have presented an integrated model of ECCB, and examined the main effects of three key psychological determinants (environmentally concerned beliefs and attitudes, personal norm, and perceived consumer effectiveness) and two key socio-cultural determinants (injunctive norm and collectivist orientation), on four dimensions of ECCB, namely purchase behavior, search for information, conserving behavior, and supporting intent. The study also examined the interactional effects of market mavenship and involvement on these direct linkages.

I conducted a national online survey among members of environmental …


Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat Jan 2003

Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat

Theses Digitization Project

This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.


A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau Jan 2003

A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau

Theses Digitization Project

Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.


The Effects Of Employee Service Quality Provision And Customer Personality Traits On Customer Participation, Satisfaction, And Repurchase Intentions, Jeannie Denise John Jan 2003

The Effects Of Employee Service Quality Provision And Customer Personality Traits On Customer Participation, Satisfaction, And Repurchase Intentions, Jeannie Denise John

LSU Doctoral Dissertations

This research investigates customer-employee interaction during service encounters, and whether the relationships between customer personality traits and quality of the employee’s service delivery will impact the customer’s participation, satisfaction, and repurchase intentions. Consumer personality is differentiated in terms of the self-monitoring (Snyder 1987) and locus of control (Rotter 1966) traits. Service quality provision is manipulated in terms of technical versus functional quality inputs, and whether these inputs are provided in a positive (i.e., good/superior) or negative (i.e., bad/poor) manner. These manipulations yield four combinations of service quality inputs: 1) positive technical and functional quality inputs; 2) positive technical, but negative …


Antecedents And Consequences Of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen Apr 2002

Antecedents And Consequences Of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen

Theses and Dissertations in Business Administration

Shimp and Sharma (1987) extended the concept of ethnocentrism to commercial products with the development of a 17-item Consumer Ethnocentrism Scale [CETSCALE]. Consumer ethnocentrism is the belief that purchasing imported products harms the local economy, increases unemployment, and is morally wrong (Skimp and Sharma 1987). Shimp and Sharma (1987) called for studies to determine antecedents to consumer ethnocentrism and to apply the CETSCALE across geographic and regional segments. This dissertation addresses a void in the literature by examining antecedents; Inglehart's Materialism/Post Materialism (1977) and Holbrook's Nostalgia (1993), and outcome variables; product purchase preference, of consumer ethnocentrism across sub-cultures postulated to …


The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert Jan 2002

The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert

Theses Digitization Project

This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …


The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra Jan 2002

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.


Distributive Justice And Consumer Behavior: A Rawlsian Perspective, Ronald P. Hill, Robert Peterson, Kathy K. Dhanda Dec 2000

Distributive Justice And Consumer Behavior: A Rawlsian Perspective, Ronald P. Hill, Robert Peterson, Kathy K. Dhanda

Kathy K Dhanda

No abstract provided.


A Qualitative Investigation Into The Use Of The Internet In The Information Search Phase Of The Buying Decision Process, Kiaran Geen Jan 2000

A Qualitative Investigation Into The Use Of The Internet In The Information Search Phase Of The Buying Decision Process, Kiaran Geen

Theses : Honours

There have been a significant number of reports suggesting that the Internet will radically change accepted business and customer relationships. The literature to date has focused on the phenomenon of the Internet as well as more specific aspects such as its interactivity, how to market a Web site and security issues. There appears to be very little research on how consumer behaviour theories relate to the Internet. This study explored the extent to which the Internet is in the information search phase of the buying decision process, amongst Internet literate consumers. A qualitative investigation using virtual focus groups was conducted. …


Fourth World Consumer Culture: Emerging Consumer Cultures In Remote Aboriginal Communities Of North-Western Australia, Ronald George Groves Jan 1999

Fourth World Consumer Culture: Emerging Consumer Cultures In Remote Aboriginal Communities Of North-Western Australia, Ronald George Groves

Theses: Doctorates and Masters

Over the two centuries since the arrival of European settlers in Australia, the material culture and lifestyle of the indigenous Aboriginal people of Australia has undergone dramatic change. Based on qualitative fieldwork in three remote Aboriginal communities in north-western Australia, this study examines the emergence of unique consumer cultures that appear to differ significantly from mainstream Australia and indeed from other societies. The study finds that the impact of non-indigenous goods and external cultural values upon these communities has been significant. However, although anthropologists feared some fifty years ago that Aboriginal cultural values and traditions had been destroyed, this study …


Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton Oct 1998

Consumer Generalization Of Nutrient Content Claims In Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Marketing Faculty Research and Publications

Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in learning new nutrition information. Yet, unlike package claims, Nutrition Facts Panels are often not available for consumers during the processing of such advertising claims. Therefore, the authors examine the following research questions: (1) Do consumers misinterpret (i. e., overgeneralize) common nutrient content claims in advertising? If so, under what conditions does this occur? and (2) Can various types of disclosure …


Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards Jan 1995

Consumers' Attitudes Toward Advertising And Purchase Intentions Regarding Direct Response Advertisements In A Multicultural Market, Steven Marc Edwards

Theses Digitization Project

No abstract provided.


Materialism And The Self, Kathleen Shirley Micken Jul 1993

Materialism And The Self, Kathleen Shirley Micken

Theses and Dissertations in Business Administration

Materialism has been called the most significant macro development in modern consumer behavior. Despite its importance, research about the construct is rather new. Two scales have been developed to measure materialism, one proposed by Belk, the other by Richins and Dawson.

The purpose of this dissertation is threefold. First, it extends the materialism research program by investigating the relationship between materialism and one's self concept. Hypotheses which drive the research posit that people who are more materialistic have lower self-esteem, are less likely to be self-actualized, are extrinsically rather than intrinsically motivated, and are likely to be high self-monitors. The …