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2020

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Full-Text Articles in Business

Analisis Pengaruh Penerapan Kebijakan Tax Amnesty Pada Abnormal Return Saham Lq-45 Periode Tahun 2015-2019, Dellachita Rahardianne Winarto, Imo Gandakusuma Dec 2020

Analisis Pengaruh Penerapan Kebijakan Tax Amnesty Pada Abnormal Return Saham Lq-45 Periode Tahun 2015-2019, Dellachita Rahardianne Winarto, Imo Gandakusuma

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this study was to analyze the effect of Tax Amnesty Policy on differences in abnormal return of LQ-45 shares in the period 2015 to 2019. The stock price data was secondary data downloaded from adjusted closed stock price of 30 companies listed as LQ-45 in all observation period from web. The test conducted by Paired Sample t-test to see the significance of differences in abnormal returns and average abnormal returns of shares in the observation period. The results of the test above showed no difference in abnormal returns of the stocks in the period before, during and …

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Peran Mediasi Lmx Terhadap Pengaruh Organizational Climate Dan Trust Terhadap Knowledge Sharing Dalam Pengembangan Kompetensi Teknis, Karantina Marhaeni, Niken Ardiyanti Dec 2020

Peran Mediasi Lmx Terhadap Pengaruh Organizational Climate Dan Trust Terhadap Knowledge Sharing Dalam Pengembangan Kompetensi Teknis, Karantina Marhaeni, Niken Ardiyanti

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this research is to examine the influence of organizational climate, trust and leader-member exchange (LMX) on knowledge sharing, as well as the mediating role of LMX on the impact of organizational climate and trust on knowledge sharing. The research was conducted on operators and technicians as participants in the accelerated competency development program in an oil and gas refinery business. This research was an applied analytical research using an empirical approach with a mixed – method data collection technique between quantitative using a questionnaire and qualitative using an open questionnaire. Data were collected from 419 respondents or …

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Apakah Work-Life Balance Dan Komitmen Afektif Memediasi Praktik Sumber Daya Manusia Terhadap Kinerja Umk?, Putri Mega Desiana, Ramitha Janira Cindi Dec 2020

Apakah Work-Life Balance Dan Komitmen Afektif Memediasi Praktik Sumber Daya Manusia Terhadap Kinerja Umk?, Putri Mega Desiana, Ramitha Janira Cindi

Jurnal Manajemen dan Usahawan Indonesia

Micro and Small Enterprises (MSEs) have an integral role in Indonesian society's growth and development, especially in the economic sector. This study aims to determine the mediating role of work-life balance and affective commitment to human resource practices and its impact on the performance of MSEs. Similar to large organizations, small organizations also implement HR practices, although they are still very simple, affecting the organization's performance. So far, work-life balance and affective commitment have been widely studied in large organizations and are considered essential in improving organizational performance. However, the role of work-life balance in improving small businesses' performance has …

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Pengaruh Customer Engagement Di Media Sosial Terhadap Brand Intimacy Pada Produk Fashion Lokal Indonesia, Classica Harsya Nawastha, Yeshika Alversia Dec 2020

Pengaruh Customer Engagement Di Media Sosial Terhadap Brand Intimacy Pada Produk Fashion Lokal Indonesia, Classica Harsya Nawastha, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

The fashion industry is one of the industries that is constantly expanding and Indonesia is the ninth largest contributor globally. Domestic growth of the fashion industry is supported by the campaign to love local products. Local fashion brands utilize the social media as a channel to communicate directly with their customers to develop a strong customer engagement. Therefore, it is important to know which factors influenced customer engagement, such as advice seeking, self image expression, and fashion involvement. Moreover, customer engagement also plays a role in the formation of brand intimacy. This study develops customer engagement as a second-order construct …

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Apakah Social Influence Mempengaruhi Intensi Meminjam Melalui Peer To Peer Lending, Melia Agustina, Zuliani Dalimunthe Dec 2020

Apakah Social Influence Mempengaruhi Intensi Meminjam Melalui Peer To Peer Lending, Melia Agustina, Zuliani Dalimunthe

Jurnal Manajemen dan Usahawan Indonesia

This study aims to analyse the relationship between social influence and intention to borrow through peer to peer (P2P) lending platforms by including the factor of trust in platform as a moderating variable. P2P lending is a form of financial technology that facilitates transactions between borrowers (borrowers) and lenders (lenders) online. According to the technology acceptance model, one of the components that can influence a person to adopt new technology is social influence, how- ever, whether social influence is related to a person's intention to borrow through P2P lending platforms, especially in Indonesia, has not been widely discussed. This study …

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Impact Of Negative Word Of Mouth On Firm Value, Jaihyun Jeon, Byung-Do Kim, Junhee Seok Oct 2020

Impact Of Negative Word Of Mouth On Firm Value, Jaihyun Jeon, Byung-Do Kim, Junhee Seok

Asia Marketing Journal

With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue for companies. Numerous studies have examined the impact of online WOM on firm performance. This study analyzes the impact of negative word of mouth (NWOM) on firm value, considering the influence of corporate social responsibility (CSR) activity and research and development (R&D) investment. Using a hierarchical linear model, we find that 1) NWOM has a negative impact on firm value, 2) CSR activities …

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Effect Of Cause-Related Marketing In The Chinese Market: Moderating Effects Of Product Type And Regional Characteristics, Haejin Seo, Tae Ho Song, Wang Li Oct 2020

Effect Of Cause-Related Marketing In The Chinese Market: Moderating Effects Of Product Type And Regional Characteristics, Haejin Seo, Tae Ho Song, Wang Li

Asia Marketing Journal

Although companies perform societal marketing activities across different cultural regions, previous research was predominantly centered on a specific cultural region-the West. To address this limitation in the literature, the current research examines societal marketing in the Chinese market considering cultural characteristics. China has become the largest market in the world with great potential growth for its vast consumer base. Since there is heterogeneity among regions in China, it is imperative to divide China into several markets for better understanding. Thus, this study investigates different responses of Chinese regional (coastal vs. inland) consumers toward Cause-related Marketing (CM). Our findings reveal that …

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How Can Customer Experience On Cdj Be Shaped?: Can Rose Be Tamed?, Sang Mi Lee, Sang Man Han Oct 2020

How Can Customer Experience On Cdj Be Shaped?: Can Rose Be Tamed?, Sang Mi Lee, Sang Man Han

Asia Marketing Journal

With the development of Information Technology, customers require promptly higher quality products and services. Companies try to make newly digital marketing strategies, but there are no empirical researches on them. This article empirically presents a new perspective that companies can shape the customer decision journey ahead by coordinating customer experience. In this article, based on Elaborated Likelihood Model (ELM) theory, customer experience consists of the emotional or cognitive experience. We surveyed about 200 subjects (N = 217) in their 20s and 30s based on the International Music Industry Association"s Music Listening 2019 report, then analyzed four different models (before personalization-cognitive …

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Marketing Knowledge Management And Innovation Performance: Examining The Moderating Role Of Business Environmental Volatility, Yinnan Li, Jongsung Kim, Young Woo Lee Oct 2020

Marketing Knowledge Management And Innovation Performance: Examining The Moderating Role Of Business Environmental Volatility, Yinnan Li, Jongsung Kim, Young Woo Lee

Asia Marketing Journal

This study empirically examines the link between marketing knowledge management and innovation performance focusing on the moderating role of business environmental volatility. We define marketing knowledge management as the integration of knowledge generation, knowledge dissemination and knowledge storage. Using a unique data set that consists of 439 employees at 156 firms in China, we find that knowledge dissemination and knowledge storage have a positive effect on innovation performance. Also found is the negative moderating effect of business environmental volatility on innovation performance. Our findings suggest that firms should strengthen their marketing knowledge management to improve innovation performance and stay flexible …

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Understanding Brand Image From Consumer-Generated Hashtags, Keeyeon Ki-Cheon Park, Hye-Jin Kim Oct 2020

Understanding Brand Image From Consumer-Generated Hashtags, Keeyeon Ki-Cheon Park, Hye-Jin Kim

Asia Marketing Journal

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers’ brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive …

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Asia Marketing Journal Vol.22 No.3 목차 Oct 2020

Asia Marketing Journal Vol.22 No.3 목차

Asia Marketing Journal

No abstract provided.

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Almost Home Humane Society: From Creating A Marketing Tool To Adopting A Dog, Jan Alyssa Gayle Agaton Oct 2020

Almost Home Humane Society: From Creating A Marketing Tool To Adopting A Dog, Jan Alyssa Gayle Agaton

Purdue Journal of Service-Learning and International Engagement

This article will consist of a reflection upon my community engagement experience with Almost Home Humane Society. For the Multimedia Writing course offered at Purdue, I chose to single-handedly take on a project in which I created a magazine to be individually mailed to past donors, serving as personalized appreciation for their help, as well as a request for future donations in an entertaining format. I personally pitched the idea to Almost Home Humane Society’s marketing manager, Justin Henry, and I worked alongside him to gather the information necessary to make the magazine successful and visually appealing to the target …

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Selling Your Library To The College Community: A Look Into Promoting An Underused Library To Ensure Student Support, Tyler J. Johnson Oct 2020

Selling Your Library To The College Community: A Look Into Promoting An Underused Library To Ensure Student Support, Tyler J. Johnson

Kansas Library Association College and University Libraries Section Proceedings

Academic libraries have a major impact on their community. Yet, academic libraries often face challenges regarding funding, overall usage, and relevancy to the institution in the eyes of stakeholders. This requires academic librarians to work even harder to promote their library to the community. The term sales may have a negative connotation among many people, but academic librarians have been suggesting that librarians adopt certain sales techniques to support their communities. This article delves into the need for librarians to use certain sales techniques to promote the library to their community with a focus on ensuring student support. Specifically, this …

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Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe Oct 2020

Dialogue Marketing: Ecological Sustainability Of Letter And E-Mail In Comparison In Germany, Atilla Wohllebe

Journal of Environmental Sustainability

With the spread of the Internet, e-mail has also steadily gained in relevance over the past years and decades. Especially in the form of newsletters, e-mail marketing is probably the most important channel of digital dialogue marketing today. This paper examines the carbon dioxide emissions of advertising e-mails in Germany on the basis of existing sources and compares them with the emissions caused by sending letters by post. Despite significantly lower CO2 emissions per piece compared to a letter, e-mails seem to be a much greater burden on the environment due to their practically unlimited scalability in terms of cost. …

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Steven Soderbergh, Contagion (2011), Aras Ozgun Sep 2020

Steven Soderbergh, Contagion (2011), Aras Ozgun

Markets, Globalization & Development Review

No abstract provided.

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Fixing Social Media: Toward A Democratic Digital Commons, Michael Kwet Sep 2020

Fixing Social Media: Toward A Democratic Digital Commons, Michael Kwet

Markets, Globalization & Development Review

In the past few years, big Social Media networks like Facebook, Twitter, and YouTube have received intense scrutiny from the intellectual classes. This article critiques the dominant strain of criticism, the neo-Brandeisian School of antitrust, for its narrow focus on “regulated competition” as an appropriate means to “fix social media”. This essay calls for a socialist alternative: a democratic social media commons based on free and open source technology, decentralization, and democratic socialist legal solutions. It reviews how existing solutions like the Fediverse and LibreSocial work, and how they may provide answers for a better way forward.

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‘Coronated’ Consumption In The Viral Market, Soonkwan Hong Sep 2020

‘Coronated’ Consumption In The Viral Market, Soonkwan Hong

Markets, Globalization & Development Review

The universal exposure to the virus has disrupted institutions, redefined values, and reshaped systems, including the market. Idling, uncertainty, and liquidity encapsulate the ever-precarious individual lives and the reflexive socio-politico-cultural changes. These conditions and consequences nonetheless create paradoxical opportunities in the viral market. The new meaning of connectivity that promotes high-viscosity relationships and high-visibility identities will transform the market to better acknowledge and support humans and the new sociality.

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How The Covid-19 Pandemic Is Challenging Consumption, Marine Cambefort Sep 2020

How The Covid-19 Pandemic Is Challenging Consumption, Marine Cambefort

Markets, Globalization & Development Review

COVID-19 has led consumers to question their consumption patterns. Although some management research has already highlighted consumption trends resulting from the virus outbreak, very few studies explore how the current pandemic challenges consumption. Three trends are identified: the downsizing of consumption, emergence of anti-globalization sentiments, and negative consumer reactions to the misconduct of brands/companies. First, the lockdown was an opportunity for people to test a simpler lifestyle by reducing their level of consumption, having realized that over-consumption does not make them happy and questioned its negative impact on the environment. Second, the pandemic may reinforce anti-globalization ideas, leading consumers to …

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Rethink Everything 1: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik Sep 2020

Rethink Everything 1: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

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Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns Sep 2020

Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns

Journal of Applied Communications

A review of Marketing Rebellion: The Most Human Company Wins, by Mark Schaefer.

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Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman Sep 2020

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …

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Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topcu Sep 2020

Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topcu

Journal of Global Business Insights

Certain unconventional tourism activities such as visiting battlefields, old prisons, or crash sites encompass dark tourism and have become the focus of scholarly pursuit. The term was established in relation to the Gallipoli Battlefields; which has been examined mostly in the context of its importance to Australian and New Zealander national identities. As represented by numerous memorials and well-established historical narration, the Battle in Gallipoli is credited as one of the most important representations of Turkish nationality. This research aims to investigate the motivations of Turkish visitors to Gallipoli in terms of consumption experiences and to clarify empirically motivations of …

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A Place To Grow: Social Media And The Small Business, Lilli Vehikite Aug 2020

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.

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Internships Shape Students' Future Career, Maria F. Arrayan Aug 2020

Internships Shape Students' Future Career, Maria F. Arrayan

Marriott Student Review

Finding an internship has been more difficult than before due to COVID-19. For many, the search for an internship may be frustrating or pointless during this difficult time. Students need to empower themselves with the right tools to find an internship. Maria Fernanda Arrayan talks about the benefits of an internship and four ways to find one. Read this article to find motivation in your search for an internship and try a new way to find your next internship!

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Go Green: Make Green, Sam Montague Aug 2020

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.

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Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges Aug 2020

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …

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Wear Your Heart On Your Sleeve: Exploring Moral Identity As A Moderator Across Csr Authenticity, Consumer Admiration, And Engagement In The Fashion Industry, Edward Jung, Suna La Jul 2020

Wear Your Heart On Your Sleeve: Exploring Moral Identity As A Moderator Across Csr Authenticity, Consumer Admiration, And Engagement In The Fashion Industry, Edward Jung, Suna La

Asia Marketing Journal

A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates effective measures for successful CSR implementation in both corporate and consumer domains, looking at Patagonia, an exemplar company with an environmental mission, to understand the central contributions of active consumer engagement to the success of CSR initiatives. We explore consumer admiration as a concept necessary to elevate CSR practices from image maintenance to genuine engagement and advocacy, and how such admiration …

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The Role Of Imagery Vs. Analytical Advertisement On New Products Evaluation, Juyon Lee, Wujin Chu Jul 2020

The Role Of Imagery Vs. Analytical Advertisement On New Products Evaluation, Juyon Lee, Wujin Chu

Asia Marketing Journal

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radicallyinnovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars.
In particular, in advertisement for …

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Asia Marketing Journal Vol.22 No.2 목차 Jul 2020

Asia Marketing Journal Vol.22 No.2 목차

Asia Marketing Journal

No abstract provided.

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The Effect Of Consideration Set On Market Structure, Jun B. Kim Jul 2020

The Effect Of Consideration Set On Market Structure, Jun B. Kim

Asia Marketing Journal

We estimate a choice-based aggregate demand model accounting for consumers" consideration sets, and study its implications on market structure. In contrast to past research, we model and estimate consumer demand using aggregate-level consumer browsing data in addition to aggregatelevel choice data. The use of consumer browsing data allows us to study consumer demand in a realistic setting in which consumers choose from a subset of products. We calibrate the proposed model on both data sets, avoid biases in parameter estimates, and compute the price elasticity measures. As an empirical application, we estimate consumer demand in the camcorder category and study …

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