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Marketing

Theses Digitization Project

Customer services

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Business

Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare Jan 2005

Credit Union Service Organization Products And Services: Implications, Decisions, And Strategies, Michael Burnett Bare

Theses Digitization Project

This project will create strategic tools for the Credit Union and CUSO to use in order to best create a more symbiotic relationship between the two entities.


The Study Of Customer Share Marketing, Wathanee Sethapan Jan 2004

The Study Of Customer Share Marketing, Wathanee Sethapan

Theses Digitization Project

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.


Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin Jan 2003

Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin

Theses Digitization Project

Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.