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Marketing

Don O'Sullivan

Selected Works

2010

Articles 1 - 2 of 2

Full-Text Articles in Business

Proving Marketing Success Pays Off: Marketing Performance Measurement And Its Effects On Marketing’S Stature And Firm Success, Don O'Sullivan Dec 2009

Marketing Accountability And Marketing’S Stature: An Examination Of Senior Executive Perspectives, Don O'Sullivan, Patrick Butler Dec 2009