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Marketing

Theses Digitization Project

Customer services

2004

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Full-Text Articles in Business

The Study Of Customer Share Marketing, Wathanee Sethapan Jan 2004

The Study Of Customer Share Marketing, Wathanee Sethapan

Theses Digitization Project

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.