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Full-Text Articles in Business
Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns
Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns
Journal of Applied Communications
A review of Marketing Rebellion: The Most Human Company Wins, by Mark Schaefer.
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges
Undergraduate Research Journal
With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …